The Age Of Digital Printing And Offset Printing

Since its conception in the 1900s, digital printing has revolutionised the communication system by changing the way businesses develop printing materials. Before the development of digital printing, the printing process was quite slow, time-consuming and expensive. The convergence of the old printing service with computers bridged the capacity for businesses to print multi-colored short-run content. The difference between Digital printing vs. Offset printing In analogue printing, copies of the original image developed from carriers such as printing plates are transferred onto the printing material. However, digital printing involves transferring an image or document from a digital device such as a phone or computer to a printing medium or substrate by using a device that can receive graphic output. A good example of analogue printing is offset printing, which uses plates mainly made from aluminium to transfer images or text onto a sheet made of rubber. This sheet then copies the images or text onto paper thus the ink is not dispensed directly onto the printing paper. Offset printing is mostly used in the production of large quantities of materials such as newspapers and magazines where all content is similar in design. Digital printing vs. Offset Printing Although both printing methods are undoubtedly different, they are equally important depending on the type of work being carried out. Offset printing minimises the cost of production when the quantity being printed increases. It also allows one to control the ink and minimise print waste that results from inadequate contrasts. Additionally, offset printing can be carried out on a variety of printing surfaces such as clothes, plastic, and metal. One of the greatest strengths of digital printing lies in its customization ability. A business that often deals with segmented audiences is, therefore, able to tailor the printing materials to a specific target group. It allows flexibility in that both professionals and amateur users are able to print low-cost personalised materials in a quick and easier way than its offset predecessor. Work is typically done faster as it eliminates the pre-print stages that are involved in the preparation of printing equipment seen in offset printing. Digital printing also makes it possible for amateurs to be able to learn how the printing works through the use of self-service computerised applications. Digital printing allows content to be proofread before it is printed and also has the capacity to change, modify or perfect a particular design. Since digital data is easily stored and retrieved, it makes it possible for users to update their designs or have different variances in their print. When it boils down to high-quality images, digital printing surpasses all other printing methods. Images created through digital printing are often vibrant in colour, flawless with...

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5 Tips For Printing The Best Brochures

When developed right, brochures can be an integral tool for business advertising. Brochures can be a means for businesses to introduce new products and services to their loyal and potential clients. Informational brochures provide their consumers with a more in-depth look at a company and its policies. Whether the target focus is business to client or business to business, a critical element in brochure printing is that it should contain the right information for the target audience. Here are some tips helpful for creating the right brochures. A picture is worth a thousand words Using high-quality images in the layout will help craft a professional look for the brochure. When sourcing for quality images, one can browse through websites that offer low cost, high-resolution images that are no less than 350 dots per inch (dpi). If a higher budget is allocated for a higher quality brochure printing, professional photographs can be used to enhance originality and uniqueness. Choosing the right print size Among the most common mistakes designers make is selecting the wrong size for the brochure. It is important to select a layout that matches the size of information to be printed out. Most customers often return printed brochures because they lack the right output size. The design layout should always match the printing layout. For example, a designer should not create a brochure using a letter layout and print the design onto an A4 paper. The resolution quality of the print may be affected when some printers try to fix the mistake by stretching the design on the chosen printing material. Define the target audience and the information to be conveyed. Before printing the final layout, discover what gap the product or service being advertised fills in the consumer’s life. This will better direct the designer on the message that the business intends to put across. Avoid the temptation of putting too much information by using brief and precise sentences combined with quality images and catchy words. This will allow the consumer to have an easier time reading through and digesting the information. Take advantage of the print bleed Although brochures are normally printed together in sheets which are later sliced to single units, the printing blade is not always precise when dealing with large volume units. Expanding the brochure’s design slightly beyond the page borders set will ensure that the ink coverage from end to end is not affected by the brochure printing blade. This is mostly done when dealing with photographs, patterns or colours that extend to the far edge of the brochure design. Choose the right paper Depending on the printing budget, one can use a heavier printing paper and varnish for a more...

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Why Full Color Printing Is Important

The use of colour in printing is one of the most critical advantages in a designer or advertiser’s arsenal. The ability to correctly replicate colours onto printing materials is important in the overall printing process. For a deeper understanding of the importance of colour, one must look at some of the aspects of what colour really is. Colour is a product of the human mind and by extent, human perception. People can see colour simply because the brain translates distinct light wavelength and frequencies differently. Colour can only be seen when a light is reflected on the eyes. By definition, colour is explained as the quality of an object once it is reflected by light. Measurement of a colour is usually determined by the hue, saturation and how bright the reflection of light is. This is why black by definition, is that which lacks hue, brightness and is incapable of reflecting light, only absorbing it. To take away light means to take away colour. Here are a few reasons why colour in printing is important. Enhances retention and recall Consumers often associate a certain colour or combination of colours with a particular memory. Using colours not only makes segmentation and clarification of content simpler, but it also enhances retention. One of the greatest advantages of digital printing in colour is that colour prints are more memorable to the audience than monotonous prints. This comes in handy when one is marketing or advertising a business and its products or services. Whether for brand awareness or product promotion, colour prints are known to have a wider and better impact than monochrome prints. Segmentation and Demarcation Without even realising it, the human mind has the ability to use colour to segment and clarify things. When printing, using colour in strategic locations in the design layout can go a long way in cementing high-performance levels of a marketing campaign effort. In fact, a commonly used tactic in marketing efforts is printing call-to-actions in bold and vibrant colours to motivate consumers to take action. For example, if the consumer would like more information regarding a business, it is in the company’s best interest to ensure easy availability and accessibility of the information sought. Using colour in the printing material can assist in this. Communication and Persuasion Colour is a form of non-verbal communication. Countless research studies carried out over the previous years have enabled advertisers and graphic designers to have a general guide to the meaning of colours. Colours are reflected in a consumer’s motivation and preferences. It is therefore important to select the most suitable colours for printing. The type of colours chosen for both the design and artwork may influence a consumer’s...

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Digital Printing – How It Can Still Benefit Brands Today

Regardless of whether you are printing a small brochure or an informative leaflet, the benefits that printing services can bring to your brand cannot be understated. Through digital printing and brochure printing services, you can easily build up your brand’s awareness and thus boost sales. Using methods such as outdoor advertising is especially effective in this regard. Digital printing remains one of the most effective methods of raising awareness and generating revenue for brands, big and small alike. This is why many brands still invest highly in printed media today, despite the shift into the online platforms of marketing. Here are some of the key benefits that brands attain by using digital printing as a means of advertising. Printed Media As Compared to Alternatives One of the main questions that you might be asking yourself is why should brands invest in printed media when social media boasts such large views and a larger customer base? The fact is that while social media is effective for advertising, you are losing out on targeting a huge fraction of potential consumers by not investing in printed media. Furthermore, social media tends to be cluttered with multiple advertisements atop of messages, chat boxes and other distractions. In such conditions, it is harder for the viewer to pay attention to the advertisement. Printed media on the other hand, when done correctly, can be truly thought-provoking and can interest a person to view your product more clearly. The older generation is also more likely to be influenced by printed media as opposed to social media. Thus, if a brand’s primary target audience is the older generation instead of the younger generation, it would make more sense for them to opt for printed media rather than social media. Simple Yet Highly Effective Digital printing is no rocket science. It is a tried and tested method that is known for being simple and widely successful. Printing leaflets, brochures, posters, or any other printed media for advertisement purposes, can significantly improve your customer base. Allowing someone to hold and read the brochure or leaflet that you provide allows consumers to have something to refer to as well. Regardless of what your business is, digital printing remains as an effective tool. Improves Credibility By investing in printed media, you can boost how consumers view your credibility; constantly seeing your company’s logo and the type of work that you do will build the presence of your brand in the market as well. To enhance your reputation and increase brand awareness, it is vital that you invest in high-quality digital printing services for your business to...

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Tips To Make Your Business Cards Impressive

Business cards have been around for a while now and are used in common day-to-day activities throughout the world. One thing which has been constant throughout the years is the fact that there are different perspectives towards the designing of a business card. To produce a suitable design, you have to consider the nature of your business and the personality that you wish to be represented by your card. Other elements that impact the design of the cards are cultural differences, language differences as well as differences in the markets and industries as they often have their prevailing trend. What Does Your Card Communicate? It is important to look into how your card can communicate your message. Your card is like a medium through which the recipients can understand more about you and get some information about you and your work. A graphic digital print that perfectly blends the information required makes the perfect visiting card. Many times, people assume business cards to serve only as a contact card, detailing a phone number, emails and address. However, this is not the case. The content that the card will carry primarily depends on your line of work; for many e-businesses and media related industries, mentioning their web pages and online contact mediums are often far more important than a landline or fax number. On the other hand, a fax number will be more important to mention for businesses which still rely on older technologies today. Keeping The Recipient in Mind Business cards are designed with several purposes in mind depending on the owner and recipient. Businesses such as clothing and food retailers often choose to offer some discounts to new customers when they begin operations. It is not uncommon to see sales on stores for the first few days when they open. For this reason, many retailers design a card which also has a digital code or discount coupon on the back, so that consumers can keep the card for contact purposes and can also avail a discount if they choose to visit within the next few days. On the other hand, if you are designing a card to hand out to your suppliers or other affiliated business that you work with, you may want to put something else in place of the discount card on the back. Modern Business Card Styles Although the standard business card size is 3.5 inches x 2 inches, it is not necessary to stick to that. You can have a card larger or smaller than these dimensions. Furthermore, digital printing also allows you to print it in different shapes. With the latest digital printing technology, there are many other styling variations that you can...

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