5 tips on designing business cards

The biggest asset of a business is its credibility, and a sophisticated business card reflects your zeal for perfection and your concern for the image of your company. Business cards are the most basic and yet one of the most effective marketing tools you can use. The opportunity lies in outdoing cards that have been designed without expert advice, especially since such cards stand out with their lesser weight and stock clip-art. Choose digital printing if the number you are getting printed is less. Your card should become your personal statement, and hence you must read the following tips before giving your cards out to your digital printing company. Utilize both sides Printing one side of your card is cheaper, but it also represents cheap quality. Leaving one side empty makes a card look incomplete. It is also wastage of space. By using both sides of your card, you can promote yourself more. However, be mindful of white spaces  too to avoid cluttered and messy design. Mention your website URL or your company logo on the other side. Quality paper is indispensable Better quality paper is a must for your business card. Let your prospective clients feel the card’s superior make since it goes a long way. Offset printing can help print classier, thicker cards with crisp lines, since it prints using rubber sheets. It helps cut costs when the number is higher than 200. The biggest plus with a thicker card is that it does not get damaged easily. Know colors that suit your business Colors are as important as the text. Even though substance over style should be your rule, use colors that complement your product/industry. Ask the printing company whether you should go for monochromatic styles or multi-colored ones. White can help add standard sophistication and with white as the background to lighter colors, you may end up painting your company’s image as less serious. Black cards add elements of elegance and intimidation. Blue on business cards helps to send across a message of sincerity and trust. Green business cards are indicative of security and growth. Colors like purple and gold imply spirituality, mysticism and opulence. Bear in mind that fonts play an important part in designing your business cards too. Use specialized finishes Don’t stop at superior card material and unique colors. Go for a special finish that underlines your individual style. Special finishes can be anything from foil blocking, metallic inks to spot-UV. You can also use varnish finishes to give a feel of richness and gloss. Even though the costs are a little on the higher side, the experience of your prospective clients is worth it. Make sure your present printing company is offering...

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Top 5 postcard marketing tips

Move over email marketing campaigns and other popular advertising techniques. Postcard marketing is taking over the marketing world. It is a tried-and-tested method that has been proven to impress customers over the years. If you don’t want to splurge your entire budget on anymore mass mailings, sophisticated and personalized brochures or leaflets, work on postcard marketing strategy. You’ll be commended for thinking about your product, since postcards give you a limited space, and for not being too intrusive. Learn the below tips to get the most out of postcard marketing.   Make your postcard eye-catching Your design should be vibrant but nothing too fancy. Postcard marketing is all about class. In that case, you can make design eye-catching by including high-quality photographs, illustration, even sketches and patterns. Use captions and limited text to accentuate both your design and your product. If possible, go for oversized postcards.   Build Intrigue Do not blurt out the sales pitch right away. For instance, instead of throwing the offer at the mercy of the customers, position it like an advice, or an insider secret. The idea is to advertise properly. It is also advised that businesses use the postcard actually to trigger sales inquiries. The actual pitch lies on the other platform, to which you can actually redirect your clients. Another idea is to be very focused in whatever you say on the postcard. Experts always swear by short and bold headlines.   Think about the delivery time You can smartly use time limits to certain offers in your postcard. This is because they usually carry customer reminders or messages that are time-bound. Ask the customers to act fast and avail your services before your offer expires.   Digital Printing Vs Offset Printing Whether you should print digitally or go for offset printing is a question of quantity and costs. The latter is a lot more economical even while printing high-quality postcards. However, this is true only if you are printing a large number of postcards. Therefore, if yours is a small number, you can instead go digital and save money. Always keep in mind that if the number is large, digital printing costs can be high. The reason behind this is the difference in technology and the cycles of printing each machines goes through.   Popular themes you can consider Your postcard need not be a spectrum of different colors, as it can be distracting and even gaudy. Instead, opt for sophisticated combinations of color pairs, using the background and the foreground smartly. However, there are no set rules in the world of postcard marketing, and it is often felt that quirky, unconventional designs, with illustrations and color can make a postcard stand...

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How to create effective presentation folders

The most important part of the process of sales is to convince a prospective client that your product is the best for them, either from the brochure printing you have done or any other means. But even before you can begin to showcase what your product actually is, your presentation folder catches their eye. These days, presentation folders are more than just means of storage. They can also be used to show off really smart marketing tactics. Including testimonials is another effective trend that professionals keep in mind when printing presentation folders. Just imagine your product brochures and other marketing documents organized carefully for the buyer to see, and it immediately becomes an effective method of indirect marketing. An effective presentation folder isn’t difficult to get. Just read this guide.   Design according to purpose Ask yourself questions about the nature of the product. Another point to consider while asking your digital printing company for designs is whether you want to exhibit your product to prospective buyers or want to formally launch a product for both existing and potential customers. One example is to have different binder designs for different products from the same company. And not forgetting, white spaces do play a part in your designs. Cluttered designs are not pleasing to the eyes. Know the particulars How a presentation folder should be designed is also based on what kind of marketing materials you would need or include. You might want to have brochures, press releases, whitepapers, sales sheets, besides other forms of press coverage. You could also include demonstration videos on CD/DVD. Business cards are indispensable. This is required to know how many and what kind of pockets you would need.   How you should get your folder designed It is a good idea to have the company’s logo on a presentation brochure. Alternatively, you could use the product photo on the front. The idea is to have a photograph of satisfied customers with the product and is generally better than the logo. Designing the inner pockets is as important as designing the cover. Get your company’s slogan printed on the pocket of the folder. Be very particular with the font and the size of the font. Garamond is generally a safe choice.   Things about folder quality you should remember The material that you choose for your presentation folder should neither be too thin, nor too heavy. The right firmness is needed because it ensures that the folder doesn’t droop when held with one hand. Material that is heavier than required will make the folder crack under any kind of folding. Edges should have been ‘doubled up’ so that they remain firm. Corners can be rounded....

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5 benefits of custom printed stickers

Custom printed stickers are one of the oldest forms of advertising. Generally placed on walls, boxes, doors, or car bumpers, they are visually appealing and are a proven way to get your brand noticed. Thanks to digital printing technology, printed stickers are now available in a wide range of designs and styles. Also, unlike offset printing, digital printing allows you to print as little as you want at a nominal cost. And on top of other differences in digital printing and offset printing  that you should know of. If you print from any reputable digital printing company, you can even get the stickers customized to your brand or design theme. Let’s take a look at some major benefits of using custom printed stickers.   Long lasting One great thing about custom printed stickers is that they are durable. High-quality custom printed stickers made from vinyle or other weather-resistant materials come with strong adhesives in the back end, making them hard to remove once applied on a surface. They can withstand harsh weather and do not loosen or curl at the edges. These custom stickers do not need to be changed on a regular basis like you do for your other print materials or internet ads.   Cost effective For online advertisements, you have to pay a weekly or monthly fee. On top of that, you should spend some more money on marketing to strengthen the online visibility of your ads. Otherwise, your target audience may not even see your ads – and the ads could even be blocked by filters, ad-blockers. Thankfully, there are no such issues with custom stickers. Once placed strategically on a wall or door, they will remain there for a long period and will keep grabbing the readers’ attention, without you having to shell out money for their upkeep and marketing.   Helps in brand promotion A strategically placed custom printed sticker is a great way to get your brand noticed. They are fairly inexpensive, so you can order in bulk and place your custom stickers in all prominent locations. Those who would notice your sticker and find it attractive will remember your brand. One good idea would be to provide your website address in the custom sticker, so that inquisitive customers can visit your website and know more about your brand. Make sure that the sticker is well-designed and has the brand logo.   Extremely convenient Custom stickers are small and compact and hence very convenient to use. You can hand them out easily at any special event or corporate conference. Furthermore, printed stickers can be attached to your products and delivered to your customers who purchase online. These stickers can be cleaned easily...

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What to consider when using colours in a brochure

As a businessperson, you should select colours for your brochure very carefully, because colours represent your brand identity and say a lot about your company. Whether it is book printing or brochure printing, the right colours help strike a chord with the readers instantly. Here are some important things to consider when printing brochures for your company.   Size, colour and font of texts Choosing the right text size is crucial when deciding on the colours for the brochure. Smaller texts will be harder to read, especially if it is light colours like yellow and white. Black is the best colour option for brochures as it is dark and readers are familiar with viewing it regularly on different print mediums. Yellow should generally be avoided but can work well when used with red for any promotional offers. Also, bear in mind the types of fonts to use as different fonts are perceived differently from readers.   Use palette generators Some palette generator websites like Kuler and ColourLovers can be very handy. You do not need any prior knowledge of colours and colour theory for using them. These sites have palette generators and through some mathematical formulas will automatically help you build a palette in seconds. If you are not satisfied with the results you can fine-tune them as well. However, these sites generally have countless ready-to-use palettes and you should find something suitable.   Understand the meaning While using colours for your brochure, you also have to understand the message it gives to the readers. Each colour has a meaning and their schemes have to be used judiciously. For example, black is commonly used in luxury items and red on special offers. White is often used in medical and beauty services while grey and blue are often a choice of large corporate houses. Remember to incorporate white spaces in your designs are they are important too.   Utilize colour accents Readers generally skim through the contents of the brochure. Using accent – colours that emphasize a particular area subtly can be a great way to highlight the main points of your page to the reader. The accent colours can also be a used for call to action points like contact number, price or email address. When readers are done reading the main part of the brochure these points will then catch their eyes prominently at the bottom through accent colours.   Fine paper quality The paper quality of the brochure must be very good as it can also impact the colours used in it. Using thinner sheets might show the colours on the reverse of the pages and will hence give off a cheap feel. The best option is...

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