Many of us have become dependent on digital printing and other related printing technologies in the modern days. However, have you ever been curious about the origin of digital printing? With the endeavours of Graham Nash of Crosby, Nash, Young and Stills, the development of digital printing started. In the 1980s, he started digital photography, manipulating on a Macintosh computer.
Nash realized during his experimentation that a compatible output device is needed to produce the colours he sees on his computer screen on his prints. He discovered the Iris printer (continuous-tone) after much trial and error which was an inkjet model used for pre-press proofs. He wanted one for his own and decided to invest 126,000 dollars for his digital photography. The result was amazing and he managed to pay off his investment as he hosted art exhibits and displayed critically acclaimed photos all over the world.
In the Beginning
The digital printing technology history developed over time to get us where we are now. The publishing tool (desktop), fine art devices or industrial pre-press proofing were used to create what we need. The progress of the evolution came as follows:
- Requirement of one-off reproduction and short runs by hand of it
- Low-quality mimeographs and stencilling
- In line printing, magnetic tape, digital, or punch card storage of text was used
In the printing industry, these advancements made a clear mark, but high-quality colour output was not discovered yet.
Introductions of Digital Color
Benny Landa introduced his E-Print 1000 digital press in 1993 and it brought a remarkable change in the printing industry. The users were able to utilize this device for digital printing (colour) for their project and made a big change in the industry. The E-Print 1000 digital press came as a perfect solution for the people who needed variable data printing and short-runs. It did not take much time for it to emerge as the top choice for this purpose and made a clear difference with printing forms like:
Benefits of Digital Press
There are many reasons why the digital press is more popular than the older printing methods. Here are some advantages it has:
- Significantly lowering the time and costs for business and eliminates the need of using different types of chemicals
- Direct substrate surface application using laser technology and inkjet
- Permeating the media because of the elimination of the ink
The World of Data Printing (Variable)
The graphics, text and images can be changed in the variable data printing and it does not slow down the process. It includes some other features such as:
- Different sets of personalized pictures and texts
- A variety of market customizing ability
- Individual customization
The Future of Digital Printing
The modern digital printing is changing and it is expected that the industry will reach $187.7b by 2018, according to a Smither Pira report. The ever-changing and exciting field is going to see further advancements in the days to come because of the continual innovative technologies developed.