Types of Paper to Use for Printing Name Cards

  Printing a name card for your company is one the most crucial stages of setting up a business. If you don’t have a card, you cannot advertise your expertise. It is very important to have a printed name card with you for your customers to get to know you better, especially in such a competitive market in Singapore. The name card should be of the highest quality and be suited for the nature of your business. Both printing and paper quality should not be compromised since the first impression you give is very important to your clients. Find yourself a printing company in Singapore that can offer you their expertise and experience in your printing project and let them advise you on the process. Here are some printing tips along with the types of papers that you can choose from for your name card: Weight of the card For any business card, the gsm (grams per square metre) matters a lot. The weight of a professional name card should be anything between 300-400 gsm. For those who have to move around and do some marketing of their brands, anything between 200-300 gsm would be suitable. You would not want to hand a flimsy piece of paper to your clients since it creates a lousy impression of your company. Matte finish If your company is dealing with international clients and a lot of corporate meetings, for which you have to travel around the world, you should go for the best weight, 380 gsm, as well as a matte finish for your business card. It gives a very professional, sleek look to your business and can make you stand out. Glossy finish After you have chosen the gsm, you should select the finish of your paper. It is better that you go for a glossy finish paper if you want to have a photograph printed on the card. Also, if you have a very artistic logo, a glossy finish enhances it even more. Textured Textured cards have a very nice feel. If you want to be innovative in designing your business card and your field of work involves a lot of creativity, you should go for a textured finish for your name card. You can always blend the texture with a matte or glossy coating if you want to let your creativity flow through your business card. Textured cards are best suited for artists or people in the creative industry. Eco-friendly recyclable paper Any kind of business which promotes a healthy and eco-friendly environment is now using recyclable or partially recyclable paper to promote their business.  You can always print your business card on recycled paper, keeping in mind its impact...

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Great Printing Tips for Small Businesses

For small businesses, printing projects often come in the forms of marketing collaterals, packaging or even the product itself. The difference between big and small companies, especially for start-ups, is that you often do not have a big amount of budget that you can allocate to a printing project. This translates to a need to maximize the use of your funding and avoid any mistakes that will cost you extra money. In this article, we share some great printing tips that can help small business owners with their printing project: Find a professional printer It is a basic thing that you need to find a good and professional printer. A professional printer has all the adequate knowledge about graphics and can warn you when the colors or graphics might not look appropriate together. They will make sure that they find out the kind of folds, size, colors, images, glue dots and perforations that is required by the client. Also, they can advise you if you should go for digital printers or offset printers based on the needs and volume of your project. Professional printers will always send you a final digital copy of your work before printing anything. Some of the printers may also provide a hard copy as proof. Select a good designer It is essential to find a designer who has been working on projects similar to yours. In this way designers can provide you with the kind of work you require. You can also avoid consequences like overprinting or using wrong colors on your print. There are some variations in color models when it comes to producing printed and electronic versions. Your designer will be able to advise you on that. Another benefit of hiring a professional designer is that they will discuss the requirements and details of your printing with you thoroughly to ensure there are no mistakes in the design and final prints. Stay updated As a client, you should always ask for updates and stay involved in every project especially those that are being outsourced. Always ask for previous projects to ensure that the designer has dealt with similar projects. You should always have open communication with the designer. Miscommunication between clients and professional designers can lead to huge blunders. Do not settle for a designer if you do not feel comfortable with their services or the way in which they handle clients. Do not choose price over quality Different designers and printers have various capabilities and specializes in different aspects of designing and printing. Before outsourcing projects, ask for the quotations from different professionals. Also mention the type of printing services you require in detail. Ask them to add all terms and...

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Top Five Colours to Use for Your Product Catalogue

Catalogue designers or designers, in general, pick their colour schemes before they start designing anything. Whether they are logos, business cards, posters or catalogues, choosing the right colours set the theme in place. It completely depends on the overall feel that you are going with. Most designers use 2 to 3 colours at best. Before starting the catalogue, it is important that you select a colour palette. Use the colour wheel and decide which colours will go well with your theme. You can create beautiful combinations using your basic knowledge or get some ideas online as well. It is not hard to find a printing company in Singapore that offers a huge variety of catalogue designs and materials to choose from. To give you a head start, here are few of the colour combinations that work really well together: Gold and Red This colour combination dates back to the ancient Asian times. It is often referred to as a sign of power and wealth. Nowadays, it is used in interior designs immensely. The warmth of this combination adds elegance to a room. You can consider this colour combination for oriental products that you may have. Black, White, Silver and a Bright Shade Black, white and silver make up for a beautiful, crisp and fresh base. Adding a bright colour to this combination makes things pop more. If your catalogue features lots of clothes and outfits, this will make a great colour palette for you. You can add yellow, magenta, green or bright red to this combination too. These colours go beautifully well together and give a very summery vibe. Baby Pink, Gold and White Although pink and glitter are associated with girls, this combination looks beautiful in catalogues. It sophisticates the school girl pink to a classier version. Adding modern patterns to this combination can elevate the design and make it contemporary instantly. Black, Fuchsia and White Although pink is a severely underused colour as a background, that does not mean you cannot use it. This colour combination shouts sophistication and surprise. Add this to your colour palette for bold topics and ideas. Use it in a non-conventional way. These cool colours add depth and calmness at the same time, making them a great combination. Navy Blue with Hints of Gold Gold and navy blue combined together creates a luxurious and elegant mood. Navy blue is this year’s hot favourite and hints of gold keep it from looking too nautical or country. This bold and beautiful colour combination comes off as relaxing. Just make sure that when you add gold to the combination, you don’t go heavy handed. Try to keep it subtle, just a notch. This combination looks beautiful...

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5 Smart Tips for Creating Ads that Actually Work

Advertising your product is as important as creating it. After all the time and effort you have taken to create your product, you need to advertise it properly or no one will know the existence of your product or show interest in them. Convincing them to purchase your products could be tricky, but it can also be very interesting if you keep a few tips in mind. It should be eye-catching Whether the advertisement is in the form of a TV commercial or an ad in a magazine, it should be eye-catching and attractive. You can make it eye-catching by using different fonts, colors or any image that you find interesting and goes with your brand. The heading can be made bold if you want your commercial to catch the audiences’ attention. If you are doing a print advertisement, you must make sure that the advertisement is well printed as well. Find yourself a printing company in Singapore that you can rely on delivering high-quality printouts. Nobody wants to look at badly printed brochures or posters. It automatically puts them off. A strong opening line If you have got the attention of your audience, you need to keep them interested. You need to stir their emotions and very strategically, keep them involved in your product. A strong opening line, a heading or the opening of a paragraph can do the magic. A powerful opening line is more effective if it is written in a font that is hard to miss or is bold. Remember, the audience looks at hundreds of ads every day and you need your ad to be one of a kind in order for them to show interest. Use graphics The public always prefers to look at photographs, along with some written material. An advertisement that only has huge chunks of text easily bores people. Always remember, a picture says a thousand words. If you want to sell, for example, a camera, you need to advertise it by not only providing text but also give a picture of how it looks like and what sort of photos it can take. The public wants to see the products themselves, rather than read about them. Add irresistible offers By adding offers to your products, it gets difficult for your audience to turn away. This will encourage them to eventually buy your product. Offers may include “buy one, get one free”, or “limited time offer”, etc. These taglines play with the minds of your audience and create a sense of urgency whereby they will be missing a good offer if they do not get the deal now. Win their trust and drive their fears away People hate to lose their...

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How to Save Big on Commercial Printing

Business is all about profits and savings. One way of achieving this goal is to increase the sales volume in order to generate more profits. However, this is not the only way to survive in this hypercompetitive business world, you have to minimize your expenses and cut down some unnecessary expenditures to become more competitive. One head in which you can make huge savings is in your printing budget. Whether you are a small start-up company or a well-established multinational organization operating in various parts of Singapore and around the world, you need to look for opportunities to reduce your printing costs. Here is how you can save big on commercial printing: Choose the Right Printing Press There is no way you can trust the abilities and power of your desktop printer to take the role of a commercial printing press. For your commercial printing needs, you locate and approach the best printing company in Singapore, somewhere with the capacity to do bulk printing. If you are thinking that commercial printing companies only cater to the needs of big organizations, you need to think again. You can approach a commercial printing press for smaller printing jobs. Some big printing presses can give you very competitive rates for smaller printing jobs. A printing press which can give the option to use digital printing, as well as offset printing, can help you save big time on your commercial printing jobs. For smaller print assignments you can use the digital printing method and for the bulk orders, you can rely on offset printing. Cut Colors Adding colors to your brochures, magazines, business cards and other marketing collateral is not a bad idea, since it is the colors that make them appealing. However, putting too many colors or making colors part of everything is not necessary. You will likely be charged more for a multi color page print than a regular black and white print. Similarly, using spot colors or metallic colors is also going to cost you extra money. Therefore, you need to be very careful while designing your print material. Depending on your business, sometimes a monochrome or a bicolor handout may look more pleasing and attractive than a four-color counterpart. Therefore, in order to save some money in your printing head, avoid putting extra color in your prints. Always consult your graphic designer and your printing company about the efficient use of colors in your prints. Sheet Usage When it comes to cutting down the cost on your next commercial printing assignment, do give importance to the sheet usage. If your project is using only half or one-quarter of the sheet it is considered uneconomical since there is a lot...

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