How to Make Great Business Brochures That Stand Out

How can you create an effective and attractive business brochure? You need a solid design and template for it and the following tips will help you get started. You will understand the difference between a great brochure and a good brochure encapsulated in this article: Know the purpose of the brochure before you start You need to understand the purpose of the brochure before designing it. This is essential so that you can be clear about the objective. It will give you a clear direction on what to work on for your brochure creation. If you can give a proper idea about the requirements to the printing company, they can also offer you a service targeted to your needs. Limit your fonts When you’re designing a brochure, you should not use too many fonts. You should only have a maximum of three fonts for the heading, subheading body content. Having a fancy font is not the key to a good brochure. In fact, your brochure may end up having poor readability because of the confusion caused by too many fonts. Paper stock The paper stock is extremely important as it is what the customers physically feel when they look at your brochure. Do not use papers that are too thin of flimsy. Papers that are too thick may be too expensive for you as well. Depending on your design and budget, consider your paper stock options. Should it be a standard A4 size? Should it have a gloss or matte coat? Look at past brochures you have received or created and make a sound judgement from there. Get your copy right In a brochure, a great copy or element is undervalued sometimes. You should understand that a copy is a crucial part of overall brochure designing. You can experiment with the copy before starting your brochure design project. You cannot drop your headlines later. Put your readers first You need to keep the focus on the end users when working with a brochure design. Is it a high-end conference brochure, a leave-behind brochure or a giveaway at an exhibition? What will the person say after opening it? Design the brochure while keeping that in mind. Use simple statements Simplicity can often bring the best results. You need to make clear, literal and simple statements in your brochure to allow customers to receive your message clearly. Do not use words that are too technical or being over lengthy with your explanations as your readers may end up losing their concentration on your brochure. Set pen to paper You can sketch and draw your ideas on paper to have an idea of how you want to organize your brochure and its...

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Brochure Printing: In-house printing or outsource printing

There are two scenarios here. The first one is that you need to print brochures regularly for your business or some other purposes. Secondly, you hardly ever need to print brochures, and now you’re present in a situation that you need to print them.  The truth is that you’re looking to keep the costs of brochure printing down in either case. Have you already received an estimation and feeling that the cost is too high? Are you wondering if you should use in-house printing or outsource the work to a printing company? If so, please read on. Consider the volume of your print job Do you need to do brochure printing of high volumes? Your brochure printing costs will certainly be higher if you can do the high-volume printing in-house. You are probably worried about capital expenditure if you outsource the job to a printing company, but this is not as high as you imagine. For small volume printing, you can do it in-house because you just have to simply load the desktop publishing or graphic design software in your organizational computers. Some of them are available free online and can be bought at a nominal price. You may even own the software in your computer already, you just need to utilize them. You need not buy a printing machine in-house if you need a small-scale printing. However, chances are if you are looking to print brochures, you will be printing more than a 100 copies. It will then be more economical to outsource your work to a printing company in Singapore. Consider the material and maintenance fee How can outsourcing the job help you save costs in this aspect? A professional company in printing has a lot more resources than your office does since printing is their core business. For a very large scale brochure printing, it will be more suitable to hire a company since they can make a better offer considering the job’s scale and the lower material costs they incur. The offer can be better than your in-house brochure printing as well as you need not worry about the maintenance of your in-house equipment. Make use of the software tools online For your brochure design, if you have an in-house designer, you can get him or her to try different free software tools available online and it will surely help you to save a big amount of money. There is some expensive DTP or graphic design software, but it will not be a good idea to buy them. The design of a brochure is very important. If you do not have anyone with suitable skills to design the brochure, it is still a better idea...

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How to Run a Cost-Effective Brochure Campaign

If your marketing strategy is weak, your business will do poorly. This is particularly true for small businesses that are just arriving on the scene and trying to build their initial stream of clients. One great marketing tool will be using brochures to market your offerings to your target audience. If you can come up with a high-quality brochure marketing campaign, you can help your company create a buzz about your brand. But, there is a problem. In logical terms, the higher the quality, the bigger the cost of production is. Since money is not the most abundant of resources, marketers are left with the daunting task of producing quality marketing materials while keeping within a tight budget. So how do you find the balance between cost and quality? How do you make sure you milk every dollar you invest into your brochure printing campaign? Here are some tips to consider. Work with a printing company from the get-go Yes, printing is the very final stage in your brochure creation but if you are planning to create significant savings on your printing costs, you should keep in close contact and discussion with your printing company right from the design stage. Your printing company might advise you on the technical things like your brochure’s orientation, size, and other elements that ultimately affect the cost of your print batch. Some digital and offset printing companies in Singapore have in-house designers. Working with them means dealing with people that are able to see the end from the beginning in order to optimise your brochure for maximum savings on printing. But you do not have to use an in-house designer. Even though they can be valuable as they bundle the design and the printing costs together, they may sometimes not be as good as independent graphic design companies. You can request to have a look at the design portfolio of both parties to make your decision. Accuracy You only need to design one brochure to make a million copies, and you only need one mistake on the master brochure to ruin the whole batch. Proofread once, twice, three times, maybe more. Get extra eyes to make sure every ‘i’ is dotted and every ‘t’ is crossed. Check that all details such as phone numbers and email addresses are correct. Once thousands of those brochures come out of the offset printer, there will be no turning back. Corrections will be extremely costly unless you choose to opt for digital printing which allows you to print a proof copy and make changes to your designs accordingly. Adjust the quantity You might be able to get yourself a discount the more runs your order. You can...

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Tips to Help You Create the Perfect Brochure Content

If you are a content writer or a marketer, you must be well aware of the hardships that are involved in coming up with the perfect content that is clear, concise and in line with the readers’ knowledge. Thinking of content writing as a pool is not wrong since the deeper you go, the greater the material you will find to write. Thinking smartly will help you arrive at the perfect balance. Brochure Content – The Decision Process Before designing a brochure and heading to a printing company in Singapore, you have to first craft out your brochure’s content. Deciding the content of the brochure is somewhat a personal process, and people often avoid hiring someone else to write the message they are trying to convey. In any case, there is a prescribed format, which is often used before pen is put to paper. The Five-Step Process Identify the audience Consider their reading level Write the text Designing the brochure Brochure printing The first two steps are extremely important to set the base for your brochure. Going through these steps will make your audience feel that the content is created for them. In addition, using professional jargon that the typical audience would not understand will often backfire because the readers may end up not understanding what your message is. The text needs to be presented carefully and in a sequence that makes it meaningful. Highlighting the key points first and then going into a bit of detail is normally the case, however, just crowding the space with irrelevant content will most probably lead to the disposal of the brochure. The title “Perfect Brochure Content” literally refers to putting your purpose on paper and consequently creating a need for the customer. Here are some tips to crafting the perfect brochure content for you: Know Your Purpose The reason for mentioning this again is the importance it carries in deciding the perfect brochure content. Without a purpose, you may just be firing in the dark. Gather as much information as you can, and start planning the design, which will effectively translate into your purpose. Remember, this is a direct communication with your customer so you cannot afford to make errors. Know Your Customer As mentioned earlier, your audience is the target market and capturing their interests means reminding them of their specific needs. Carrying out a small research to gather real-time data may just be what you need to plan the perfect content for your brochure. Go Straight to the Point Do not try to plan a lavish introduction that takes your customer on an unrealistic journey, and when you come to the point, the customer feels cheated.  Avoid putting in all...

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Types of Marketing Brochure that are Ideal for Your Business

It is not only the words and images that make a perfect brochure, the layout and type of brochure also matter a lot. Just as there are different types of packaging designs, business cards, and envelope designs, brochures also come in a variety of types and designs. Before you engage a printing company in Singapore to print your desired brochures, you need to specify the type of brochure you want for your business. Different Types of Brochures Knowing the different types of brochures and when to use them to advertise your products or services can make the difference between a sale, an inquiry, and a lost customer. Take a look at some of the main types of brochures and try to identify which is the most suitable for your business marketing strategy. Leave Behind Brochures As the name suggests, these are the type of brochures that you usually leave behind after meeting a potential customer or client. Such types of brochures are used for prospects that already know about the benefits, pricing, and availability of your products or services and are mildly interested in purchasing them. The leave-behind brochures act as a summary for the sales pitch and are written in an attractive and convincing way. These brochures are ideal advertising tools in trade shows and other high traffic areas where it is almost impossible for a sales person or sales team to interact with all the potential clients. Point-of-Sale Brochures Unlike the leave-behind brochure which is meant for attracting mildly interested customers or clients, the point-of-sale brochure is used to spark interest. You can consider it as a trailer of a movie rather than a story teller. The main idea behind using such brochures is to cross-sell different products or services. These are the type of brochures you will often find in banks and other financial institutions and are meant to promote specific services or products that a business offers. Point-of-sale brochures target your current customers and persuade them to buy other products or services that you offer. It is because of this reason that they are also termed as “up-sell” brochures since they help businesses maximize their sales. Since the ultimate goal of the point-of-sale brochure is to get your potential customers to see them, be curious enough to pick them up, and go on to purchase the offered product or service, make sure to give close attention to their design and print quality. Self-Mailer Brochures A self-mailer brochure is used for attracting cold prospects. Since you are dealing with people who do not know anything about your products or services, you will have to be very careful while using this type of brochure to introduce your...

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Do You Need a Professional Copywriter for Your Brochure?

Brochure creation needs your keen attention at every turn, but more so at the copywriting stage. Every word must mean something or you risk wasting your money. When it comes to brochure printing, most people obsess over elements of design such as colour combination, font type, size of elements, etc. While all that is important, it is only a part of the picture. An effective brochure not only needs strategically positioned text but also carefully selected words. What is good writing when it comes to brochure content? When crafting your brochure content, good writing goes beyond perfect grammar and punctuation. Good writing goes beyond merely explaining what your company or product is about. Good brochure content must ride on the principles of persuasive writing. Unfortunately, not everyone can write good copy. You can court the idea of writing your own copy but sometimes, you are better off hiring a professional. Here are the cases in which your best bet would be to hire a professional. You have an event that would be a major turning point Let’s say you are launching a major product that means a lot for your company. Imagine this is your chance to impress not just your customers but possible investors as well. Would you take a chance with a half-baked copy in such a case? If the stakes are that high, you will do well to find a professional copywriter for your brochure. You have too much to do It takes time to produce good writing. It takes even more time to produce copy that packs a punch and yanks customers right into your product or service. Even if you think you have the ability to write a copy that compels, you should look at how much time you have. Chances are that your brochures are just a part of a marketing campaign and you probably have other materials to write or other jobs to do. If you feel swamped with work, you are better off hiring a professional to shoulder part of the load. You will be glad you did. You don’t have the suitable writing skills for it Ideally, you would be the best fit for the job. That is because to write a great copy, you have to know the product or service in and out. You have to know the target audience as well. Based on these needs, there is no one better suited for the position than you. However, sometimes it is simply about the lack of good writing skills to create compelling text. Instead of wracking your brains to churn out an article, you are better off leaving it to a professional. Quick tips for writing your own...

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