How to Create a Printed Book from Your ebook

Writing the ebook version of a book is hard, but creating a print version of an ebook is harder. You need an actual, professional-looking, appealing copy that will be priced at three times the ebook version. Even though digital printing allows you faster turnaround and design flexibility, the printed version can be very different from the digital version. Here is how to create a printed book from your ebook. Proofread The word count doesn’t matter when your book is in the digital format. However, every extra word in the printed version can contribute to extra pages and increased costs. In fact, revise your text at least twice to rid it of any unnecessary content. This is necessary also to ensure there are no spelling or grammatical errors. Get the right page size This is actually the first thing to think about when you convert an ebook to a hard copy. Make sure your printing services provider offers standard sizes like 5 X 8 inches. Bigger pages give you the luxury of charging less for the book and yet making profits. Spend time with the design and layout Consistency in fonts, heading sizes, colors, and other design elements is highly important. Inconsistencies are easy to miss in an ebook, but differences in font size or consistency are evident in a printed version. The same goes for punctuation and formatting options like italicization and emboldening. Pick a font that offers curled serifs. Look up covers online The best thing would be to ask your book printing company to come up with design options for the cover. However, if you still want to do it yourself, you can access online cover creating applications. You can use your own photos, text, or illustrations as well. These platforms do offer templates, but for your book to really stand out, you will have to get it professionally designed. Ensure color replication Colors on the screen look very different from colors printed on paper. Your home printer most likely uses a CMYK scheme, even though graphic designers work with RGB. Print a test image and compare it to the color on the screen. Monitor calibration can also help ensure proper color replication. Look at more pixels EBook PDFs should be saved at a resolution of 300 DPI. Lower resolutions can be worked with in the digital space, but when it comes to book printing, adding extra pixels is recommended. This is even more crucial for books that have illustrations and photographs. Ebook files should be saved with the highest possible resolution. Consider your paper options At the printing stage, the first question that comes to one’s mind is the paper that is to be used. You...

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Types of Brochure Folds

Are you aware of the different brochure folds you can choose from? Although the digital printing company you hire will certainly help you with your choice, it is always a good idea to gather some basic knowledge about the same. Start by asking yourself a few questions like how you would ideally wish to use the brochure, the content you want to accommodate and the type of reader you wish to impress. Once you decide on your objectives, here are some of the top fold types to choose from. The quintessential single halves fold This is possibly the most standardized form of brochure folding. The sheet is simply folded into two halves from the middle. So we have two panels in the front side and two panels in the back side. If you are looking for a basic form, this one is your best choice. As your brochure printing company will advice, this type of folding is appropriate for brochures that have large prints and elaborate designs. The tri-fold This one is a common fold that is used widely for brochures and mailings. It looks much like a letter which is hand folded for inserting envelopes. Basically, the sheet of paper used for creating the brochure is folded twice. The right panel towards the inside folds in the left direction and the left panel of the inside folds towards the top right, giving the shape of a cover page. The double parallel fold for your brochure You can achieve this fold by folding the brochure sheet twice in half, both in the same direction, thus resulting in eight panels, of which 2 are in the front and 2 are towards the back. The panels in the backside are required to be slightly smaller than the ones on the outer panels for folding properly within the two panels on the outer. Barrel Fold The sheet is folded towards the inside, several times like you are rolling the paper with the folds. The outer panels on both sides should be the largest and the successive panels starting with the third should be about 1/16 inches smaller than the preceding panel, for folding properly. The piece is folded inward multiple times as if you are “rolling up” the paper with folds. The outside two panels must be the largest, and each successive panel beginning with the 3rd must be about 1/16″ smaller than the previous panel to fold properly. The map fold All of us are familiar with a road map and therefore this fold should be familiar to us all. Here a sheet is folded many types for creating a piece of media that is compact and expands into a large document....

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Why Print Marketing still Matters

Print marketing is more relevant than ever, as more and more customers choose to unplug from digital media and consume printed information. An article called ‘Is Google Making Us Stupid,’ published in 2008 in The Atlantic, reveals how online information stays in the memory for much shorter periods. Compared to online ads and newsletters, brochure printing can achieve better results. Reading printed ads is a multi-sensory experience, and hence makes the product more desirable. Here is why print marketing still matters. It can grab attention So far, not many businesses have realized the potential of print marketing. This puts you at an advantage compared to your rivals, who are still banking on email marketing to generate attention. Diverting some of your online marketing budget for door-to-door flyers can help you stand out among the rest. Magazines that have stopped print operations have left a visible gap in the print marketing domain, and you can exploit it. It helps you reach out to niche audiences Some parts of your customer base don’t access the internet as often. By not investing in print marketing, your business can lose these customers. Moreover, unlike digital media, printed magazines and newspapers tend to have loyal subscribers. This can also help you reinforce over longer periods of time. Look for publications that cater to a specific market and place your ad strategically. It is affordable You might think that unlike online marketing, print marketing includes the cost of printing and material and therefore must be expensive. This is not true, as advancement in printing technology has reduced costs. For instance, costs can be significantly reduced when printing in bulk with offset printing services. For its cost, print also provides greater value, and is profitable in the long term. Greater credibility It is natural for customers to be influenced more by printed content. Internet content is often editable and less credible. On the other hand, prestigious businesses have been using print marketing much before digital marketing was devised. Materials like banners, brochures, and presentation folders lend certain credibility to your business. Hire a digital printing company that can offer several design options for your print marketing collateral. It receives greater focus Content on the internet often makes for shallow reading, and doesn’t enjoy the retention rate that printed content does. Attention spans are decreasing, and with the added distraction of continuous advertisements, applications, and notifications, customers do not remember online ads very well. Print marketing benefits from its tangibility and the persuasive weight of the printed word. Getting stickers and valuable marketing keepsakes printed is a great way to your customers to keep the printed materials in their homes. Print ads are more informative Ads on the...

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