Five Alternative Uses of a Brochure You Did Not Know About

Brochures have for a long time been used for advertising and marketing purposes because they are portable and capable of accommodating a lot of company information. The low cost of brochure printing services makes it a favorite among most businesses. Compared to other types of print marketing such as newspaper and magazine advertisements, brochures are cost efficient. Companies across all sectors use them, so it is important to think outside the box if you want yours to stand out. It takes more than color, graphics or paper quality to make brochures leave a lasting impression on readers. A uniquely designed brochure has the power to stand out in an increasingly digital world. Instead of creating the usual standard format that everyone is accustomed to, try something different. Put a little more time in the thought and planning process to come up with something people never thought was possible. To help you create a piece that will do your company justice, below are the five alternative ways you can use your brochures for. Brochure as an invitation card Brochures are an excellent alternative to the usual cards people see every day. The next time you are holding a corporate event or a personal party, design a brochure with a creative use of graphics and color to bring your party invitation to life. The folding style will entirely depend on how you want them; there are no rules here. Brochures as restaurant menus Restaurants, like any other businesses, need proper branding techniques. Surprise your customers with beautiful brochures that feature not only the dishes you serve but also the ingredients of various cuisine, promotions, and offers. Use quality images and unique designs that will trigger the appetite of the customers. Incorporate your restaurant colors and the distinctive interior design features of your restaurant. Brochure as a map Brochures are the only printed materials that are large enough to accommodate map details. They are created in a way that one can fold them without distorting important features of the map. The Accordion Fold is the most commonly used fold for this type of printing as it enables one to print large graphics and accommodates a lot of information. Brochure as an Origami When customers are done reading your brochures, you would want them to keep them instead of tossing them into the bin. Creating your brochure in the form of a beautiful origami is an exciting way to connect with your readers. Use a simple folding technique to ensure the content will still be readable when one is through with the folding. Brochure as a calendar Create fold out calendars in the form of brochures that can be placed on a table...

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Why Print Marketing is Still Relevant in the Digital World

Over the last few years, digital media has changed the way businesses reach out to existing and prospective customers. More and more companies are shifting from traditional media advertising to online platforms. There is no denying that digital platforms have opened us up to endless possibilities in the dynamics of marketing. Facebook, Twitter, Instagram and all other online platforms have changed the way companies introduce their products to the market. However, print marketing is still a powerful tool to do just that and it is an excellent advertising platform. Like digital media, proper utilization of print media can get information out to the masses in an efficient manner. When you hear of print media, images of newspaper classifieds and magazine cut outs might immediately come to mind. What most people may not understand is that print marketing is versatile and entails more than just a classified ad in a newspaper. It continues to grow and evolve alongside the rise of new technology. If you thought print media was outdated, think again. Here’s why. The power of personalization If you are looking to inject an extra personal touch into your marketing techniques, try personalized print media. A well-designed post card that is personalized and visually appealing is by far more efficient than an e-greeting card because recipients know that it takes more effort to customize print than digital media. Print is versatile Print media is extensive. It goes beyond brochures, business cards, and magazines. Businesses can still increase awareness through branded promotional cups, T-shirts, pens, key holders and much more. There is no doubt that people will remember your company’s name if it is the first thing they see every morning on their coffee cups or jogging T-shirt. Print is tangible It is easier to hand someone you just met at a conference your company brochure, as opposed to referring them to your website. People are more likely to look through the booklet at hand as it is tangible than search your online pages later on. The internet is too flooded Countless companies are competing for their audience’s attention day and night through the web, which is overwhelming. Hence, print marketing has now become a perfect way to stand out from the crowd. QR Codes Thanks to Quick Response (QR) codes and Near Field Communication(NFC) technology, it is now possible for your print media to directly connect customers to your website. A QR code is an image on the brochure, which can be scanned by a cell phone, thereby linking the person directly to your company’s website. Durability Websites may crash overnight, and online accounts may be hacked into, resulting in data loss. However, information contained in brochures, magazines, and...

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Promoting Your Business Offline; All You Need To Know

As more companies are moving to the digital space to increase their brand visibility, offline marketing is slowly losing traction. One of the biggest misconceptions is that you need to rely solely on your online profile to get your name out there. What most companies do not seem to understand is that offline promotion still has the capability to capture the attention of their target audience. Businesses can integrate offline marketing strategies with digital activities to achieve even greater results. Increasing traffic to websites and acquiring a million followers on your social media pages is a significant achievement for most businesses. However, nothing beats having a presence in the real world. People still need validation that you are not a virtual company existing in space. Offline marketing, if well executed, can be an efficient way to have direct and a more personal touch with your existing and potential customers. We will explore a few offline marketing ideas that are effective and cost efficient. Posters Place posters and banners in areas where you believe your target audience will be in a position to spot. They work exceptionally well in places that attract huge crowds such as train stations and bus stops. Take the time to analyse the demographics of your customers, to achieve efficiency. Business Cards  Business cards are a must have for every business owner, as they show professionalism. Print out well-designed business cards and be sure to distribute them during conferences, trade shows, and company events. Add your website address, and social media account names as a way of driving traffic to your online pages. Targeted print publications It is worth investing in print materials such as magazine and newspaper advertisements, post cards, catalogs and brochure printing services to promote your business. Hire a company that provides offset printing services to produce high-quality catalogs and brochures. A good way to make use of newspapers and magazine is by article submission. Write an article that is of interest to readers and have it published in a paper whose readership is relevant to your business. As a rule of thumb, ensure your web address is on all the print material and a clear call to action. Branded stickers Stickers are cheap and ideal for mobile advertisement. Place a beautifully branded sticker on your cell phone, your car, desk, notebook, diary, as a seal on envelopes, folders, cell phone and even on giveaway gift hampers when you are doing radio and TV campaigns. They are an excellent way to customize your packaging. Use QR codes Include quick response codes in your printed materials such as flyers, posters, and leaflets. Readers can scan the QR codes with their mobile phones and instantly...

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 Too Much Automation? You Still Need Printed Brochures for Your Business

There was a time when brochures were among the primary forms of print advertising and branding for almost every business. They were professional materials that gave businesses legitimacy and credibility. But with the advent of technology, most businesses today view brochure printing as too old-fashioned. Modern-day companies rely heavily on the internet for their marketing and promotion needs. They prefer referring customers to their social media pages and websites, as opposed to printing out brochures for distribution. Marketing has rapidly evolved, and one question that business owners may struggle with is whether or not they still need printed materials in this day and age. The truth of the matter is brochures are still an important and cost-effective component in every business. A professional looking printed brochure design can be just as effective in creating brand awareness for any of your business as the most far-reaching internet marketing strategy. Here are a few reasons as to why brochures still deserve a place in your business. They are essential for offline interactions Distributing well designed printed materials is an excellent way to capture the attention and curiosity of prospective people offline. If you exhibit at trade shows and other events, a professional corporate brochure is a perfect take away for interested customers. Remember some people prefer having a hard copy to refer to whenever necessary. Additionally, printed brochures help drive traffic to your website, as the content in it can compel a reader to search more about a business online. Brochures are always available A brochure can save the day in situations when you need to pitch to a client outside the office or when you are far from internet access. Good business people are always ready for any opportunity to acquire new customers and brochures are some of the vital aides that come in handy in situations such as impromptu meetings. Sales people sometimes require something to refer to during presentations, and a quality brochure can aid them in staying on track. Hence, when sales people go to the field for their day to day marketing, it is necessary for them to carry a couple of brochures. They complement digital marketing The advent of the internet may have digitalized our marketing, but not all target audiences are web savvy. Hence, relying solely on digital platforms is an insufficient form of marketing. Think about the profile of your target audience and use brochures to complement your digital forms of promotion. It is a great way of ensuring you reach out to all existing and potential customers. Branding does not stop with having the most active social media pages and a website. It should include traditional forms such as brochures and other forms...

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Vetting a Printing Company before Signing the Contract

Businesses invest heavily in equipping themselves with digital printing technology for their in house requirements. However, there comes a time in every company’s existence when outsourcing becomes inevitable. Outsourcing your printing services can potentially help your company save a lot of time and money. Brochures, business cards, newsletters, leaflets, flyers, catalogs, magazines, catalogs and many more marketing materials require specialized printing techniques like offset printing that may not be available within the company. These print materials must be of exceptional quality to leave a good impression on your target audience, so settling for the right printing company is crucial. So how do you find the most suitable printing company when there are so in the market? What selection criteria do you use? How do you ensure you are going to get value for your money? Outsourcing is not merely putting pen to paper when signing that contract. A few things must be considered in the vetting process to ensure you make the right decision. Security assurance The business environment is very competitive, and business rivals will always be on the lookout for your latest developments and innovations. Do not assume that a document will be secure when you leave it in the hands of a printing company. Pay close attention to how the outsourced company handles and stores data once received. Choose a company that will not jeopardize the security of your data. Check if you can trust them even with simple things like pay slips. Tour the facilities and meet their team before closing the deal. You should take a tour of the printing companies’ facilities to get an overall feel of how the company operates and how they interact with their customers. Gauge the printer’s willingness to provide clients with useful printing tips and their commitment to producing work that guarantees customer satisfaction. If the company is relatively new, does their structure indicate longevity? You do not want to settle for a company that will end up collapsing two months into your contract. Company’s experience Businesses that have been in existence for many years are highly experienced and reliable. Select a printing company with a considerable amount of experience. If they have been in business for many years, check if they have the latest digital printing technology since it all comes down to quality. Therefore, choose a printing company that can provide innovative solutions and experience. The quality of their work Check their printed material to ensure it matches your expectations. Request to see their brochures, business cards and catalogs to gauge whether the company is capable of delivering quality materials. Establish which other services they offer apart from printing Check if their list of services is...

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