Digital printing vs Offset printing

When it comes to creating leaflets or brochures for your company, you are likely to focus more on the design part of it. However, the fact remains that just designing is not enough to create the desired effects. The implementation of the design is equally important. That’s exactly where many designers and business owners get confused. For instance, you may not be sure what type of paper to use for brochure printing. Whether to opt for digital or offset printing is another common area of confusion. In order to choose the right option, you first need to understand the difference between the two types of printing. Digital Vs Offset Printing The difference is in the printing mechanism – hence in the end results. An acclaimed digital printing company in Singapore would provide you both the options. You need to choose whether you want to use digital or offset printing, depending on a number of factors, such as, what you’re printing, what kind of finish you want, and your budget and quality requirements. Traditional offset printing in Singapore starts by burning the image onto an aluminum plate. Next, the plate is used to transfer the image to a rubber blanket. Finally, the image is printed from the rubber blanket onto a paper. This printing mechanism works by using water and oil. Ink rollers are used to supply ink to areas of the picture that needs to be printed, while a film of water helps keep the ink away from non-to-be printed areas. In comparison, digital printing does not use any plates, instead directly prints the image from the computer onto a paper. This means that digital printing eliminates a number of mechanical steps, such as, making plates and transferring image from the plate to a rubber blanket. Pros and Cons Each type of printing has its own pros and cons; and you need to know about them to be able to make an informed decision. Offset printing advantages Printing cost per unit gets reduced as the quantity goes up Produces a wide variety of finishes Provides high resolution and good image quality Prints on a wide variety of printing surfaces Provides consistency in color re-production Offset disadvantages Expensive when the quantity is low Takes a lot of time in drying and printing Requires human intervention, especially from experts Digital printing advantages Quick turnaround Allows for printing as low as one copy Cost effective, especially for printing in small quantities Digital printing disadvantages More expensive when printing in large quantities Poor color reproduction consistency Difficulty in printing light colored images onto dark papers Now that you know the pros and cons of each type, it would be easier for you to...

Read More

5 ways to make your corporate event a success

Planning to host a corporate event? Perhaps, you’re seeing this as an opportunity to market your new products, build your brand, maintain customer loyalty, or expand your client base. In any case, it takes a lot of planning and smart work to make your corporate event a memorable one. From booking the right venue to choosing the right digital printing company in Singapore, there are many steps to organizing a successful event. Here are some useful tips. Define your target audience If you know the purpose and scope of the event, you can easily define your target audience. That should be you first step. Once you know who you are organizing the event for, it would be easier for you to decide on the location, theme and format of the event. With set goals and a clear vision, you’ll be able to stay focused. For instance, creating the right content and designs for brochure printing would be easier, when you’ve a clear idea about your target audience. Plan everything in details Now that you know ‘why’ you are hosting the event and ‘who’ you are targeting, the next step is to plan the ‘how’ of it. One good idea would be to make a list of things to plan, and go one by one. Your list should include everything – starting from venue selection to lighting, transportation, foods, and printing materials. When planning, make sure you pay attention to small details. For instance, choose between offset and digital printing, depending on the number of postcards or leaflets you want to print and your quality requirements. These little details are the factors to make your brochure stands out! Send invitations early First, make a list of the guests to be invited and get your invitation cards printed from an acclaimed printing company in your city. Make sure you complete this job at least two months before the scheduled date of the event. Your guests should receive the invitation cards at least six weeks before the event date. The idea is to give them enough time to plan. Also, the design and style of your invitation cards should align with the theme and format of the event. Depending on the scope of the event, you can consider adding a personal touch in your designs. Delegate the tasks Organizing an event requires teamwork. You should not take all the responsibility on yourself. Build a team exclusively for the event. If you need to hire some experts, go ahead and invest. For instance, you may need a professional caterer or an expert event planner. Also, seek assistance from you employees and volunteers. All you need is to delegate the tasks and monitor whether everything...

Read More

4 ways to make outdoor advertising more effective

You would probably see a number of outdoor advertisements on the way to work every single day. But how many of those ads do you remember at the end of a day? Perhaps, none or only a few of them. Outdoor advertising is seen everywhere in Singapore. You’ll see them on billboards, bins and bus shelter displays. But not all of them are impressive enough to get noticed, be remembered, or prompt an action. If you are a marketer, you have to ensure that your ads are drawing enough attention of your target audience. The success or failure of outdoor advertising like brochure printing or other types of printing really depends on a number of factors, including your choice of digital printing company in Singapore. Read on to learn some useful tips on how to make your outdoor advertising campaign more effective. Choose the right type of outdoor advertising There are many types of outdoor advertising. You should choose the right type depending on your purpose. For instance, billboard ads are great for brand building. If you can afford to use billboard ads along busy roads and posh areas of your city, it would definitely help to enhance your brand value. People would take your business seriously. On the other hand, vinyl banners are ideal for announcing special offers and discounts. Waterproof PVC vinyl banners are widely used in rainy areas. You can also use posters on bus shelters, railway stations, metros and walls for impactful outdoor advertising. Choose the right location Choosing the location of your outdoor advertising is also important. Place your banners, posters, or billboards in areas where most of your target customers come. For instance, if you are targeting office goers, consider placing your ads in areas of your city where most of the companies have office buildings. On the other hand, parks, cinema halls, and shopping malls could be the right location for those targeting teenagers and college students. Choose between LED and print For billboard advertising, you have mainly two options – print and LED. You need to choose between the two, depending on your budget and other preferences. LED billboards are impressive but quite expensive. Moreover, ads rotate very quickly on LED billboards, meaning that your ads will be displayed for a short span of time, and you may need to share space with other marketers. In comparison, print billboards allow you to display your ads round-the-clock and do not require sharing space with others. Contrary to a common misconception, print billboard ads could look as bright and colorful as LED billboard ads. However, to ensure quality, you need to get your ads done from an acclaimed printing company in Singapore. Get the...

Read More

How to make leaflets work for your business

In a world where digital marketing often overshadows other forms of marketing, you can easily underestimate the power of leaflets. The fact remains, however, that for local advertising – there’s no better and cost effective alternative to leaflets and flyers. Whether you are opening a new store or launching a special offer; vividly printed leaflets can put the message across to your target customers at a fraction of the cost. But remember you aren’t the only marketer using this strategy – your competitors are also doing the same! So, how can you get an edge over the competition? Here are some useful tips. Find the right opportunity Not every time is the right time for leaflet advertising. You need to identify the right opportunity! For instance, you can hand out leaflets in any event that you’re hosting or attending. If you are adding new products to your store or expanding with a second location, that’s perfect occasion for door to door leaflet distribution. You can also include leaflets in your package of deliverable goods. Another good idea would be to use leaflets as your printed newsletter. That way, you can keep your loyal customers in the loop. Make it effective Ideally, your leaflet should include an attractive offer to entice the target readers. This could be a free gift or some discount on your products or services. Make sure you specify the validity of the offer to avoid any confusion. Also, don’t forget to mention your contact details, including physical address, phone numbers, emails and website URL of your business. Pay attention to design and content Good designs help attract eyeballs, while good content instigates the audience to take action. Both are important! When it comes to designing, you should pay special attention to the font styles and sizes, the use of colors, and the balance between text and images. Use colors that complement your theme and bring out some contrast between the text and the background. When it comes to copy, start with a catchy headline and put the most important information first. Make it concise and to-the-point, and always end with a call to action. Get your words right. If required, consider seeking professional help for writing and designing your leaflets. Print with care Finally, make sure you get your leaflets printed from an acclaimed digital printing company in Singapore. Choose a company that has years of experience in delivering high quality printed materials. Quality of printing depends a lot on the quality of paper and other factors, such as, size and finish. You’ll find a wide variety of papers – from standard to luxury types. You need to take your pick depending on your budget and...

Read More

5 tips to make your brochure stand out

Just because ‘digital’ is the new trend, that doesn’t mean you have to do away with the print. In fact, a significant percentage of your customers may still value a printed brochure more than they would value an e-brochure. Printed marketing tools give a real-world, tangible feel – which they don’t get online. And with the advent of digital printing, now you can print as little as you want and can even customize the brochures to suit your special customers. But because the market is competitive, just printing any brochure may not work! You need to consider several factors – starting from designing to theme selection – to make your printed brochure work for your business. Choosing the right digital printing company for the job is also important. So, here are some useful tips on how to create an effective printed brochure for your business. Know the Purpose Why do you want to make a brochure? Ask this question and find out a convincing answer, before you even start conceptualizing the design or theme. Maybe you want the brochure to introduce your company to your prospective customers. Or perhaps, you want to sell a newly launched product, in the end. Whatever the purpose; it is very important to identify that and design or print your brochure accordingly. Know the Target Market Who are you printing the brochure for? In other words, identify your target customers, and then think about their buying behavior, what they want, how much they spend, etc. Knowing your target customers will help you choose the right theme, design, paper, weight, finish, and bound for your brochure. For instance, saddle stitched brochures with glossy papers and excellent finish would be a good choice for B2B marketing. Seek Professional Help for Designing It is always a good idea to hire professionals for designing your corporate brochure. After all, you want to create a good first impression with your printed brochure! Only an expert designer can make it stand out in the crowd. If you have a creative idea, feel free to share it with your designers. Remember, only skilled designers will be able to bring your creative ideas to life. Ensure Quality Printing Ensure that the brochures are printed on premium quality papers and choose everything – starting from font size to colors with utmost care. One good idea would be to select an acclaimed printing company for the job. Check whether the company provides a wide variety of paper types and have the all the necessary tools to produce high-quality prints. Choose the Right Content You may have a lot to say to your prospective customers, but please understand that you cannot provide all the information in your...

Read More