Tips for Planning Wedding Stationery

Your wedding stationery help you make the first impression right. Be it your Save the Date and wedding invitation, they give your guests a glimpse into your plans. They let your guests presume what to expect from the event. As with everything, your wedding stationery should be planned ahead. Contact an acclaimed printing company at least two months before the wedding date. Plan everything, including how many invites and save the dates to print, what should be the design and the wordings. If you need to print a lot, go for offset printing to save more. Here are some useful tips on how to plan your wedding stationery. 1. Choose your preferred style The design and style of your wedding invites should align the theme of your event. If you are planning a formal wedding, consider choosing a classic design for your stationery. On the other hand, less formal wedding events allow for more innovative wedding designs. For instance, you can use more colourful papers for the latter. Choose the texture and finish accordingly. 2, Send a save the date After you have finalized your guest list, start by sending a save a date to everyone in the list. This is a nice way to request your guests to keep the day free well in advance. However, a save the date is not an alternative to an invitation. You should send a wedding invitation separately after a few weeks. 3. Finalize how many invitations to print Typically, number of invitations to print would be lower than the number of guests. You will invite some guests as a family. One invitation card would be enough for one family. You do not need to print a separate invitation card for each person in the family. When finalizing the number of invitations to print, you should count the number of mailing addresses rather than counting the number of guests. 4. Send invites timely Just because you sent a save a date does not mean you can send an invite at the last minute. Ideally, your wedding invitation should reach your guest at least six weeks before the wedding date. This allows them enough time to plan. 5. Send RSVP Sending a reply card with your invitation is a norm. As mentioned, you should send your invitations well in advance. If some of your guests decide not to attend your event, they can use the reply card to send you a quick message. It is always a good idea to include your address and a stamp with the card, so that your guests to respond to your invitation without much hassle. 6. Consider printing options When choosing a digital printing company for printing your...

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Tips to Revamp Your Business Card

If you attend trade shows and business meetings frequently, you perhaps receive business cards from many different companies. How many of them struck a chord with you in the recent past? Perhaps, not even a single card or maximum one or two of them. Making the first impression right with your business card is difficult, but it is possible. If you think your existing card is not up to par, you are not alone. Many business owners know they have a dull, boring business card, but they choose to do nothing about it. Do not make the same mistake. Business cards as a marketing tool are more powerful than you think. The right ideas coupled with the right digital printing services can make your business card great again. Here are some useful tips. Make it attention grabbing Your business card should have an innovative design. The look and feel of it should be able to grab the onlooker’s attention right way. To make it stand out in the crowd, you should include something unique. It could be the colors, the theme, the logo, or the tagline. The idea is to hook the onlooker in the first instance. Maintain consistency One rule of thumb is to maintain consistency in the designs and messages across your marketing materials. This does not mean you should use the same design or colors in all your marketing materials, but the theme and the brand message should remain the same. Ask your book printing company to have a look at your brochures, flyers, banners, etc. This would help them design your business cards accordingly. Provide important information Many business owners cannot decide what to include or not include in a business card. Well, you should mention only important details, including your name, designation, specialty, and contact details. If you are a doctor, you should mention your specialism. Mentioning your specialty helps focus on your target audience, making the card look more relevant to them. For instance, heart patients are likely to respond to a business card mentioning ‘cardiologist’ than one mentioning ‘doctor’. Ensure legibility It is not only about what information you are presenting, but how you are presenting it. Readers should be able to read your card clearly. A lot depends on your choice of font styles and font sizes. Mix and match capital and small letters in such a way that the card looks great and legible. Use good quality paper Acclaimed printing services offer a range paper styles, weights, and finishes to choose from. You should opt for the best quality paper. Choosing thin, low quality papers would only jeopardize your brand reputation. If you want to save money on printing, consider...

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Tips for Creating Content for Your Leaflets

Leaflets are a cost-effective marketing tool. Whether you are launching a new product, planning to offer a seasonal discount, opening a new store, or organizing a local event, leaflet marketing allows you to spread the message in your locality, without having to spend a fortune on print marketing. You’ll easily find a digital printing company that offers leaflet and brochure printing services at an affordable price. However, just printing a leaflet is not enough. Without an effective copy, your leaflets are of no use. Creating content for your leaflets could be more challenging than you thought. Follow the below tips to create killer content for your leaflets. Start with an attention-grabbing headline If your headline fails to spark interests in the reader, they will not read the rest. Keep the headline short but make it catchy. Place the most important information on top of your leaflet. For instance, if you are offering a hefty discount, your headline should use the information to grab attention of your potential readers. Talk about the key benefits of your service or product. You can also throw with a question and leave the reader inquisitive, so that they will continue reading the rest. Show proof of your credibility Just claiming that you offer the best product or service is not enough. You should substantiate your claims with valid facts, certifications, and accolades. If you earned any certificate for good performance, talk about it in your leaflet. You do not have to provide details. Just mentioning your achievements would suffice. Another good idea would be to include feedback and testimonials. Resolve queries of your potential customers First things first, identify your target audience. Once you know whom you are targeting, it would be easier for you to presume what they may want to know about your company from the leaflet. Usually, you need to answer to the following basic questions of your potential customers; Is this product right for me? Is the brand credible? Why should I choose this over others? If your leaflet resolves those queries of your customers, it is likely to work for your business. Focus on what your customers want to know One common mistake that many business owners make is that they include details about their company and products, without thinking about what the target readers want to know. Understand that the focus should be on your target audience, what they want to know, how to convince them to buy from you. Talking a lot about your business would not help, unless your customers ready to listen. Do not confuse them with information overload One rule of thumb says, you should not provide multiple contact details in your leaflet. One active...

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Top 7 benefits of using printed stickers for marketing

A popular dog nutrition brand once placed dog barge style stickers near shops and on sidewalks. Treated with the food’s essence, the stickers attracted the dogs and compelled owners to buy it for their dogs. Such is the power of sticker marketing. They provide affordable and yet irresistible promotion. They can put up on car bumpers, backpacks and just about any place, as long as you have due permission. Get in touch with a good digital printing company today. Here are the top 7 benefits of using printed stickers for marketing.   Alternative social media Some years ago, stickers were used for liking, pinning, posting, tagging and other social media actions. Consumers are increasingly moving to social media because of reduced product reliability. Stickers can give your stickers just the credibility that consumers seek while making purchases. Get the printing company to design them well to generate effective low-cost exposure.   They reach far and wide Apart from generating fairly high word-of-mouth publicity, stickers help you go beyond your area, in every sense. For instance, you can emblazon them with cultural icons and ask tourists to put them on their backpacks. Ask your printing company for high-quality graphics and a design that lends value to the sticker. When put up on car windshields and bumpers, they go beyond your immediate geographical area.   Scope for creativity Die-cut stickers are a rage because of the options they allow you to explore. Using offset printing services, you can print a large number of footstep-style stickers leading to your stall/store in markets. Stickers offer visual publicity of a kind that flyers and banners cannot. Electrostatic stickers put up on car windows to give the impression of actual objects related to your business.   Complement additional marketing collateral If you regularly use brochure printing services, you can make it doubly effective by investing a little more on stickers. They can be used to divert the client’s attention on a special feature of your product. If there are warnings the client should be made aware of, it can also be done using stickers on flyers and packaging.   Offer, discounts and promotions Companies often make product launches using stickers. They do this by giving away special stickers for phones, windshields and laptops. You can also introduce offers by putting up stickers on packaging. These can have QR codes that direct the customer to your online store. Limited time offers are a good way to increase sales. Stickers can also be designed like discount vouchers.   Cost-effective option This is probably one of the best parts about adding stickers to your existing print marketing materials. With offset printing services, bulk orders come cheap. Moreover, if...

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How to create your brand message

The biggest quality of a successful brand message is that it sticks in the minds of the customers. It is this way that major international brands have been able to forge an indelible identity for themselves. You, too, need to have a solid brand message idea before getting digital printing services for your marketing collateral. The right design for your printed material can be created from the right brand message. If you’re wondering as to how to create your brand message, read on.   Think about the customer Efficient business strategies require getting into the mind of the customer. Instead of trying to figure out yourself, conduct interviews, surveys, address grievances/queries and social media. Customers pay attention to brands that talk about their problems. Touch upon the customers’ pain points as much as possible. For instance, digital printing services are cheaper for smaller orders.   Get inputs from your team This has to deal with the insiders’ perspective. Brand promises that are true to themselves are more effective in the long run. Consult employees and sales representatives on what really resonates in the sales process. Figure out a concrete vision statement. Digital printing gives you the flexibility to test multiple designs.   The marketplace perspective You’re clearly aiming to be the best among your business rivals. Everything, from the printing services you use, to your unique value proposition, should be top-notch. Read the marketing material of your competitors. Brainstorm with different teams and arrive at a unique value proposition that is unique to your services.   Formulate a good brand promise Now that you’ve invested time and effort in the above three, work on an attention-grabbing headline. It should be customer-centric and yet indicative of your vision for the brand.   Positioning statement Most businesses use a uniform template to arrive at their positioning statement. It goes something like: For (the target) who are (their segment), (the brand) offers the (category) with (distinction) because of (the proof). Where target is your intended buyership, segment is their specific demographic, brand is your business, and category is your product. The distinction is what sets you apart. The proof is how you hold your claim to be right.   Tone of voice Most experts agree that the tone of voice should be, above all, human. It needs good copywriting because the tone should not intimidate the buyer. Depending on your business, it could be either playful and witty, or straightforward and conservative. Conduct exercises for tone development and figure out a brand personality.   The power of key terms Every successful brand has a bunch of keywords dispersed throughout their printing material. You should look to make them your ‘own’ and strategically...

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