How to Design Your Brochure with Free Online Tools

Engaging an audience and telling them about the objectives of your company or the features of a product is an essential process for any business. A good way to do this is through a short brochure with a design language that truly portrays your company’s purpose. With the modern tools available online, this can be achieved for free and in a few minutes. There is no need to hire a professional and spend time and money on a document you can make yourself! For free! There are many online designing tools available that provide a wide range of templates to get you started. Most of them have stock images already loaded for quicker designing but you can replace them with any of your own choices. Some even allow choosing images directly from their catalogue or from other stock photos sites. Most popular online brochure designers have a simple to use, drag and drop interface. You can choose the layout structure you like and place the type of items you want by simply dragging them about the design area. There are options available to resize and rotate, change colour and background, and add text. They allow custom dimensions, adding in icons and frames, stickers and adding filters to the photos used. Some of the most popular and widely used free online brochure designers are Canva, Adobe Spark and Lucidpress. They all have their pros and cons; however, it would best to stick to one rather than switching again and again. Once you are done with the design, engage a brochure printing service in Singapore. Some don’t even require you to head over to their office; the design can be transferred electronically. You can get a physical copy of your own design without paying anything to a professional designer, right from your home, shop or office! Of course, if you want to see samples of their work, you should still make your way down to the office. Since you designed the brochure yourself, you are in control of the whole process. Your ideal designs can be translated into physical copies. You can distribute the soft versions online through social media sites such as Facebook and Instagram, and use our prints to place at your office and hand them out to potential customers. Free online tools for brochure designing make your company’s documents look very professional and noteworthy. They give the edge you are looking for with a print version adding in that last spark to light the fire and if possible, convert potential customers into actual customers. To get started, simply choose one of the free online tools and have a look at its user interface. Choose a layout that you...

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Factors Influencing Quality in Offset Printing

Offset printing (also called offset lithography) is one of the most common image-production methods for marketing materials and documents for mass-production. It is a form of mass-production printing in which the images on the metal plates are relocated to rollers or rubber blankets and then to the print media. Metal plates, generally made from aluminium, are used to transmit the image on to a rubber blanket and then roll that image on to the printing paper. The process is called offset printing because the ink is not printed directly on to the sheet of paper, instead, it has to pass through the metallic plates. During printing, the image to be printed is transferred on to thin metallic plates, dampened with ink and water, via rollers on the printing press. The ink sticks to that part where the image needs to be and the water adheres to any part of the plate that has no image.  The inked image is transferred to the rubber blanket cylinder and then on to the paper. The press system prints on both sides of a sheet of paper in a single process. Below are some of the advantages of offset printing: Offset printing produces sharp and clear images. The colour reproduction is crisp and accurate. Offset printing works on a wide variety of printing surfaces. It is more cost-effective than any other form of printing. It is very quick. On the other hand, there are several drawbacks of this system: Offset Printing is time-consuming and requires a large quantity of ink. Offset printing is less feasible in graphic designing. Offset printing has slightly low image quality as compared to rotogravure printing. Factors influencing quality in Offset Printing: In offset printing, the final print quality does not depend on a single factor. There are a number of factors which may influence the final print results. All necessary components like the printing plates, ink and substrate have a considerable impact on the final shots. Some of the factors linked with the printing press are listed below: Register-defined printed image To get the most precise printing results, it is important to align the metal plates and ink in the production units to ensure register accuracy during the printing course. The image that needs to be printed must remain in the exact same position throughout the run, otherwise, register differences may result in colour variations. Colour Fluctuations Offset printing is more prone to such variations than any other printing method, because of the many factors that can affect the balance between the damping medium and ink. Hence, to get the best quality image, colour fluctuations during a production run must be minimised. Low Dot Gain Low Dot Gain...

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Marketing your Business with Greeting Cards

When people hear business cards, the first thing that comes to mind is the small cards that carry your name and title, the name of your company and other relevant contact information. Yes, those are business cards and they are undoubtedly important when it comes to spreading the word about your business. However, there other types of business cards that you can use for the same job to achieve better results. Business greeting cards are a perfect example. These cards are not only used for marketing but also for enhancing business relationship with your customers. Unlike your typical business cards, business greeting cards are less formal. They are focused primarily on building friendships. The main advantage of this method is that you can use the cards for a variety of occasions. For instance, you can send customers birthday cards. Who wouldn’t want that? This is a strategy that many businesses have not yet discovered or do not advocate mainly because of the cost. This article will educate you on how to market your business using greeting cards. Use them for birthdays The world is not anything like it used to be. Everybody is always in a hurry trying to meet deadlines and getting something done. Birthdays are not celebrated as they once were. Many don’t even celebrate it. This is where you come in. By this point, you should have taken your business to social media. You can easily find this information on their profiles and surprise them. Be unique and design a customised card for your customer. They will never forget it nor will they forget you! Holidays Don’t forget public holidays. Singapore has numerous public holidays that you can take advantage of: Chinese New Year, Labor Day, Vesak Day and the long-awaited Christmas. Sending them cards on all for every public holiday may be overwhelming for the both of you. You may appear as an overly attached and desperate entrepreneur. Thus, it would be better if you came up with a certain schedule for you to send cards out. However, New Year’s and Christmas holidays would be ideal for all your clients. It’s a good way to show your gratitude for their support. Use them to pass information Business greeting cards can be very effective when informing your customers about new releases. Your customers will feel valued when they know that you sent them a card just to let them know of your new products. Another thing that you can include is other lucrative deals and packages that you offer. Use cards to inform your customers on big sales or discount periods. Using cards adds a personal touch that makes it more likely for customers to respond....

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How to Design a Brochure for the Restaurant Industry

Brochures are an effective instrument to enhance the brand value of your company. Whether you are associated with the retail industry, manufacturing industry, education industry or service industry, it is important to have a design for you that instantly draws readers in. To achieve this, the designer must possess complete knowledge about the brochure, such as its purpose or how it aims to attract potential consumers. Before you visit a printing company in Singapore, decide upon the aim of the brochure, be it to inform customers of a promotion or to advertise yourself after recently opening. Taking the perspective of the designer, there are often situations where the client is also unsure of the objectives they wish to meet with the brochure. Objectives are not specified, or the client may even just tell you to “design something good”. In these scenarios, the designer must confer with the client to get an articulation of the specific aims of the brochure. If you are designing a brochure or flyer for a restaurant, then your first aim should be to whet the appetite of the reader, to kickstart the hunger pangs for the reader. Below are some guidelines to design an attractive brochure for the restaurant: Product presentation An effective presentation of your product is very important for any brochure. Even more attention should be paid to the brochure when advertising a restaurant, due to food being able to delight or disappoint in equal measure. A good chef knows that a beautiful presentation of food affects the consumers’ sense of taste; the presentation of food on your brochure also has the potential to drive your customers towards or away from you. Target Audience Before designing a brochure, know who your target audience is. A brochure for kids’ menu shall be remarkably different from the flyer attracting teenagers’ attention. This is even more crucial to differentiating your restaurant from your competitors. There is no shortage of restaurants specialising in most major cuisines, and you have to stand out in order to guide potential customers to your establishment. Format and Fold A tri-fold brochure gives better impression than a single or double-fold brochure. In a large 3-panel brochure format, the designer should evenly arrange multiple pictures without overcrowding the available space. Colour Brochure colour is another important factor. Using a white or brown background can emphasise the vibrant colours of the food item. The viewer’s eyes are naturally drawn to the images of appetising food, making them more likely to consider heading over to your restaurant. Printing Apart from designing, printing the brochure with finest quality possible is another important step. So, always put as much effort and detail in printing craft as you...

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How To Create The Best Banners For Immediate Attention

Get in touch with any printing company in Singapore to get banners printed and the very first thing that they will ask you is the design of the banner. A good banner design can take your marketing efforts to a new level. On the other hand, a poor banner design will waste time, money and effort. Prior to going to a printing company in Singapore and deciding between using digital or offset printers, it’s imperative that you have a banner design in mind. Even though most people recognise the importance of advertisement and marketing banners, only a handful really understand the finer details of a quality banner design. Well, before we delve into the details of banner designs, let us reiterate the primary purpose of a banner. Banners exist as a marketing avenue to communicate with your existing and potential customers. Banners can be one of the most effective ways of marketing products or services to a larger audience. However, our shortened attention spans have made continuous advertising necessary for us to actually notice a product. Thus, as a business owner or marketing manager, you will need to constantly think of innovative and eye-catching banner designs to arrest the attention of potential customers. Here are some tips to create the best banners to draw attention to your company: Finalise your message It is self-defeating to write long messages on the banners. Brevity is key when delivering your message to onlookers. Thus, you will have to decide exactly what you write on the banner. You must create a short yet powerful message to deliver through the banners. It is of utmost importance that you’re sure of what you want to convey to your audience. Creativity with simplicity Overdoing the design of the banner can completely ruin your marketing or advertising campaign. The philosophy behind an effective banner design is for the banner to be creative while remaining simple and easily understandable. While you must be creative to ensure your banner and its message is memorable, it is important not to overdo it. Simplicity is key. Choice of design elements Color, layout, font, etc. are the most important design elements in a banner’s design and they should be chosen very carefully. Try to choose these elements based on the message you want your banner to deliver. You must ensure that the banner is clearly visible, even from a distance. Font size plays a vital role in the banner’s effectiveness. You must make your preferences clear to whoever you consult for professional printing services. Careful choice of background In most cases, vinyl banners come with a white background. However, there are many who prefer to use a darker background due to their...

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Tips That Will Work for your Direct Marketing

Marketing is a crucial element of entrepreneurship that determines the level of your sales margin throughout. Companies rise and fall due to poor marketing. When you start your business, you want to attract as many customers as possible and ensure that these customers influence other customers so that they too can be part of your business fraternity. Direct marketing is a tool that you can use to grow your business venture. It refers to marketing strategies that will allow you to interact with your target audience easily and especially with those that have a lot of use for your products. Through direct marketing, you can evaluate the reasons why your products are performing poorly in the market. This will help you to come up with practical solutions. Another benefit of direct marketing is that it strengthens your relationship with your clients. They gain direct access to you. Direct marketing helps you to solve your marketing problems in an appropriate manner. When you use direct marketing, then it’s necessary to lay down a carefully planned strategy. Here are some useful tips for your direct marketing strategy, Uniqueness There are many companies in your industry. They too are aiming at persuading the same customers. What will make a consumer choose you over the rest? Authenticity is what makes a business stand out. Your consumers should be able to have a feel of what you represent from your packaging to your posts on social media. Copying what your competitors are doing will not be helpful. It does not mean that you should be left behind but even as you try to remain relevant, try maintaining an individual identity for your business. Presentation The way that you present yourself affects how people perceive you. For instance, you have a YouTube channel. This means that your viewers will either be seeing your face or hearing your voice or both simultaneously. It is important you look presentable. Be clean, tidy and well dressed. In addition, when you are speaking do it with confidence such that your customers believe what you say. You need to be audible and charismatic. This will keep your viewers coming back for more. If you are struggling with this then hiring a professional content creator and curator would be an excellent idea. Create a blog Some businesspeople underrate the power of a blog. Blogs are a very effective avenue of direct marketing. They are especially good for the consumers that enjoy a good read. A blog raises the awareness of your products and services, and the best part is that your subscribers get to share this information with their friends. This will create a lot of welcome buzz for your business....

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