Top Tips for Designing and Printing Booklets

Despite the rampant presence of online marketing, booklets have succeeded in standing the test of time as a proven tool for a successful print ad campaign. A well designed handy booklet is one of the best tools for spreading the word across the market. However, readying that perfect booklet campaign can prove to be cost intensive. Therefore, it is extremely important to plan the design and distribution model of your booklet impeccably for extracting maximum from the campaign. It should begin by choosing the best printing services for the job. Once you have found the best among book printing services you can afford, here are a few more tips to adhere to. Keep it simple How well you design your booklet defines your uniqueness. Design decisions that lend that touch of novelty to your ad print are truly appreciated.  However, amidst the entire clamor for attention, remember to keep it simple always. When it comes to content, layout and typeface, it is equally important to keep them as simple as possible. Consider doing away with crammed text, busy or confusing layouts, hard-to-read typefaces and so on. These will only end up confusing your potential customers. Remember, it is simplicity that will keep the audience interested and focused. Know the printing process first Before you plan your design, it is advisable to ask your printing services specialist to explain the printing process. Printing presses are not able to print from the paper edge. What they do is print oversized copies and then cut to the specified shape desired by you. Therefore, it would be important for you to demarcate the critical print area or the safe design area. You need to keep a substantial margin of about 1/8 inches for the bleed and an additional margin of another 1/8inches before placing critical text. This will ensure that important matter is not sliced off during the final cutting process. Concentrate on the cover Remember, your booklet will be competing with several others for attention. And the first brush it will have with its readers will be through the cover. The cover largely decides which booklet will be picked up first. Therefore, it needs to be designed impeccably. Make sure you put your best foot forward when finalizing the choices for your book cover. When designing the booklet, often times we pay more attention to the designing and aesthetics and tend to forget what we had started out to convey. Always keep your USP in mind. That is what will take you through. Your content should be woven around your unique offering. Readers should be able to identify the value element from your offering and find the need for the same. Thankfully,...

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Top Tips for Catalog Printing

Catalogs can help generate a huge volume of sales. When they are suitably designed, eye catching and self-explanatory, they can work wonders even for small businesses. However, for best results, you should make your catalog stand out in the competition. As a means to that end, your first step should be to choose the right digital printing services for catalog printing. Here are some more tips to follow for getting your catalog design right. Choose the right printing company With so many printing companies out there, finding the best for your job could prove to be a daunting task. You need to zero in on a reputable and reliable firm. Always look for a printing firm with an experience in brochure printing and catalog printing. Expertise should be sought in offset printing as well. It is also equally important to ascertain whether the firm understands your business. Checking on these aspects will ensure that the catalog printing will be executed with utmost professionalism. Visualize the end product before you start designing Asking yourself a few vital questions is important. Who are your customers? How can you pull them successfully? What should be the size of your catalog? Is your brand associated with a specific set of colors? Having specific answers to these questions will help in making the right choices. Identify your requirements and priorities Some self preparation before your first get your catalog printed is always good. Decide on the number of pages you want to have in your catalog, the size, paper type, color choices and most importantly finalize on the content. Remember, the information you are providing through your catalog should be 100% correct. So make sure you have created accurate content and that the customer has been provided with every bit of information he or she needs. Having some idea of the colors you wish to use and the paper types also helps. The cover is extremely important Designing the catalog cover well is crucial. The cover would be the first exposure to the customer and it should be attractive enough to compel them for picking it up. Bold and smart colors would be ideal to attract attention. Consider laminating the cover or adding a foil covering and even embossing for that special touch. Spare a thought for the type of binding The nature of binding you choose would be a huge matter of preference. It will of course depend on the number of pages in the catalog. You can use saddle stitching if your catalog is of 100 pages or thereabouts. If your catalog is larger and your offerings premium choose perfect binding which will involve gluing the catalog cover onto the backbone. Essentially, layouts...

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Reasons Your Company Needs to Publish a Print Magazine

As businesses and non-profit organizations expand their online presences, print marketing continues to suffer. However, despite the explosion of social media and online communities, your business could have potential customers elsewhere, too. Moreover, with decreasing attention spans, the internet is no longer a credible place to engage with your community. Look up a good digital printing company and have your own company magazine printed and published. Businesses that invest in print also have a better chance at developing credibility faster. Here are some reasons why your company should publish a print magazine. It helps attract attention In an age where businesses inundate mailboxes with newsletters and magazines, launching a print magazine can make you stand out. Surveys have also revealed that print advertising receives quality attention. Compared to an online magazine, a print magazine is harder to give up as well. With high-quality graphics, thanks to digital printing, you will be able to impress prospective customers more. It has no costs for audience-development Publishers have to spend a lot of time and money to win over subscribers to send their magazines to. It also happens that publishers have to spend definite amounts of money for auditing purposes. Considering one dollar is spent on a distribution of 100,000 readers, $100,000 is spent for audience development alone. However, with print magazines, you don’t have to worry about this cost, as you can simply use a mailing list. Old is new Print magazines are making a comeback, as the consumption of all forms of print media increases. The social media bubble is bursting across the world, and audiences are diverting themselves to older forms of media. Time spent on social media apps in the first quarter of 2016 declined comprehensively from the first quarter of 2015. For a better call to action This is probably the most important reason why you need to publish a print magazine. Smartly designed magazines tend to have a certain weight, something that print magazines don’t have. The very act of publishing a magazine makes your organization seem serious about its mission. Moreover, individual fundraising is still being driven by the print medium. It is backed by science Neuroscience research shows that print magazines might be able to achieve better connections with our brains. Physical media requires less cognitive effort than digital media, at processing information. To add, unaided brand recall is significantly higher with print than digital. The same research shows that the unique benefits of print marketing can be leveraged by following a multi-channel approach. Get your company magazine designed and printed from your printing company today, in addition to your existing marketing collateral. It is cheap Cheap magazine printing does not have to mean...

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Tips for Choosing the Right Fonts for Corporate Brochures

Be it attracting attention at a public event, or providing information about one’s business, corporate brochures can do it all. Brochures are versatile marketing material, and a number of rules apply to effectively designing it. Selecting the right font ensures maximum readability and visual appeal. Choosing the right digital printing company for brochure printing is also important. Read on for tips on choosing the right fonts for corporate brochures. Select legible types Choosing a certain font/typeface that you routinely use in a word processing program is not advisable. The primary requirement of a suitable font is readability, but it should also mirror the tone of the information being put across. Some legible fonts that you could use are: Century Expanded Century Schoolbook Georgia Palatino Times New Roman is a commonly used type, but is not suitable for desktop publishing projects. This is because when emboldened or italicized, it loses legibility. If you are unsure about what fonts to use, consult your book printing company on the matter. Consider font families It is common in brochure printing to decide on a family of fonts for different elements of the brochure, namely, body text, captions, headlines, etc. Members of a font family are differently executed variations in type. The Helvetica family, for instance, includes: Helvetica Helvetica Bold Helvetica Oblique Helvetica Bold Oblique Standard guidelines to follow Referring to some good practices will help you with successful brochure printing. For body text The right size for body text is 12 pt. Makes sure that a line of body text is always longer than twice the font size. This will measured in picas, where 1 pica is equal to roughly 1/6 of an inch. Proper line spacing is a compulsory rule in book printing, and this should be around 120-130% of the font size. For headline text Generally, headline text should be set in 14 pt type in corporate brochures. It should not be too large since that could give the undesirable impression of filling up space. Lastly, remember not to exceed 10 words for headlines. For caption text The caption text is the most read part of a brochure after the cover text, and must be highly readable. Generally, captions would need a different typeface from the rest of the brochure. One good practice is to italicize them and hence vary their weight, instead of making them smaller. What to avoid Avoid writing large bodies of text inside. Instead, use graphical elements like bullets to break the text up. Some other brochure printing don’ts to remember are: Don’t use more than 3 fonts in a brochure. Don’t use condensed serif typefaces or the text could look mashed together and illegible. Don’t fall for...

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How to Boost your Brand with Printed Stickers

Stickers have been used as marketing tools since times immemorial. However, they have often remained grossly underused. Some companies feel that stickers could be reckoned as cheap marketing tools and may in turn dilute or devaluate the brand image. However, this is not always the case. High Quality stickers can be excellent brand building tools. Renowned digital printing services provide custom printed stickers and labels that are affordable yet eye catching. Be it label announcements or package identifications, printed stickers work wonders. Here are some more ways in which stickers boost brand image. The Versatility Works Wonders Stickers come in varied shapes and sizes and can be clubbed with a range of other marketing tools for brand promotion. This multiple use factor works as a huge benefit. You can use stickers on anything ranging from windows to vehicles, printed brochures, leaflets and much more. You can consider getting in touch with brochure printing services that specialize in creating a repertoire of printed marketing material. A range of interesting variations will be laid out before you to choose from. Confluence of Creative Juices Will Build a Robust Brand If you are planning to make a bold statement, stickers are ideal for allowing your creative juices to flow. Using one of these printed stickers for communicating a unique message will make it stand out. If you are planning to combine them with a brochure, inserting them inside is a great idea. However, whenever you get creative with flyers and stickers, it is essential to keep the brand in mind. Also think about colors and fonts. Incorporating a Call to Action Works Stickers work just fine when you use a call to action on them. You can print a promotional code or a voucher code on your sticker and then place it in a flyer. Ask your printing service specialist for placement ideas that work. Once the flyers have been distributed in the market, track the response. You can even use these flyers for offering special seasonal discounts on purchase and also for providing additional information about product innovation. For instance, if you have come up with a “sugar free” variant of your regular snack, you can just consider creating a sticker with a tagline like this, “name of the brand” is now sugar free! Enjoy Guiltless Pleasures!” Adding Value to Existing Offerings Adding a sticker to an existing marketing drive could be well suited for showcasing deals and offers. Instead of spending an excessive amount in replacing the existing print, you can use stickers for advertising special deals or stock changes. Stickers work wonders for attracting fresh customers. Also, stickers come in handy, when there is an unexpected change in your product...

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