5 benefits of advertising with printed materials

Advertisements appear in myriad forms these days. Internet, television, radio, and billboards are some of the most popular forms, among others. And thanks to technological advances, advertisements reach people much faster these days. While different forms advertisements have been made popular over the past few decades, the charm and effectiveness of printed advertisements – one of the oldest forms of advertising – continued to remain the same. Leaflets, brochures, and business cards printed from an acclaimed digital printing company can kick-start your stagnant marketing campaign. Here is a look at some major benefits of printed advertisements. Memorable products A simple and skillfully made printed ad leaves a bigger impression on people. In this age of internet, we are constantly flooded with countless advertisements on the internet. We usually get irked and avoid such advertisements. Printed ads, especially the ones made with digital printing, however, give us a personal feeling. We are able to touch, feel and see the printed materials and hence can relate to them more effectively. On a side note, it is essential for designers to know the differences between digital printing and offset printing to ensure their work are printed as desired. More focus Printed advertisements have a unique ability to hold a reader’s attention. When we are reading a magazine or a newspaper, our attention is solely on them and does not waver. Hence, when we see a catchy advertisement on them, we are bound to give it our full attention. That is unlikely to happen with internet advertisements as we are hardly as receptive when on the internet. One must ensure, though, that the printed material is of good quality and comes from a reputed printing company. A fine printed material will create a good impact. Greater distribution Printed materials can easily be distributed to everyone and hence has wider reach. You can directly hand out printed materials to your selected customers or send them over to their homes. This will ensure a good distribution while also giving the customers a feeling of personalization. There are several printers that offer a direct mailing service which can thus allow you to give your customers specially designed printed advertisements directly. Increased credibility Printed materials have been around forever and hence have a greater level of credibility. Digital advertisements, on the other hand, are not without the risks of internet frauds or virus attacks. Moreover, you can have a printed advertisement like brochures for longer durations. You can keep it in your bag, carry it to your home or office and look it over minutely whenever you wish to. Chance to unplug Sitting constantly in front of your computer, laptop or mobile phone can often be exhausting. Printed...

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3 tips on choosing luxury business cards

  Business cards are a great tool to introduce yourself to your prospective clients. Perhaps, you may already have bundles of business cards sitting in your desk when you first ordered them from your favorite printing company in Singapore. But they are not as effective as you thought they would be. Maybe it is time to upgrade to thicker, more colorful, and elegant looking cards – commonly known as luxury business cards. Yes, they are a little more expensive than standard business cards. But, as with everything in life, quality comes at a cost. High quality, luxury cards help improve your first impression, setting the ground for closing a deal, winning a pitch, or building long-term relationships with clients. If you are not sure how to choose the right luxury card, here are some useful tips. Choose the GSM right GSM stands for grams per square meter. When you contact a printing company for brochure printing, posters or even business card printing, they would ask you about your choice of paper. You need to specify your quality requirements in terms of GSM. The higher the GSM, the better is the quality. In other words, papers with a higher GSM are heavier, thicker, and better for printing. Your options are wide ranging – starting from 250gsm to 300gsm, 400gsm, 500gsm, and even 1100gsm. Standard cards come with around 300gsm papers, while luxury cards would be printed on 500-600gsm papers and super luxury cards on around 1100gsm papers. The thickness, quality, and weight of the papers would vary accordingly. You need to take your pick depending on your individual requirements and preferences. It is also important to note that different GSM papers are called in different names. For instance, 540gsm papers are referred to as double thick silk, while 810gsm papers are termed triple thick, and 1080gsm are known as quadruple thick papers. Not forgetting, knowing the differences between digital printing and offset printing can also help you in choosing the perfect printing method for the right gsm paper. Look for customizable colors Colors can make or break the look and feel of your business card. One good idea would be to opt for luxury cards with visible colored edges. Depending on the printing company, you can get up to 10 or 12 customizable color options to choose from. You can use a combination of different colors, but make sure the colors you are choosing are in sync with your brand image. If you have defined colors for your brand identity, it is better to stick to those colors only. Choose the size right Business cards come in a wide variety of sizes, making it difficult for you to choose the right...

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Top 5 fonts for print materials

Choosing the right typeface for print materials could be confusing, especially when you’ve so many options to choose from. There is no set rule, although one rule of thumb says, “Serif for print, sans serif for screen.” This is because, initially, digital typesetters did not have the ability to render finer details of serif fonts. Sans serif used to be a better option for computer screens. However, with the advent of technology, today’s font design tools produce sharp shapes for almost every type of fonts. The choice of fonts, however, still matters. Some fonts are perfect for print materials. Your digital printing company should be able to guide you in making the right choice, but it would be better if you can choose yourself. Whether you use digital printing or offset printing, the following five fonts would never let you down. 1. Century Gothic This sans serif font is sharp, clear, and easy to read. Originally developed by the typeface design company Monotype Imaging Holdings, century gothic contains fewer details, making it a perfect choice for print materials. The font is quite versatile and complements a wide variety of design themes. You’ll find it legible from distance. It is a good option for printing texts with many headlines, making it exceptionally suitable for designs for brochure or leaflets. 2. Helvetica Another font from the sans serif family that could be a great option for printing leaflets, banners, cards is Helvetica. This font is easy to read from distance. Whether you print small fonts or large fonts, you’ll be able to have a clear view of the texts. A number of large companies, including KLM, Microsoft, Staples, and Panasonic use this font for print materials. Helvetica rose to popularity from the 1950s; and it is now one of the most commonly used sans serif fonts. 3. Times New Roman Although a member of the serif typeface family, Times New Roman could be a good choice for print materials, especially when it comes to printing business documents or corporate print materials. No matter whether you use digital printing or offset printing, this font would make your texts look clear and legible. Many classic books and popular newspapers use this font type for printing. This font has been in use for print materials since 1932, when the Times newspaper first used it for print. 4. Garamond If you ask your printing company to suggest an old serif style font for printing materials, chances are that they will recommend Garamond. It is a clearly readable font that looks elegant and can be a good choice for documents. 5. Verdana Developed by Matthew Carter for Microsoft in the late 1990s, this font from the sans...

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4 things to consider when printing roll up banner stands

  Easy to assemble, portable, durable, affordable, and effective; roll up banner stands are a great tool to put your marketing message across to the target audience. Whether you want to attract the passing crowd or promote your brand at a conference or corporate event, roll up banner stands could be your first choice. Also known as pull up or pop up banner stands, this print marketing tool gives you an edge over the competition in many ways. For best results, however, you should consider certain things when printing your roll up banner stands. From selecting an acclaimed digital printing company to deciding between digital printing and offset printing; there are many important decisions to make to ensure the success of your banner advertising campaign. Here’s a look at some major things to consider. Quality Be wary of cheap banner stands making tall claims that sound too good to be true. Look for quality prints, durable stands, and great finish. If you compromise on quality, it could send a wrong message to your potential clients. Quality stands show that you are serious about your business. When choosing a printing company for banner stands, consider reading reviews, testimonials, and do your own research to make sure you’re settling for quality services. Portability If you often need to attend trade shows to promote your business, other than brochures and posters,  roll up banner stands would be a perfect marketing tool for your business. Look for stands that are easy and quick to set up. You should be able to assemble it within seconds and it would be easy to carry with you. Know about the set up features before selecting a stand. Design You are not the only one using banner stands for advertising. Your competitors are also doing the same thing. How would you have a leg up on the competition? Well, good designs can do the wonders. Think about the key message you want to communicate. You need to present the most important information, without adding reams of text. Adding images would be a good idea, but make sure you choose the right pictures. Consider who you are advertising for, and design your banner stand accordingly. For instance, if you are designing for kids, you may want to add quirky, funny images. It is always a good idea to get the design done by a professional designer. Colors Choice of colors is important as well. Creative use of colors can make your banner look attractive and legible from a distance. If your brand uses some theme colors on all marketing channels, it would be a good idea to stick to those colors. However, if you don’t have any such strict...

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Why white space matters in graphic design

Graphic designing is an art – a creative and visual art that sees its application in a wide variety of printed materials, including brochures, flyers, leaflets, posters, and newspaper ads. While different principles of designing work for different mediums, almost every type of design uses white space. Contrary to what the term implies, white space doesn’t mean any white-colored space in graphic design. Also known as negative space, it is that part of your graphic design which does not include any text, photos or illustrations. Since it is the background of design, white space can be of any color. White space is extremely vital for your graphic designs. If used sensibly, white space can help make a design more attractive. Whether you opt for digital printing or offset printing; white space matters. Read on to know how and why it matters in graphic design, and find out what are the differences between digital printing and offset printing.   Pleasing to the eyes The first and foremost advantage of having white space in your graphic design is that it is pleasing to look at. Let’s face it. Nobody likes to look at a cluttered or cramped up designs in your brochures or flyers. With white space, the graphic design would definitely look more pleasing to the eyes. Furthermore, the added white space would give more prominence to the product or message on display. In other words, the white space can highlight a particular aspect of your design quite significantly. To implement white space in your brochures or flyers, consider getting the job done from an acclaimed digital printing company in your area.   Helps enhance the look and feel of the pages Adding white space to your brochures or flyers will definitely help increase its overall look and feel. The reason for it is quite simple. With the usage of white space, you can ensure that your design has a fresh, clean and smooth look; a more professional appearance.   Allows more space for creativity Using substantial white space in offset or digital printing provides you with more space for creativity. Ask any designer and you will know why they always prefer white space – to play around with varied creative ideas and make the design look more imaginative. The more white space they have, the more creative they can be and in effect your graphic design can then be more resourceful.   Boosts readability Pick up any book and you will find sufficient white space in its pages to help readers comprehend the text well. The same also applies to brochures and flyers. The white space in your design helps enhance legibility of texts. If you muddle your design...

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