Choosing between print and LED billboard advertising

Conventional print advertising has been in the advertising world for decades. It has been seen that companies still prefer this mode of advertising to LED billboards. The latter is still a fledgeling medium but one with its own possibilities. The art and practice of outdoor advertising have gone beyond choosing the right places to advertise. If you are planning to use outdoor advertising, but not sure whether to use print or LED, read on to know the pros and cons of both print and LED advertising.   The pros of LED billboards Thanks to the brightness of LED billboards, they are hard to ignore and not noticed. They are dynamic and has special effects and colour movements. Unlike printed advertisements like flyers or brochure, LED billboards are easier to customise messages just by updating the content of a LED billboard, including the date, time, announcements, and offers.   The cons of LED billboards LED billboard advertising is popular in highly urban environments, with fast-moving traffic and busy marketplaces around. But electronic billboards usually run multiple ads simultaneously. If the traffic moves too fast, your ad could actually miss a lot of prospective customers. Moreover, LED billboard advertising is not affordable for startups and small businesses. Talking of ethics, there has been a heavy criticism of LED billboards distracting the drivers and hence causing accidents, especially when placed at intersections or blind turns. You might want to chuck the idea of getting your ad on an electronic billboard if you practice environmental ‘green’ advertising. This is because LED advertising uses up energy 24X7.   The pros of print advertising The biggest advantage with ‘static’ print advertising is that it has been known as a safe choice for decades. It uses less technology and is much more affordable than billboard advertising. Unlike LED advertising, where you need to share the board with other ads, print advertising provides you the entire space for full time. The message can be send across loud and clear, without any technological intrusion. Also, there is no fear of power failure. Depending your budget and preferences, you can use either offset printing or digital printing for making your traditional vinyl banners. Moreover, traditional advertising is eco-friendly. Using this form of advertising is a chance for you to go ‘green’ and gain reputation as a socially responsible marketer. With print advertising, you also save a lot on electricity bills, because it needs lighting only at night.   The cons of print advertising Print ads have been said to have a lesser recall value than LED billboards, although this is arguable. The installation of a print ad can be tiresome and may cost you a good amount of money....

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6 ways to tell your story in your corporate brochure

Brochure printing done in the old, boring way is a lot less likely to yield any results. In fact, it pays to tell your story in your corporate brochure. With a convincing story, you can draw the prospects and convert them into your customers. Brochures can afford just the right amount of information and only some visual detail to be able to create a nice flow. Here are the 6 ways on how you can story tell about your business in your corporate brochure. Have a motivating message on the cover The front cover is the first part of your brochure. This area should be used to announce a reward or an exciting offer. Consider using a thought-provoking concept that would instantly help you connect with your potential customers. The idea is to encourage the reader to continue scanning the brochure further. Another good idea would be to ask your digital printing company to help you select the right designs, the type of paper and its sizes. Also, organize the content in a way that it has a beginning, middle, and an end. Work on the readability of the content Avoid information overload at all costs. Using illustrations, infographics and the likes is highly recommended. Regarding written content, it is advisable to avoid long scraps of text because they can deter the reader from reading further. Short sentences are the way to go. To catch the reader’s eyes well, use bullet points. Have only relevant bits of information It is smart to omit anything that is not in keeping with your present sales goals. Leads can only be generated by engaging in confident brochure printing. This means that you will have to provide answers on why you are the best. This could include professional credentials, innovative products that you are launching, portfolios of the past and current clients, and how your solutions best fit customers’ requirements. It would be a better idea to do away with details like company history. Use positive reviews to your advantage You might have testimonials on the company website and you can get them to feature on the brochure. If not, ask your satisfied customers to provide feedback. Testimonials are so powerful because customers find them easy to relate to. They are very personal and carry the value of someone’s word. Make it hard to throw away Your brochure should carry useful bits of information. This makes it difficult for the reader to throw it away, and even otherwise, it gets passed around often. If you are a catering services business, offer menu ideas, recipes, or event themes. If you are a fitness chain, you can provide useful tips on fitness, exercising and diet....

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7 things to check before online printing

Once you have finalised the entire design for your next digital printing job, it is out of your hands. Sending the design to your digital printing company can be both an exciting and stressing time. It is stressing because if the design file is not prepared well, the printing company could find it tough to complete the job on time. What this means is endless last minute adjustments and headaches. It could get even worse as your project may look entirely different from how it had been intended. To avoid such a situation, here’s a checklist for online printing.   Check format and size Check whether the file you are sending to your printing company is in the right format. Some standard formats are PDF, EPS, and TIF. It is equally important to design the image as of the same size that the final job will be.   Set resolution to 300 dpi Commercial printers always require the file to be set to a resolution of 300 dots per inch. If you miss out on making this setting, the printer will do it. This will result in unusual stretching and the printing job will get ruined. Regardless if it’s for large stand-up banners or even small posters, be safe and set the resolution to 300dpi.   Check your bleed It is very important in the check list. The bleed is an area of about 3mm on each side of the design copy. Anything that falls here will get chopped off. Make sure you do not include anything important here. To avoid any confusion, look up the process of setting a bleed in an artwork online.   Avoid cutting words This is a continuation of the point on bleed. Have all your text and important images a minimum of 6mm away from the edge of the copy. This is essential in order to be sure that your words remain safe even if there is a little problem with the printing.   Rasterize the text Rasterization is a process in Photoshop that allows you to send any particular fonts along with files to the printing company. But rasterization is done only after the file has been finalised because no editing can be done after rasterization.   Use the right file name You would often forget to name the file properly, but it is really important. While sending your design to the printer, use names that is easy for you to identify. Also, make sure that these file names are descriptive so that they are easy to identify at every stage of the printing process.   Verify the page layout If your design is a multiple page pdf documents, remember to send it...

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Top reasons to use printed compliment slips

In the age of digital marketing and email campaigns, actual stationery and marketing material can be of a quaint, important value. Letterheads, brochures, and business cards are alright, but compliment slips have a special purpose. While a buyer has been eagerly waiting for their parcel, seeing a warm gesture like a compliment slip will make them more receptive. Compliment slips are also visually stimulating and work wonders with customer loyalty. However, for them to do the best job for you, consider getting them printed from an acclaimed digital printing company in your city. They are professional Just like other tools of marketing, compliment slips are your make-or-break chance with your customers. Get them designed and printed by a reputed book printing or brochure printing company. Quality paper is as crucial as the quality of printing itself. Have your company’s logo right at the top, tastefully mentioning contact details, taglines, USPs and customised artwork. Follow it up by a smart line about a personalised discount code. Compliment slips are all about gesture, and if you make warmth and appreciation a part of your professional work ethic, they are bound to win more loyal customers. They boost sales Compliment slips are efficient sales boosters. They work by generating trust and appreciation in the average customer’s mind, persuading them to choose your services over others. Other pieces of marketing material like brochures are instruments of brand promotion and business description. However, compliment slips are different in that they put the ball in the buyer’s court. The warmth of a compliment slip can stay back for long in a customer’s mind and convince them that client satisfaction is your biggest USP. Moreover, a business can benefit endlessly from the word-of-mouth publicity generated by satisfied customers. They help develop a brand The value of branding can never be stressed enough. In order to be successful, your business needs to stand at the top and have a credible brand image to it. Your brand identity should be both easily recognizable and relatable for the masses, and yet sophisticated. Printed compliment slips can serve a dual purpose when it comes to developing your brand. Do not let this opportunity go and opt for superior printing material. Have a consistent background theme but keep changing in terms of style. Using white as background is a good idea, as it allows more scope for marketing. They make clients feel important Quick delivery and superior goods and services can be followed up by a reminder that you care about them. Much like other forms of printed marketing, compliment slips offers numerous advantages over digital forms. The best part of sending these is that the level of personalization goes a notch...

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How packaging helps in marketing

As understood commonly, the primary function of packaging is to keep the contents safe from any kind of damage. This damage could happen during not only the transit stage but also when the products are displayed on the shelves. In soft drink bottles, packaging makes carrying, storing and consuming easy. Another benefit of packaging is that it helps provide information about the product. You would have often read details like features, price, contents, weight, and manufacturer details on the packaging of a product. You can also ask your digital printing company to design a special box or bag for any product that your business sells. However, packaging solves another key purpose—that of marketing. To know how to package a product to make it easily identifiable and relatable, read on. The influence of good packaging design on consumer behaviour Good packaging pays a lot of attention to the design stage. This plays on the fact that many customer decisions are emotionally triggered. This means that packaging can successfully persuade a buyer to go for a certain product. It has been scientifically proven using a study carried out in 2013, that product packaging can bring about an impulsive purchase, even when a buyer has had no intention of it. Certain colours can draw attention quickly – and not forgetting white spaces too! You can also ask your printing company for the best quality of material for a superior look and feel. Choose the right technology for printing. Knowing the difference between digital printing and offset printing plays an important part. For instance, folding cartons and plastic caps with photo quality prints are best done on digital printing machines. Always remember that your packaging should be photogenic so that it looks attractive on digital platforms. How to cater to customers’ demands through your packaging Consumers subconsciously stick to certain standards regarding the look and feel of the products they would want to buy. If you can fulfil these requirements, your packaging can be an excellent marketing strategy. Clarity is the most important feature, and packaging should focus on identifying the brand and the product clearly, along with relevant details like size or ingredients. Another factor that greatly influences buying decisions is whether the package serves a dual purpose. Some products come with packaging that doubles up as storage. Green packaging, in addition to minimalistic packaging, strikes a chord with certain demographics, as it avoids wastage and is recyclable. Having unique package designs is a brilliant idea, but a design that is too unusual can hinder sales. How packaging facilitates purchase Safe and damage-proof packaging makes for good marketing. It convinces that due effort has been invested in the product as well as its packaging....

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