Smart ways to distribute your business cards

The onset of digital marketing and social media has challenged the classical business card. This necessitates the invention of smart ways of distribution of this marketing material. Ask your digital printing company for designs that achieve a greater reach. You can also go for multilingual printing and QR code based offers. One good way of having people ask for your business card is to establish a good rapport. Follow up by asking for their card so that they can reciprocate. Here are some smart ways to distribute your business cards.   Drop them around the city Singapore and Malaysia are busy, urban spaces. It would be a good idea to step out with enough cards and drop them all around the city throughout the day. When you leave your seat in the MRT, drop your card. Similarly, drop your card in the taxi whenever you travel in one. Drivers usually clean their cabs only at the end of the day. Another good place to drop your business card is between the venues, along with your tip.   Hand them out at trade shows and other events Have your employees visit trade shows and exhibitions. As they walk around, they will receive business cards from different booths. It is a great idea to give your business cards to them in return. Alternatively, you can even set up your own stall and bolster your leaflets and brochures with business cards as well. If you are getting business cards printed especially for a certain event, go for digital printing. This proves cost-effective.   Make personal connection with people At events or even out in the open, you can successfully hand over business cards to potential customers. However, this is best done after establishing a connection with them. After approaching someone, presenting your business card to them straight away may not be very effective. Instead, introduce yourself and ask them their reason for coming to the event. Try to remember a detail from your conversation and mention it in your follow-up mail.    Team up with complementary businesses Keep networking possibilities always open. Get in contact with companies complementing your business. While placing the order with your book printing services company, you can add their details to your card. In return, they can do the same for you. You can even pass around each other’s cards. Do carry cardholders along, to make it easy for the partner business to display them.   Put them in mail-outs and packages With digital printing, you can easily print different business cards for different occasions. For instance, you can have different cards for presentation folders, product packaging, and mail-outs. However, make sure that you send a business card with...

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Top 7 ways to promote your business

When it comes to promoting your business, print marketing can help you go a long way. Even in the age of online advertising, printed stationery often strikes a chord with your clients. This takes careful planning with your book printing company. You will also need to target your customer demographic and mould your marketing strategy accordingly. Read the top 7 ways to promote your business.   Leverage the impact of business cards The business card is as relevant and impactful as ever. Ask your digital printing company for thick luxury cards in gold lettering, which can help you impress potential clients. You can get crisp and sophisticated variants as well. Mention not only your contact number and email but your links to your social media profiles as well.   Attract customers with flyer deals Flyers are an integral part of your integrated marketing strategy. With digital printing services, you can print flyers and leaflets printed in different sizes at low costs. There isn’t scope for a lot of content, so you can focus on the call to action much more effectively. Encourage customers to make store visits by putting your flyer up on community boards. You can also give them away along with purchases.   Target particular clients with postcards Postcards can help you reach out to clients personally. Have a brief, printed message, followed by a straightforward call to action. If you are mailing a small number of postcards, you can even write brief messages addressed to individual clients. Sending postcards is a potent technique in direct marketing. Build a strong brand image with brochures Brochures should be designed carefully, in a way that they blend valuable content with subtle marketing. Contact your book printing company for designs on offer. Brochures can convince your clients about the dependability of your business practices. Make sure the brochure is professional looking. Do not skimp on high-quality graphics and hire a content specialist if needed.   Attend trade shows and exhibitions Trade shows and fates often witness heavy footfall. Capitalise on the high number of visitors there, and get a stall. Invite people over to your stall and hand out flyers and business cards. You can even partner with charity shows or gatherings and promote your business aggressively. Get different roll-up banners printed to direct visitors towards your stall and to set up outside as well.   Get creative with stickers Of late, stickers have been underestimated. Though the truth is that giant businesses have established brand association successfully with stickers. Stickers in vinyl make great gifts for loyal customers. Even otherwise, you can put them up on cars, bags and walls, and achieve greater distribution. With digital printing services, they...

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How and where to use stickers for marketing

If there is one print marketing piece that delivers wide publicity at very low costs, it is stickers. They are a versatile form of print stationery that almost every digital printing company provides. Well-designed stickers achieve greater distribution and retention than flyers. They can be used in standalone campaigns as well as a part of larger promotions. The key is to make them valuable and interesting. Read here how and where you can capitalise on the marketing potential of stickers.   Build a stronger brand image Businesses the world over use stickers to help not only employees but clients identify with the brand. They can be put up on their helmets, on laptop sleeves, vehicles and so on. Don’t use just plain logo stickers. Ask your brochure printing services company to clever images, witty one-liners or puns that can catch onlookers’ attention. Give away vinyl stickers to your employees and to customers in promotional drives. Decal stickers are easier to put up.   Use stickers to provide information Stickers are an interesting way to provide information as well. For instance, stickers can be put up on product packaging, informing the clients that your product is safe to use, or has been awarded. You can also have your printing company print larger stickers. These can be used to inform the buyer about the features and benefits of a product. The whole point behind this is that stickers catch the eye.   Use them creatively The best part about sticker marketing is that you can experiment. Flyers, business cards and brochures cannot tamper much in terms of design. However, you can have miniature stickers and poster style stickers. You can also have them cut out in the shape of your company’s logo. Announce new launches with star-shaped stickers. Or use footstep shaped stickers at markets and tradeshows to direct customers to your stall.   Encourage customers to make purchases Keep them coming back for more. Ask your printing company for “buy one, get one free” stickers for new launches. Use bold colours for your BOGO stickers. Another idea is to encourage more sales by introducing limited-time offers and discounts. You can also have coupon codes printed on them.   Use them for long-term Printing generic stickers for use over a long period is also a good idea. Ensure that these are high-quality stickers. Printing stickers for a long term is a cost-effective option as well. Since you will be printing a large number of stickers, offset printing will be cheaper.   Where to put up your stickers Hand out stickers to your employees to put up on their valued possessions. To make sure that this is done readily, ask the printing company...

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4 tips for effective brochure marketing

It is often seen that brochure printing takes up a lot more of your time and thought than your other marketing collateral. Yet, it is an integral part of your print marketing material. A good brochure can help you connect emotionally with your customers. Designing a good brochure requires going beyond conventional designs and standards. You also need to come across as a credible business and motivate readers to look inside. Here are some tips on effective brochure marketing.   Identify your target audience Determine your customer’s demographic. Ask your digital printing company for any past good templates. If your business sells products for children, it is necessary to keep the language simple. Avoid using heavy vocabulary. Incorporate images and colours as and when required. For content, follow the reader’s train of thought. Address their problems/requirements and offer solutions accordingly. It is a good idea to focus on a couple of your business goals. Brochures with multiple goals can be confusing and you have lower recall value.   Experiment to stand out Different sizes for brochures can be used to surprise the reader. Opt with different dimensions and ask your printing company for custom sizes. Depending upon what your business sells, you can go for triangular, octagonal and circular shapes. Invest a little more in different sizes and shapes for increased sales. Most businesses these days go with tri-fold brochure printing. However, in order to stand out from the crowd, you should avoid them altogether. Likewise, try getting a horizontal layout instead of a vertical one. If you are getting brochures printed in different styles, go for digital printing. It is a cost-effective solution for smaller orders.   Invest time and money on design Effective brochure printing is all about design and layout. If your design is not subtle and sophisticated, it will be hard to follow. Have elements like graphics, text and tables in a balanced proportion. The same goes for fonts and colours. Having too many fonts makes your brochure look unprofessional. It is hard to follow as well. The idea is to ensure readability. When choosing colours, stick to your corporate colour scheme. Having high-quality images help establish you as a market leader. Coordinate with your designer and printer to ensure quality in the final draft. Royalty-free graphics are easily available on the internet.   Make brochures informative and interactive No matter how successful your business or how good your products, avoid excessive marketing. Brochure printing has to do with providing information. This also makes them valuable and encourages customers to keep them. This can be in the form of tips on colour schemes, recipes, how-to information, and the like. Describe features of your products and conclude...

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5 ways to market your business with roll-up banners

Roll up banners should be a key part of any business’s outdoor marketing strategy. They are highly popular at trade shows and exhibitions. Being durable and reusable, they also make for a cost-effective solution. They offer portability, as you can simply roll them up and carry to another venue. There are more reasons why you should ask your digital printing company for roll up banners today. Before sending your roll-up banners for printing, there are a few things that you will have to consider. Read here about the ways to advertise better using roll up banners.   Think about the message You can discuss this with a reputable book printing company. When it comes to sales messages, mention the benefits and features clearly. It is a good idea to have the message written from the audience’s perspective. Do not pack your roll up banners with too much information. This can overburden the layout of your pull up banner and may overwhelm the reader. Any form of advertisement material has only a few seconds to capture the onlooker’s attention.   Create effective design for a better impact Ask your printing company to use or maintain the same colour scheme in all your marketing collateral, including roll up banners. Plan the visual impact carefully. Firstly, your banner should be designed in such a way that it can be seen easily from a distance. A roll up banner should be full of high-quality images, so that it can catch the eyes easily. Images must be from high resolution and not pixelated. This also helps show your commitment to professionalism. Use a sophisticated colour scheme that goes well with your corporate image.   Place the content right The most important part of the information should be placed at eye-level. This helps to catch attention of people walking past. Whether it is contact details, headlines or your sales message, place your content keeping in mind how people read. This is generally from left to right and from top to bottom. The font should be easy to read and the lettering should not look cluttered. A part of your roll up banner could get blocked by the counter. In that case, place your contact details accordingly. Your company’s logo should be placed towards the top or at least at the eye level. Ask the book printing company for a logo that uses high-resolution images.   Use them to your best advantage If you want to have a good number of banners printed, it is better to go for offset printing. This proves to be a cost-effective option. Print roll up banners in different sizes for marketing your business in trade shows. The smaller ones direct people to...

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