3 Essential Design Elements of an Effective Brochure

Your company brochure is the first point of contact with your potential customers. It gives them important information about the company and the products or services offered by you. Therefore, it is important that the design, looks, feel, and the content of your company brochure meets and exceeds your customers’ expectations and creates a lasting impression. A well-designed brochure produced by a reliable brochure printing service in Singapore will help build your brand image in the minds of your prospects and customers. There are many types of brochures that can be created. Whether you want to use a brochure to introduce your company to your prospects in person, or you want to market your products or services in a tradeshow, the ultimate goal of a brochure is to create awareness and make the reader take an action such as a purchase. In order to transform your brochure into a highly successful lead generator, you need to make sure your brochure contains the following three essential design elements: Attractive Cover The brochure cover is the first thing that catches the attention of a customer or client; make sure your brochure contains an appealing and attractive cover. You can always seek advice from design and print professionals on how to create an attractive brochure cover. Creating an attractive cover for your brochure is not that hard, all you need to do is focus on the following three important elements: Use an image that stands out Use a high-resolution company logo Use a captivating phrase Keep in mind, your prospects will usually look at your brochure only for an instant. If the cover is not attractive and eye-catching, they won’t stop and read it. Therefore, make sure not to put too many images and text on the cover, just combine an attention-grabbing headline with a visually appealing design. Compelling Content Now that you have managed to grab the attention of your prospects through an attractive cover, you want to make sure the information provided in your brochure is relevant and beneficial to the reader. Instead of focusing on the company, the past history, and achievements, you need to show the reader how you can help them improve quality of life. Using charts, images, and graphs to compare your products or highlight its features is a good way to convey your message quickly. The size, color, and type of fonts used also matter a lot when it comes to designing a killer brochure. Powerful Call To Action The ultimate goal of using a brochure in your marketing mix is to move people to the next phase of the sales cycle. A powerful call-to-action, therefore, is the most important part of a brochure design....

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Reasons Why Your Business Needs a Killer Company Brochure

In the cut-throat business world that we live in these days, you simply cannot afford to focus all your attention and financial resources on digital marketing. The best way to achieve your marketing goals is to have a mix of both digital marketing and print marketing. When we talk about print marketing, company or product brochures hold a special place. This marketing tool is particularly important for new start-ups operating in Singapore or any other big city in the world since it is the most effective way of spreading your message in this highly competitive business world. In order to have a killer brochure for your company, establish a strong relationship with a reliable company for your brochure printing services in Singapore and design an impactful brochure to communicate your message. Here are 5 solid reasons why a killer company brochure rocks even in the digital world today: Brochures Personalize Your Business Communicating with someone on a personal level is likely to get a better response and leave a lasting impact than communicating with a general audience. When you give your company brochure to someone, you are actually putting your company’s brand in his or her hands. Whether you or your sales representative is present there or not, your company brochure will act as a sales representative. Your customers can have a look at your company brochure while waiting in the lounge, take it home and read it in the free time, or pass it on to a friend or family member. So, your company brochure continues to market your products or services even in your absence. Just make sure to make your company brochure as precise, attractive, and easy-to-read as possible. Brochures Are Non-Aggressive The reason most of the digital marketing emails, coupons and flyers that you receive from different companies end up having a place in the junk is because people these days do not like a lot of intrusion in their lives. In the presence of so many marketing emails, notifications and tweets bombarding the customers from different corners, it is easy to imagine why people will get irritated with digital ads. However, a printed brochure in the post provides customers with the option to have a look at it now, or put it aside and read it later. Since printed brochures are non-aggressive and non-intrusive, they are an important part of every successful marketing campaign. Brochures Are Low-Cost The fact that it is very cost effective to produce tons of company brochures as compared to other print marketing collaterals is what makes them the first choice for many small businesses when it comes to marketing their products or services to the masses. Brochures are Easy...

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Tips To Choose The Right Paper For Your Printing Needs

It is essential to choose the right paper as it defines the function of the product. Moreover, it plays an important role in a customer’s overall experience of the product. The kind of paper you select can largely affect the printing process and how long the printing lasts. Below are a few tips that can help you select the right paper for your printing needs: The type of paper For each function and product, there are various types of papers available. First, you have to define the kind of product you need the paper for. If you have to print books, you need a certain type of paper. If you need to print a brochure or a poster, you need a relatively thicker paper. Sometimes you identify the right type of paper but it costs more than the budget. These are some things that you need to consider when making the choice. Uncoated or coated paper Whether you use uncoated or coated paper, it affects the overall outlook of the final product. It is an essential thing to decide, most customers who deal with pictures and artwork choose coated paper. This is because coated paper does not absorb ink. Hence, it results in brighter colours and a glossy finish.  Uncoated paper has a rough but natural finish. This type of paper is used for prints that are heavily textural. Coated paper reflects light which makes it harder to read. Uncoated papers are used for daily magazines and books. Weight and thickness There are various different ways of weighing and measuring the thickness of paper. The most commonly used way to do so is per pound or square meter of a 500 sheet of 17 inches x 22 inches of paper. Various things impact the thickness and weight of the paper; consult a professional before making a decision. The thickness of the paper is measured by a calliper and is measured in thousandth of an inch. Opacity The opacity of the paper determines the amount of light that can be transmitted through the paper. It also helps in determining if the ink will be visible at the back side of the sheet. Some papers come with 100% opacity which indicates that no light can pass through it. It is an important factor when selecting paper for a brochure or booklet. Brightness The brightness of the paper indicates the amount of blue light that is reflected. Usually, it is indicated on a scale of 1 to 100, 100 being the brightest. Usually, papers reflect 60% to 90% of the light. It can also affect a person’s ability to read from different types of papers. Apart from deciding if you should go...

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5 Trends in 2017 to Look Out For in the Printing Industry

  The printing industry is one of the top industries and plays an essential role in communication between a business and its consumers. Every day, new technology is being introduced in the market to improve digital and offset printing techniques. This is why businesses need to ensure they stay on top of their games at all times. The printing industry is successful in some areas while in others, professionals need to come up with innovative strategies and use the latest technology to make it successful. The major reason of a setback is increased digitalization. This is why printers need to deal with the issue innovatively. Below are a few printing trends that gained popularity throughout 2017: Natural Hues It is a new trend to focus on technology that provides with eco-friendly prints. Apart from that, it is also becoming increasingly important to use natural palettes for big posters. This is because these help in conveying their message about their environmentally friendly options. These also evoke feelings of hope and transformation. It has become very common to use colours like floral pinks, yellows, oranges and earthy browns. Lean Direct Mail Another printing trend that got popular this year is the lean direct mail. As the name suggests, it includes a marketing strategy to maximize results, minimize waste and make the printing process economical. This is achieved by reducing the cost spent on postage when planning a direct mail. Moreover, the size and weight of the paper can also affect the rate. Before sending anything, ensure that it is up to date and is of top quality. Always delete extra data after a few weeks. Personalized packaging Personalized packaging is one of the most popular printing trends and is expected to become more popular in the coming years. Many brands have welcomed the trend of personalized packaging. It helps in attracting new customers and keeping old customers engaged. This, in turn, allows them to increase brand loyalty. Retro Designs Recently using retro colour combinations and designs has become all the rage. This is reflected not only in colours and designs but also in the materials used for printing. Some of the companies have started using designs from the early eras. Most costumers feel nostalgic when something evokes old memories. This, in turn, allows them to feel connected to the brand. Environment-friendly practices Most consumers have a misconception regarding the printing industry. They believe that a lot of material is wasted and that leads to increased pollution. The truth is, paper products can easily be recycled as compared to any other material. Another misconception is printing on papers is the main reason of deforestation. However, this has been alleviated by the process...

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Avoid These Things That Can Go Wrong With Offset Printing

Whether you want to print a large number of posters for your environment protection campaign or you want to advertise your new business in the locality, offset printing in Singapore is both an inexpensive and effective way of getting these tasks done. However, there are several mistakes, mentioned below, that you must avoid while dealing with offset printing. Spelling and grammatical mistakes Spelling ‘enterprise’ wrong in your business advertisement or perhaps using a past participle with ‘did’ would not do you any good and would instead make your whole advertisement look unprofessional. With so many ads around, customers can get very critical with such mistakes and question the effectiveness of your business operations when they see even a minor spelling mistake in your poster. Furthermore, no one wants grammatically incorrect posters being pasted all over the town with their company’s logo on it. Hence, the key is to double check your work before you send it for printing. Also, remember that in the case of offset printing, you usually print out large amounts of posters in bulk, hence a minor mistake would mean that you would have to print hundreds of posters all over again. This will definitely cost you a lot of time and money. Image resolution Images are an effective tool for marketing. However blurry or pixelated images in your posters would not attract any customers. Therefore, while choosing images, make sure they are not only effective in providing the intended message but are also in a good resolution; a minimum image resolution of 300-400 ppi should be used. Readability No customer wants to read long paragraphs to learn about a new grocery store. Sometimes, simply writing ‘fresh, seasonal vegetables and fruits available!’ in bold, visible letters can do the job. Hence, make sure that you keep your phrases short and to the point before sending them for printing. This way, not only customers will read your poster, but you would also be saved from printing a new marketable poster design all over again. The wrong printing company Being a business, you are always working on deadlines; hence you require a printing company which can print your large orders in time. The best part about offset printing is that you can print in bulk and avoid the large costs of printing individual papers. Hence, try to look for a company which offers you the minimum rate, which falls as you increase the quantity, and which also respects your value for time. Bleeds One of the biggest mistake you can make is having no bleeds when you send a printing job to your offset printer. The idea is that if you are using color that goes to the...

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