What kind of businesses should use printed brochures?

Printed brochures or posters are an extremely versatile marketing tool that almost every business can use to promote their products and services. You can also use them to announce any special offers, discounts, or seasonal sales. Even businesses running online marketing campaigns can opt for brochure printing to reach out a larger audience. Remember, some of your potential customers may not have adopted digital technology or are not yet comfortable using digital tools. Unlike any online marketing collateral, a printed brochure helps provide a physical reminder of your marketing message. The recipient can read the brochure many times, keep it on her desk, mark any part of it, and share it with others. This marketing technique could be more effective for the following business types. Home improvement Home improvement business covers a wide range of areas, including home remodeling, maintenance and repair of buildings, manufacture and selling of home décor items, and building supplies. Different sizes of companies, including large enterprises and local hardware stores are a part of this industry. Most home improvement companies depend on seasonal sales. They can use printed brochures to announce any special seasonal offers. That is exactly how home improvement companies can benefit from brochure printing. For best results, they should use the services of an acclaimed digital printing company. Fashion If your business falls within the fashion industry, you need to promote your brand in style. What better way to do so than by printing a high quality brochure? In your printed brochure, you can provide an overview of your company or your key products and services. If you want to showcase any products launched by your company recently, consider printing high quality images of the products in your brochure. If done from a reputable printing company, printed images provide better results than newspaper ads and display screens. Brochure advertising would be high effective for all types of fashion companies, including boutique stores, clothing shops, fashion photography service providers, designers, shoe stores, and women fashion stores. If you want to ensure high quality printing, you should pay attention to every small detail, including paper quality, finish, and binding type. Also, take note of the differences between digital printing and offset printing before printing your brochures. Hospitality Whether you are running a hotel, pub, guest house, or a touring company, you perhaps announce some special discounts and seasonal or festive offers from time to time. Printed brochures can give the right platform to promote your special offers and discounts. This would be quite effective for local advertising. Automotive Many car showrooms, garages, and two-wheeler showrooms mainly depend on businesses from local customers. They can use brochure printing as a tool to promote their products and...

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Choosing the right type of binding for your documents

You developed the content, created the designs, and got it printed from an acclaimed digital printing company in Singapore. But your printed material is still not ready. Now you need to choose the way you want to bind your documents. And this could be a difficult decision to make, if you do not know well about the different types document binding methods and their pros and cons. Ideally, you should consider a number of things when selecting the binding type. These include the number and thickness of pages, how you want to use the document, and your printing budget. Binding type can also influence the appearance and style of your printed document. However, if you have a strict budget, you should prioritize functionality over looks. Here’s a look at the different types of document binding methods to choose from. Saddle Stitching This binding method works by folding and stitching the pages along the spine, using a punching wire or thread. It is quite similar to side stitching. You can use this method for booklet binding and document binding. If you’re planning brochure printing in Singapore, saddle stitching for binding would be a good idea. In this method, you can comfortably stitch any document containing up to 50 pages. The cost of binding is comparatively low, but this method may not be suitable for larger documents having more than 60 or 70 pages. Also, remember that you need to create any saddled stitched document in multiples of four pages. Perfect binding Most paperback books are perfect bound, so are most magazines and larger presentations. This process works by folding and gluing the pages together along the spine, using high quality adhesives. This binding type would be a perfect choice for documents or books that are too fat to be stitched with a wire or thread. You can bind books, user manuals, and large magazines containing up to 800 pages, in this method. Most digital printing in Singpore shops offer prefect-binding services; so finding a printing company for perfect bound book printing should not be a problem. In any case if you are unsure whether to choose between digital printing and offset printing, find out their differences that we have shared previously. Wire-O binding Also known as wiro binding or coil binding, this method works by punching holes along the spine and then threading a wire or coil through the punched holes. This method is perfect for binding calendars, notebooks, reports, presentations, and small books containing no more than 200 pages. One major benefit of using wire-O binding is that it allows the pages to lay flat, when the user opens them. Spiral coils used for binding documents are available in...

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6 tips to design effective A4 posters

A4 posters are the smallest posters used for local advertising. Typically, A4 paper sizes 8.5” x 11” – which means you can conveniently hand them out to your potential clients or customers. You can also use them for street posts and desktop advertising. Another benefit of A4 posters is that they are more cost effective than larger posters. If you can design them using the right colors and techniques, they can quickly attract eyeballs and deliver results. As with brochure printing and poster printing designs and demands carefully thought from the designer. Choosing the right digital printing company is also important. You will also need to choose between offset and digital printing, depending on your quality and quantity requirements. To find out more on the differences between digital printing and offset printing, read the article that we have shared with you previously. Here are some important things to consider when designing A4 posters.   Appropriate use of colors Colors make your posters visually attractive. However, make sure you do not overuse colors, because that could be counterproductive. If you think certain colors are closely associated with your brand, you should use the same colors in your posters. That would be a great way to maintain consistency of visual representation. The colors in your poster should help highlight the texts, rather than drawing attention to themselves which will certainly help when it comes to outdoor advertising.   Highlighting the texts In order to ensure legibility of the texts, you need to choose the right size and style of your fonts. Some good options include Helvetica and Coolvetica. The size could be anywhere between 14 and 16 for normal texts. However, you can use larger sizes for headlines. The idea is to make it clearly readable. Also, avoid using excessive texts. Make the text concise and to the point. Use only the most important information, and do not forget to provide your contact details.   Using images Images are a great way to hook the attention of your potential audience. It could be anything – starting from a picture of your product to an info-graphic or any other photos. Remember, however, that you have limited space in an A4 poster. You should choose an image accordingly. Your printing company can help you decide on the size of your image.   Hiring a designer It is always a good idea to hire a professional designer for designing your A4 poster. Professionals usually create two or three rough designs, allowing you to choose a suitable design. You can post an ad in freelance job portals to find out a skilled designer.   Using Quick Response Codes QR Codes provide a great way to connect...

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4 reasons why you should advertise your business with posters

When it comes to advertising for a local market, you can use, brochure, posters or leaflets to quickly grab the attention of your target audience. Posters are cost-effective and versatile, and can be used to inform your potential customers about a product lunch, an upcoming event, or any festive offers. Well designed posters have this ability to impress the onlookers and instigate them into taking actions. This form of marketing is especially beneficial for small and medium businesses. Here are some major reasons why you should advertise your business with posters. Cost effective Compared to most other forms of marketing, poster adverting is cost effective. To run print ads in a popular newspaper or magazine, you need to rent space in that newspaper or magazine by paying a large amount. In comparison, putting posters in an indoor or outdoor location is usually does not require you to pay a rent. Even if you need to pay a fee, it would be way cheaper than you need to pay for other print media ads.  Location You can hang or paste multiple posters in different public places. If you want to use a big poster, you should choose the right location, depending on who your target audience is and whether a large percentage of your potential customers frequently visit the place you are choosing. Your options may include a bus stop, a train station, or a busy street. The idea is to try and make the poster visible to a large pool of your target audience. You can place your posters along a footbridge or runway. If you are targeting students, you can place your posters beside book stores, coffee shops, and nearby schools. Clarity and paper quality If you use low quality papers for printing your posters, the final prints would not be impressive. It is also important to ensure legibility of the texts. For clarity of printing, you should always hire a reputed digital printing company. They will use high quality materials to print your business ads. Depending on your requirement and preference, you can choose between offset printing and digital printing. One benefit of hiring a reputable company is that they usually do not compromise with the quality of printing. They use quality ink and the right printing material. You can also customize your posters with suit a particular target market. Professional printing companies would help you meet or exceed your expectation. Most of them would offer free revisions until you are satisfied with the color and quality of digital printing. Size The size of the poster does matter. A large poster with an eye-catching image and magnified texts can be clearly readable from a far distance. One...

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