7 steps to designing printed brochures

Brochure printing is a complex process that requires effective collaboration between client, designer, writer, and printer. The success of your brochure marketing campaign depends on how impressive your brochure is, what information you are presenting and how. As opposed to other forms of print advertising, brochures helps establish the authority of your business better. Superior brochure content and material helps you carve a niche for yourself in the market. Here are 7 steps to effective brochure designing.   Understand your audience If you are looking at a grand marketing campaign and need to print in bulk, offset printing is the best way to go. Apart from the size of your population, think about the demographic. If possible, conduct surveys and create a sales profile of your potential buyers based on gender, age, and choices.   Convey your purpose to your printer Your digital printing company needs to understand the role of your brochure. It could be a generic brochure or one with a specific role within your marketing strategy. After Sales, Pitch brochures differ from Over The Counter ones. Discuss with your printing company and finalise headings, colours, the tone of the content and other features. You will also need to ask for suggestions on the page size, quantity, and quality.   Ask for inputs from staff There are different ways to tell the story of your business in brochures. Your staff understands your business like no one else does. Involvement of your marketing team helps you realise the USP of your company better. Brochure printing, anyway, can be a time-consuming project and be inviting inputs from your colleagues can make it easier. Hold brainstorming sessions and invite ideas from your creative team as well.   Make it visually appealing Brochure printing is about quality content, be it textual or visual. High-quality photography has the ability to draw your audience’s attention. If you are advertising products in your brochure, you can either have them shot against white backgrounds or have glossy, full-bleed images. Include close-up shots in bright colours, shallow camera angles. You can also experiment with textures.   Create high-quality content Good content helps drive sales by convincing your buyers. The features of good content include speaking in the tone of the customer and subtly create an ideal image of your brand in their mind. Hire a professional copywriter and let them know the purpose of your marketing campaign. Have lengthier, magazine-style sections in combination with brief and bolder snippets to give variety to your content.   Start with the layout A business should ideally get a professional graphic designer on board to work with the layout. Even so, make sure that the text is visible and the fonts...

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7 reasons your business should use sticker marketing

Stickers often get ignored in favor of other forms of print marketing like postcard marketing. Despite being small, they have their own set of advantages, including affordability and durability. Top international brands have been successfully using sticker marketing for decades. You can use stickers in your products and hand out them in trade shows and corporate events. Here are 7 reasons why you should use stickers in your next marketing campaign.   Help get word-of-mouth publicity Stickers help get word-of-mouth advertising for your business. It is a myth that offline marketing is not as effective as it has been earlier. Nine out of 10 consumers make purchase decisions based on offline, word-of-mouth publicity. Guerrilla marketing with stickers can generate greater low-cost exposure. Get in touch with a reliable book printing company and print stickers based on your targeted consumer demographic.   Allows more scope for creativity Unlike flyers and brochures, stickers offer greater flexibility with design and size. Stickers can also be cut outs of your company’s mascot or logo. Businesses also go for star-shaped or round stickers for announcing offers or launching products. ‘Warning Sign’ style stickers can be used to attract customers. Footstep style stickers and spotlight stickers are also interesting ways to get creative with stickers.   Can be given away as gifts Brands often give away specialised stickers to be put up on cars, helmets, laptops and household items. You can also ask your digital printing company for stickers to be sent out as a part of your direct mail campaigns. Have your customers affix them to special pages to avail offers. Another idea is to add value to stickers in the form of calendars and conversion charts.   Provides greater brand association Sticker advertising helps you involve your employees in marketing and boost their morale. This is not possible through flyers or other channels. However, vinyl stickers with stylish designs will help your employees associate with the brand better. These can be put up on their vehicles and valued possessions. Capitalize on your employees’ association with the brand.   Can achieve greater distribution Unlike flyers, stickers can be put up on walls, vehicles, and other places. When put up on tourists’ backpacks and vehicles, they travel with them and attain greater visibility. However, it is essential to ask your book printing company for attractive designs. Due to their durability, stickers achieve visibility for longer times than other print marketing tools.   Offers cheaper print marketing Stickers and labels are cheaper in comparison to other forms of print marketing. You can get a number of stickers printed at the cost of an A4 or A5 flyer. Generic stickers can be printed in large numbers at affordable...

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5 reasons why leaflets helps your business

Leaflets are one of those marketing tools that never go out of trend. They have commanded their place in the world of advertising for decades now. From small businesses to multinational organisations, leaflets and flyers are used by businesses of almost every size. According to a recent survey, 48 out of 100 customers respond to leaflet marketing. If you too want to use leaflets for marketing, consider getting them printed from an acclaimed digital printing company. Also, consider using offset printing, if you are planning to print a large number of leaflets. This will help you save on your printing cost. And if you are still not sure why leaflets work, read here some major reasons.   They let you execute creative marketing You can get creative with leaflets. For instance, leaflets can be made creative by attaching product samples or magnets with them. The personal touch that a leaflet provides makes them more effective than most other marketing tools. Your customers can touch or feel a printed leaflet and can keep it with them for a longer time. Folded leaflets are another example of creative design.   Leaflets reach the customer’s doorstep Unlike radio jingles and ads on TV, which can knock your customers at any inappropriate time of the day, leaflets reach the customer’s doorstep and do not invade their comfort. Leaflets are great for making announcements of discounts and offers. Your customers can hold and keep the leaflet with them and read it whenever they want to. As opposed to newspaper ads, leaflets are passed from one person to another quite frequently. You could also hand them over to professional leaflet distributors.   They can be customised and printed whenever you need them Changing your website is difficult and takes time. However, rebranding with leaflets is easy. You can simply sit down with your designers and discuss new design ideas for your leaflets along with its right kind of paper to print on, with a reliable printing company. You can customize them also by including promotional messages. Artwork goes from computer screens to desks in no time with modern printing techniques. Businesses can simply print whenever they want, and whatever number they want. This helps reduce wastage and cut on costs as well.   Leaflets don’t carry the disadvantages of internet marketing Unlike PDF versions or online versions of leaflets, which are not accessible anytime, printed leaflets are always available. Thus, they mean less hassle to the customer. Digital advertisements can never go beyond a certain size, but your book printing company can actually print leaflets of different sizes. For instance, you can print A6 flyers and hand them out at an event or meeting. Or, you...

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How to choose the right paper size for printing flyers

Flyers are a marketing tool that never gets outdated, thanks to the degree of personalization they offer. If you are planning to use flyers to promote your business or make an announcement, consider using the right designs and content to get the best results. Choosing the right paper and size is also important. Your digital printing company can help you in this. Here are some useful tips on how to choose the right paper size for your flyers.   For additional promotions, use A7 A7 is used for printing the smallest flyers. The dimensions of A7 leaflets/flyers are 105mm X 74mm. This size is perfect for flyers announcing discounts or offers. Whether you are printing flyers for online stores or brick and mortar stores, A7 is the best size. Remember to keep the message to the point and be as clear as possible with the call to action. You can also use A7 to give a glimpse of upcoming product launches.   For direct mail campaigns, use A6 Direct mail is a focused campaign technique. With digital printing, small orders of A6 flyers cost less. The size is close to that of a postcard (148mm X 105mm). A6 flyers are best for combining promotional offers with slightly longer messages. If you are looking to give away flyers with in-store purchases, A6 is the ideal size. This size is the best for handouts for event promotions and announcing free trials as well.   Use A5 for door-to-door leaflet drops For promotions that require more space for longer messages, A5 flyers (210mm X 148mm) can serve the purpose. They are half the size of the standard A4 size and fits well in the pockets of your customers. It is recommended that you use both sizes depending on your purpose. A5 brochure printing also works with direct mail marketing, trade shows, product launches and door-to-door drops.   Use A4 to provide more information Usually, businesses choose A4 when they need the largest size for their leaflet marketing. The effectiveness of a flyer depends on a catchy design and a manageable size. The best thing about A4 brochure printing is that it allows you to get creative with your visuals and text. The size of an A4 flyer is 297mm X 210mm. If you want to explain your products or services in detail, go for A4. A4 flyers can also be folded in half.   DL sheets make for easy-to-carry flyers This is a popular layout and DL size flyers can be inserted in envelopes. They are a great fit for the pocket and can be exhibited in trade shows in DL holders. The size is a third of that of A4 (210mm X...

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How SMEs can stand out with print marketing

Print advertising seems to have taken a hit in the recent few years. Due to greater reach and fluidity, online marketing campaigns are successfully benefitting big businesses. However, print is still the potent force when it comes to small and medium sized businesses. The only thing is; you have to get the materials printed from a reliable digital printing company if you want to unleash the true potential of print marketing. In fact, print marketing has a better response rate than email campaigns and paid search. As opposed to ads online, print ads have been found to be more trustworthy. To know how an SME can flourish with print marketing, continue reading. Go big with banners and outdoor advertising For an SME, banner advertising solves a number of purposes. If you use offset printing for getting your banners, you can save on costs by getting more copies printed. Another benefit of using banners and outdoor advertising is that it offers a greater recall value. Depending on your campaign, the size of your banner can be from A2 to 96 sheets. You can also choose PVC banners if you need flexible, durable and weather proof material. Use quality business cards The importance of having well-designed business cards can never be stressed enough. You always carry your business card with yourself and it represents not just you but your brand. Choose a reputed book printing company and get your business cards printed based on your branding, good quality paper and with your company’s characteristic design. Visiting cards make lead conversion easy because of their small and convenient size. Quality business cards help SMEs project a professional image. Don’t underestimate direct mail and postcards About eight out of 10 consumers find direct mail more convenient. In addition, it is more likely to make someone use the services of a new business. Postcards have proven to be the most effective form of direct mail. The reason is especially true for SMEs. Postcards are cost-effective and can be used for a variety of marketing objectives. They are also easy to track and can be personalised. You can also send leaflets and use them to announce offers, deals, and coupons. Posters and stickers help win more customers Stickers and posters, again, offer cost-effectiveness as the biggest advantage to small and medium sized businesses. Get 25mm stickers printed by a reliable book printing company because these offer versatile print advertisement. You can offer deals and promotional discounts and send them in a number of ways. SMEs should also make use of posters in A4 and even larger sizes to get their business noticed quickly. Use brochures and flyers to your advantage If you are running an insurance...

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