5 Tips On Book Printing

The age of digital printing has made it so easy for everyone, including amateurs to become professional publishers. Online book printing has made it possible to develop publications such as brochures, books, newsletters and glossy magazines. These are some pointers one can follow to succeed in book publishing. Content Organisation It is important to organise the information to be displayed before conducting the printing process. Several elements should be prioritised when organising the booklet information. The size of the booklet, ensuring that all relevant images are accounted for, and the correct word format are all important factors to check before printing your book. Ensure that the orientation that rightly suits the book layout has been selected. For instance, a layout with a lot of landscaped photos requires a landscape orientation and wider book artwork. Opt for pages instead of spreads This comes in handy when using a professional printing service as opposed to self-publishing. One cannot assume the type of equipment that the printing company has. When using spreads, there is a risk of making decisions that may not match the printing equipment. However, using individual pages allows for more design flexibility. This not only applies to press but also to other equipment that might be used for the project. Another common mistake made by designers is not creating the book layout in multiples of four. This means that when printing booklets, two layout pages are printed on one paper sheet which is then folded in half. For instance, for a cover page, both front and back covers are printed on the same side while the inside of the front and back cover are printed on the other. Review all book cover options A good book cover is critical when attracting readers. Ensure that the book title is well thought out. The title should enable a reader to have an idea of what the book is about without it being too wordy. If the front cover incorporates artworks, select high-quality images that can be printed out clearly. Try a unique original design that draws an audience interest without it being too plain or over the top. Allow for bleed Before proceeding to book printing, ensure that the ink covers all the way to the edges of the design layout. Contrariwise, printed papers which display white borders never bleed. The best-bound booklet covers are created with artworks that allow for bleed. Set up crop marks Crop marks are the small thin lines displayed on all edges of the artwork layout to show the designer precisely where the paper should be cropped after printing. When the printer receives the artwork, it is often printed on a paper that is larger than...

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Top Tips for Designing and Printing Booklets

Despite the rampant presence of online marketing, booklets have succeeded in standing the test of time as a proven tool for a successful print ad campaign. A well designed handy booklet is one of the best tools for spreading the word across the market. However, readying that perfect booklet campaign can prove to be cost intensive. Therefore, it is extremely important to plan the design and distribution model of your booklet impeccably for extracting maximum from the campaign. It should begin by choosing the best printing services for the job. Once you have found the best among book printing services you can afford, here are a few more tips to adhere to. Keep it simple How well you design your booklet defines your uniqueness. Design decisions that lend that touch of novelty to your ad print are truly appreciated.  However, amidst the entire clamor for attention, remember to keep it simple always. When it comes to content, layout and typeface, it is equally important to keep them as simple as possible. Consider doing away with crammed text, busy or confusing layouts, hard-to-read typefaces and so on. These will only end up confusing your potential customers. Remember, it is simplicity that will keep the audience interested and focused. Know the printing process first Before you plan your design, it is advisable to ask your printing services specialist to explain the printing process. Printing presses are not able to print from the paper edge. What they do is print oversized copies and then cut to the specified shape desired by you. Therefore, it would be important for you to demarcate the critical print area or the safe design area. You need to keep a substantial margin of about 1/8 inches for the bleed and an additional margin of another 1/8inches before placing critical text. This will ensure that important matter is not sliced off during the final cutting process. Concentrate on the cover Remember, your booklet will be competing with several others for attention. And the first brush it will have with its readers will be through the cover. The cover largely decides which booklet will be picked up first. Therefore, it needs to be designed impeccably. Make sure you put your best foot forward when finalizing the choices for your book cover. When designing the booklet, often times we pay more attention to the designing and aesthetics and tend to forget what we had started out to convey. Always keep your USP in mind. That is what will take you through. Your content should be woven around your unique offering. Readers should be able to identify the value element from your offering and find the need for the same. Thankfully,...

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Tips for Choosing the Right Fonts for Corporate Brochures

Be it attracting attention at a public event, or providing information about one’s business, corporate brochures can do it all. Brochures are versatile marketing material, and a number of rules apply to effectively designing it. Selecting the right font ensures maximum readability and visual appeal. Choosing the right digital printing company for brochure printing is also important. Read on for tips on choosing the right fonts for corporate brochures. Select legible types Choosing a certain font/typeface that you routinely use in a word processing program is not advisable. The primary requirement of a suitable font is readability, but it should also mirror the tone of the information being put across. Some legible fonts that you could use are: Century Expanded Century Schoolbook Georgia Palatino Times New Roman is a commonly used type, but is not suitable for desktop publishing projects. This is because when emboldened or italicized, it loses legibility. If you are unsure about what fonts to use, consult your book printing company on the matter. Consider font families It is common in brochure printing to decide on a family of fonts for different elements of the brochure, namely, body text, captions, headlines, etc. Members of a font family are differently executed variations in type. The Helvetica family, for instance, includes: Helvetica Helvetica Bold Helvetica Oblique Helvetica Bold Oblique Standard guidelines to follow Referring to some good practices will help you with successful brochure printing. For body text The right size for body text is 12 pt. Makes sure that a line of body text is always longer than twice the font size. This will measured in picas, where 1 pica is equal to roughly 1/6 of an inch. Proper line spacing is a compulsory rule in book printing, and this should be around 120-130% of the font size. For headline text Generally, headline text should be set in 14 pt type in corporate brochures. It should not be too large since that could give the undesirable impression of filling up space. Lastly, remember not to exceed 10 words for headlines. For caption text The caption text is the most read part of a brochure after the cover text, and must be highly readable. Generally, captions would need a different typeface from the rest of the brochure. One good practice is to italicize them and hence vary their weight, instead of making them smaller. What to avoid Avoid writing large bodies of text inside. Instead, use graphical elements like bullets to break the text up. Some other brochure printing don’ts to remember are: Don’t use more than 3 fonts in a brochure. Don’t use condensed serif typefaces or the text could look mashed together and illegible. Don’t fall for...

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Top Tips for Designing Book Covers

Despite what they say, books are more or less judged by covers. One of the most important factors in readers choosing a book is its cover. Cover design has its own aesthetic, and there are major magazine awards for good covers. If you are publishing your own book, you’re probably more concerned about the cover than completing the final draft of the book itself. Designing a great cover starts with choosing a reputed digital printing company. Here are some tips on designing book covers. Avoid doing it yourself A lot of indie books are flooding the market, but homemade drawings, sketches, and illustrations are a strict no-no. Hire a printing company to help you with a professional design. Even professional graphic designers should abstain from designing their own covers or should at least get a second opinion. Remember the technical requirements The cover design is not only about visual aesthetic. Remember a few technical guidelines when getting a book cover designed. Make sure you are submitting copyright-free images, and if not, consult your book printing services company regarding the same. If you still go ahead with submitting copyright-protected images, it might delay the printing of your book. Also remember to choose high resolution images, that is, the ones that have a resolution of 300 DPI or more. Go for digital printing services In the recent times, digital printing is the more favored technology for book printing. The same goes for book covers, since there could be problems with the designs, and changes could be required. Additionally, the print quality is consistent in digital printing. Depending on the quantity, digital printing services can also be more affordable. Since there is no need for extensive setting up and preparation, the printing is accurate and fast. To make sure your cover garners enough attention, take care of the following. Go easy on the color No matter what, avoid using too many colors, not using more than three on a cover. Your book printing services provider can always help you understand what colors go well together. Generally, you should choose bold and contrasting colors. Minimalism helps convey the idea better Minimalism isn’t limited to your interior design. It is a timeless template that suits book covers as well. The best part is that a tidy design helps to focus on the author’s name and the book’s title. Make use of the background Avoid using white or pale backgrounds, since they would get lost on the white screens of the retailers. Instead, use a texture, color, or a background illustration. Use fonts in moderation Readability is the priority here. Use a font that can be readable even when the size is reduced multiple times. Avoid...

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Tips for Designing Printed Magazines

Designing a magazine may seem a simple task, but grabbing attention with killer designs is no easy feat. However, if you keep a few things in mind, you can design better and make your magazine more attractive to the potential reader. The most important thing to take into consideration is the cover page. It highlights the vision of the designer, and helps spark interest among the onlookers about your magazine. Here are some useful tips for designing printed magazines. Basic Preparations Before making the layout of your magazine, set clear goals. What according to you are the features of a great magazine? And what are some common mistakes to avoid? Think about it. If possible make a list of do’s and don’ts. Once you set clear expectations and know what you exactly want. It would be easier for your to instruct your digital printing company. Use a strong logo The logo is often located at the top of the cover page of the magazine. And it is the first thing that the readers notice. So it should be strong enough to attract them. The fonts of the logo should be big enough and readable as well. It should have the power to overcast the logos of other competitive magazines. Select an alluring cover page They say, don’t judge a book by its cover. But most people don’t listen to the advice. Your potential readers are likely to decide whether they to read your magazine, by looking at its cover page. The subject of your magazine could be anything, such as, sports, fashion, arts, and entertainment. But what hooks most readers to pick a magazine is its cover page or front page. The main part of it is the photo. Hence the image should be of outstanding quality and speculate the zest of the material present inside the booklet. And in this aspect different colors, with different angles could be helpful. You can take help from any experienced digital printing company to get it right. The insiders Now comes the real and practical part of your magazine, the spines or the inside pages. These are the juices of your magazine. So they must reveal the motive behind the magazine and that with proper and accurate information. Never compromise with the paper quality, fonts, images or design of these pages as well. Before creating these pages always do a thorough research. Make sure the language, and the grammar are flawless. The text should not be too close to the edges; otherwise, the page would look clumsy. There must be an index or the reference list as well. So that the readers can directly go to the page they are looking for. Once...

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Tips for Using Your Printed Posters

Cost-effective and versatile, posters are a great print marketing tool. However, if you fail to take the right steps, your poster marketing endeavor could end up being futile. There are mainly two steps to success – great designing and effective distribution. Some marketers put the maximum focus on designing. They hire an experienced designer, use quality papers, and get the posters printed by an acclaimed printing services company. Fair enough, but that is not all! Great design and killer content may still remain unnoticed, if you do not place the posters at the right spots. It is important to plan how to use your posters well, so that they can produce maximum results. Here are some tips. Choose the right location Thanks to offset printing services, now you can print bulk orders at a fraction of the cost. However, just printing a large number of posters is not enough. You should place your posters strategically to make them visible to your target audience. Hanging them at the right locations is important. Ideally, you should put your posters at busy places where you can expect maximum footfalls of your target customers. One rule of thumb says you should place your posters neither too close nor too far away from your physical store. Place them within walking distance from your store, so that interested customers can visit your store immediately after they see your advertisement. Also, put some posters 3-4 kilometers away from your store. This is for those who can drive to your place immediately after seeing your advertisement. Avoid hot spots If you do what everyone does, do not expect extraordinary results. If there is a place near your store where most of the companies put posters and billboards, consider avoiding that hot spot, simply because there is too much competition. Your posters may remain unnoticed in the crowd of advertising materials. Alternatively, put your posters in uncommon places where there is little or no competition. A little innovative thinking can go a long way to help you get an edge over the competition. Hire an acclaimed company that provides poster printing as well as book printing services. Printing companies with years of experience in the business can give you valuable suggestions not only on how to print but also on how to distribute your posters. Place them at eye-level Unlink billboards and hoardings, posters give you more flexibility when it comes to choosing the height of display. You can place them above, below, or at eye-height. However, experts suggest you should always place them at eye-level. Putting them at eye-height helps to increase the likelihood of more people noticing them. If you put them too low or too...

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