5 ways to make your exhibition stand out 

Exhibitions are a great way to promote your brand and your products. However, attending exhibitions could be a costly affair. Hence, it is important to make sure your exhibition stand reaches its maximum potential and really makes an impression. Whether your exhibition would be a success depends on a number of factors, including your choice of digital printing company, placement of the stand, and many more. Here are five useful tips on how to make your exhibition stand out among others. Choose an attractive stand Your stand obviously needs to attract people at your exhibition. You need not have a big stand for this. You just need to have an impressive pop-up stand that should let people know what you can provide. Providing additional information such as, your phone number or website URL would help your potential buyers to contact you easily. You can also consider developing a particular theme for the stand. That way, you make it easy for your viewers to remember you. If you have a small space, consider using a roll-up banner stand. Promote astutely You need to start promoting your products and brand well before you enter the exhibition. For instance, you should use social media platforms, including Facebook, Twitter and even LinkedIn to let people know that you will be attending different exhibitions and trade shows. Also, do not underestimate the power of word-of-mouth publicity. Talk to all your colleagues, customers, and clients about your exhibition; and the news can reach far and wide to help create a buzz for your event. Create clear & concise content The content should be compelling and easy to digest. Make it clear, precise and short. The viewers should not have a problem understanding what you offer and how your products and services can benefit them. Also, the flyers, leaflets and brochures you use must be of very good quality to make a good impression. Depending on your requirement and preferences, choosing between digital printing and offset printing. Find ways to engage your visitors This is a crucial part of marketing. Exhibitions provide you a chance to meet your potential customers face to face. Engaging with them astutely and displaying what exactly your company offers in an interesting would be important. Be sure to use your best sales team to deal with your potential customers in an exhibition. They should be friendly and patient with the customers and answer all questions from the visitors with a smile. Offer innovative gifts Everybody loves free gifts. Freebies and giveaways would be a great tool to make the visitors interested in your product. Free merchandise, such as, branded pens, key rings, small bags and even t-shirts can be a good branding...

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How to get creative with postcard printing

It always makes sense to give your customer a striking first impression of your business. Postcards or leaflets are ideal in that regard as a promotional tool. If you can get a creative postcard, it can really aid in boosting your company’s image. If you want to get creative with postcards, you should get the job done by an acclaimed digital printing company. Choosing between digital printing and offset printing and knowing their differences is also important. Here are some tips on how to get creative with postcard printing. Catch the reader’s attention Postcards offer a great way to grab the reader’s attention by promoting exclusive offers, coupons, discounts or services. Personalized postcards, with custom made offers and deals for respective people, will further help in pleasing your customer. Get in your customer’s shoes and think what works best for them. Create solid content The content of your postcard is vital. But it should not be very heavy. Make sure that the postcard’s content is short, sweet and to the point. It should make your customer curious. Since postcards are in general very small, it would be unwise to clutter them with too many words as it can put off your reader. Short headlines, on the other hand, are likely to get them intrigued. Not forgetting, check out the top 5 fonts to use for printing materials. Adding a bit of humor to the headlines should further draw their attention and put a smile on their face. Use an impressive design Never cut the corners on the look of your postcard. A gaudy, tacky or cheap design is likely to put the customer off. Hence, selecting the color, graphics and images will help your postcard be noticeable. A great quality postcard with a fantastic design will surely give you a solid first impression. Include color, photos and logos judiciously Using color wisely in your postcard design is crucial. Cool and vibrant colors will create a great visual interest in your postcard. Including some relevant photos that complement your message will also add to the value of your postcard. Photos can really help in establishing a genuine relationship with your products and services. Also, make sure that your company’s logo is displayed prominently in the postcard. It should be positioned right, so that it gets the attention of your customers. Your logo, after all, is fundamental to your brand identity. Opt for the best paper A successful postcard will depend a lot on the quality of paper you opt for. A good quality paper will give your card a professional and sleek look. Handing over a postcard which bends easily, is shabby or of poor quality will create a negative image of your...

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How to get the best from your printed booklets

Printed booklets or brochures over the years have continued to remain a productive promotional tool. Whether you use them as a promotional material, an annual yearbook, or a business catalog; printed booklets work extremely well in advocating your idea. However, not all printed booklets are equally effective. From design to content and the digital printing company, everything play an important role in the making an effective booklet. Here are some useful tips on how to get the best from your printed booklets. An attractive cover This is the first thing anyone notices in your booklet, and hence it needs to be eye-catchy. An attractive cover would help encourage prospective readers to peep inside the booklet. A good cover can, hence, get the job half done for you. The cover should be well-designed and should also give a definite message. A great design A good design for your booklet is extremely vital. If you lack design ideas, consider getting the job done by a professional designer. For a better understanding of the kind of style you might need, it would be good if you can browse some sample designs from your preferred printing company. There are also design templates available over the internet. Choosing between digital printing and offset printing is also important. Ensure that you know the differences between digital printing and offset printing before deciding on one. Impressive images Impressive images help attract readers to your printed booklet. Make sure that all the images used in your booklet have resolutions of 300dpi. Also, be aware of images that look great on the internet, but stretched, blurred or pixilated on print. A good printing company should be able to help you in choosing the best image types for printing in your booklet. The bleed Bleed can be a major factor in getting your printed booklet right. A poorly set bleed can result in a thin, white line at the booklet’s outer edge. For those who may not know, bleed is that extra area of color or ink along the edges of your artwork that needs to be taken off at the time of printing. Your designers too need to be cautious about placing some components of the design too close to the edge; they may get trimmed off in production. A 1/8 inch of bleed on all sides should be good enough. But depending on the type and size of your booklet, this may vary. But just to be extra sure, it would be best to check up with your printing company to know if you have the correct bleed set up before the production begins. The correct paper Choosing the correct paper for your booklet is also important, as it...

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8 tips on printing presentation folders

Getting a quality presentation folder is quite essential for any business these days. They are great for sales presentations, reports and other important projects. But before you get one, there comes the process of printing it. You need to get it printed from the right digital printing company. Also, you need to know certain things about how to print an effective presentation folder. Here are some useful tips. Choose your card properly Other than business cards, the first question you need to ask is what type of card your folder will be printed on. Generally, the best options is to go for a 350gsm silk coated card which has a discreet surface sheen or a 300gsm premium uncoated card which presents a soft, tactile finish. To further improve the finish and enhance the folder’s longevity, your printed folder can be gloss or matt laminated. Print on white stock Using white stock when using PMS or 4-color process for the printing will give you the best results. However, this does not mean that you are forced to use a white background only. But do take note that white spaces also has a crucial role in your designs. For using any color behind your text or logo you have to incorporate it in your actual cover design. However, you must know that by doing this your folder interior will still be white unless you have it printed too. Opt for 4-color process If your design contains four or more colors, then it would be best to opt for a 4-color process. CMYK printing should save you a lot of money as it provides optimum flexibility. However, certain colors like orange and navy blue would look finer with PMS spot printing. Choose the correct resolution for photos Choosing the proper resolution is vital. Make sure that the image is at least 300 dpi at the dimensions it will print. Going for anything lower may cause your picture to be blurry or pixilated. The 300 dpi will give you a clear and high-quality picture for your print, whether you choose digital printing or offset printing. Do not place text unnecessary While doing the layout for your design, make sure that you do not place any logos or text carelessly. They should especially not be near or through die-cut slit areas. A die-cut slit which crosses with your logo or text can really obstruct its readability. Use easy to read fonts The easier the text layout of your copy, the easier it would be to read and scan it for information. For best results use serif and sans-serif fonts. The serif font will help guide the eye of the reader across large blocks of text and the...

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