How to Create a Stunning Menu for Your Restaurant

An attractively printed out menu always has a very positive impact on the customers. Most customers revealed that they were able to judge the kind of dining experience they will most likely have just by looking at the menu card. These menus work as an advertisement as well. Now, it is common practice to look for menus online especially before trying a new place. People also browse menus that are available in restaurant windows before making their decision to dine there. Whether you choose to have your menu printed with a digital or offset printer, you need to consider several things before finalizing the details with your preferred printing company. Different types of folds To make your menu card stunning, firstly you need to decide which type of folding style you wish to use. This decision is based on the length of the content and the categories in which you want to divide them into. You also need to decide how big the card should be as it affects the kind of folds you can use. Some folds go well with a small sized menu while other folds work well with bigger sized menu cards. Style It is essential that the atmosphere of the restaurant is reflected in style and design of your restaurant menu card. This also helps customers in deciding about the attire and estimate the amount of money they will be spending. They also know about the kind of food they should expect. Colors Colors you use on a menu card should be in coherence with the logo of the restaurant. These colors should represent your theme and quality of food provided in your restaurant. For example, most of the formal restaurants have black and white colors dominant in their menu and other decorations. This is mainly because these colors are considered a classic. On the other hand brown and yellow is considered perfect for a western style grill and bar restaurant. Make sure that you use appropriate colors to define your theme. Font Another important decision while designing your restaurant menu is the font you want to use. This is because the type of font you use can also give an important impression of the kind of food customers should expect. Casual fonts like Sans Serif or Calibri indicates a fun and casual environment. Be consistent Make sure to have the same font style throughout the menu card. You can use different sizes of font to indicate headlines. Be sure to stay consistent with this decision because a poorly constructed menu can send a weird message to the customers. Second opinion Sometimes, if you look at something for too long, it starts to look weird or...

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Great Printing Tips for Small Businesses

For small businesses, printing projects often come in the forms of marketing collaterals, packaging or even the product itself. The difference between big and small companies, especially for start-ups, is that you often do not have a big amount of budget that you can allocate to a printing project. This translates to a need to maximize the use of your funding and avoid any mistakes that will cost you extra money. In this article, we share some great printing tips that can help small business owners with their printing project: Find a professional printer It is a basic thing that you need to find a good and professional printer. A professional printer has all the adequate knowledge about graphics and can warn you when the colors or graphics might not look appropriate together. They will make sure that they find out the kind of folds, size, colors, images, glue dots and perforations that is required by the client. Also, they can advise you if you should go for digital printers or offset printers based on the needs and volume of your project. Professional printers will always send you a final digital copy of your work before printing anything. Some of the printers may also provide a hard copy as proof. Select a good designer It is essential to find a designer who has been working on projects similar to yours. In this way designers can provide you with the kind of work you require. You can also avoid consequences like overprinting or using wrong colors on your print. There are some variations in color models when it comes to producing printed and electronic versions. Your designer will be able to advise you on that. Another benefit of hiring a professional designer is that they will discuss the requirements and details of your printing with you thoroughly to ensure there are no mistakes in the design and final prints. Stay updated As a client, you should always ask for updates and stay involved in every project especially those that are being outsourced. Always ask for previous projects to ensure that the designer has dealt with similar projects. You should always have open communication with the designer. Miscommunication between clients and professional designers can lead to huge blunders. Do not settle for a designer if you do not feel comfortable with their services or the way in which they handle clients. Do not choose price over quality Different designers and printers have various capabilities and specializes in different aspects of designing and printing. Before outsourcing projects, ask for the quotations from different professionals. Also mention the type of printing services you require in detail. Ask them to add all terms and...

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How to Run a Cost-Effective Brochure Campaign

If your marketing strategy is weak, your business will do poorly. This is particularly true for small businesses that are just arriving on the scene and trying to build their initial stream of clients. One great marketing tool will be using brochures to market your offerings to your target audience. If you can come up with a high-quality brochure marketing campaign, you can help your company create a buzz about your brand. But, there is a problem. In logical terms, the higher the quality, the bigger the cost of production is. Since money is not the most abundant of resources, marketers are left with the daunting task of producing quality marketing materials while keeping within a tight budget. So how do you find the balance between cost and quality? How do you make sure you milk every dollar you invest into your brochure printing campaign? Here are some tips to consider. Work with a printing company from the get-go Yes, printing is the very final stage in your brochure creation but if you are planning to create significant savings on your printing costs, you should keep in close contact and discussion with your printing company right from the design stage. Your printing company might advise you on the technical things like your brochure’s orientation, size, and other elements that ultimately affect the cost of your print batch. Some digital and offset printing companies in Singapore have in-house designers. Working with them means dealing with people that are able to see the end from the beginning in order to optimise your brochure for maximum savings on printing. But you do not have to use an in-house designer. Even though they can be valuable as they bundle the design and the printing costs together, they may sometimes not be as good as independent graphic design companies. You can request to have a look at the design portfolio of both parties to make your decision. Accuracy You only need to design one brochure to make a million copies, and you only need one mistake on the master brochure to ruin the whole batch. Proofread once, twice, three times, maybe more. Get extra eyes to make sure every ‘i’ is dotted and every ‘t’ is crossed. Check that all details such as phone numbers and email addresses are correct. Once thousands of those brochures come out of the offset printer, there will be no turning back. Corrections will be extremely costly unless you choose to opt for digital printing which allows you to print a proof copy and make changes to your designs accordingly. Adjust the quantity You might be able to get yourself a discount the more runs your order. You can...

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What Is The Possible Future Of The Printing Industry?

It is clear that the printing industry is changing primarily because of digital advancements. But what could the future possibly hold? Modern technology has changed the communication landscape in the past few decades. For ages, print media has been king. From polished, shining entertainment magazines to the pocket-sized brochure heralding the arrival of a new business, things have had a major make-over. It might seem printing is breathing its last but that is not the case. Of course, the only constant thing is change and so even though printing will not die out, companies should brace themselves for more challenges. What changes should printing companies be ready for? The world is not about to go paperless The trumpets of death for the print media have been blowing ever since the first screen lit up. But, it is an end that has fortunately not shown up. The screens have threatened to dethrone paper but our dependence on it is so entrenched that we still have a long way to go before that can happen. Although companies like Yellow Pages announced their departure from the use of printed phone directories, there are still many areas of life that cannot survive without paper printing. Contracts and other legal documents are still required to be in print for the most part. Printing hardware will be simplified Technology does not have to replace everything entirely. In most cases, it has only altered them, making them smaller and more intuitive to use. Take the computer itself, for example. When it first came onto the scene, it was a diabolical combination of cogs and levers that would fill up an entire room. Technological advancements have been able to fit even more computing power right into your hands. The same is to be experienced with offset and digital printers. While they will not go away, they will be influenced by the digital world. As of now, most printing companies in Singapore will have printers that can be fed instructions via a touch panel instead of clumsy buttons. Printers will be part of the ‘Internet of Things (IoT) There is another face of technology that is becoming bolder and bolder by the day. It is called the Internet of Things, where by all devices are able to tap into one central storage of information. This will be another way that printing equipment will change. It will be able to tap into the cloud and receive printing information and instructions from there. Future of printing in the business The biggest chunk of revenue in the print industry has been for business marketing purposes. Companies have relied on digital and offset printers to mass produce flyers, catalogues, and brochures for...

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Are Print Magazines Becoming Obsolete in the Digital Age?

It is tempting to think print media is dying a slow but certain death in the face of digital media. The facts, however, paint a different picture. More and more of our lives are becoming digitized. From the way we shop to the way we learn, traditional media is being phased out to be replaced by digital screens. One area that seems to be getting the brunt of the battle is the magazine industry. Most publishers are simply not sure what the future (and even the present) really holds for such traditional processes. But how far into the revolution are we? Have print magazines become obsolete, or if not now, perhaps in the foreseeable future? From a factual, evidence-backed standpoint, the truth is that print magazines are still relevant for a number of significant reasons. The brain interacts with print media differently from digital media The research is in, and fortunately for traditional magazine publishers, the findings favour the old methods. One recent decisive study showed the unique manner in which traditional print media interacts with the brain on a neuroscientific level. The study, which was done by Millward Brown, a British multinational market research firm, showed that print media leaves a much longer-lasting footprint on the brain than smartphone and laptop screens. The study involved careful analysis of MRI brain scans and these showed that physical print media offers a tangible, real feeling which enhances memory formation. That means reading a hard copy magazine will always offer more emotional engagement than a billion pixels on the screen. Publishers are realising the importance of printing in the media industry There is, admittedly, a persistent illusion that print media is becoming obsolete. Publishers, however, are starting to see the reality. Take Newsweek, a US-based print news company, for example. As the year 2012 drew to a close, the company decided to abandon its printers and jumped onto the digital media bandwagon. It only took a year for them to realise the apparent truth that print is still alive and kicking. They dusted their printers and got them running again. But print has been shaken But that is not to say print media has come out of the battle with its digital foe unscathed. According to research, the commercial print industry had seen revenues declining in the last few years, primarily because digital media has claimed a chunk of the market. That is because digital media offers certain advantages. For example, it is much easier to scale. A million people can view the same website provided there is enough bandwidth. It is also much easier to control and alter. A few keystrokes can correct a typo or add missing information. Lastly,...

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How to Create Punchy Apparel Catalogues

Having a great product is one thing. Attracting the right eyes is another. In fact, many products ultimately fail not because they have no quality but because potential customers just never got word on them. One way to get the word out is with stunning product catalogues and this weighs in heavily if you deal in apparel. Visuals are of paramount importance and these require great camera work, great catalogue design, and great printing production. Here’s how you can create punchy apparel catalogues for your fashion line. Pick the perfect garment Apart from choosing the best designs to feature, you have to ensure that the apparel you are going to shoot is in good form. With all the transportation and storage, clothes often get wrinkles and creases that make them less appealing on the other side of the camera. It is crucial for you to take photos of the clothes in crisp condition as a poorly taken product image will send your customers closing that catalogue without thinking twice. Sure, you could use Photoshop, but even with that, you risk losing image quality. Ultimately, you waste huge amounts of money printing poorly done images. Set up your studio With the garments carefully chosen and setup, you will need the right environment to capture the images in. The word ‘studio’ might sound intimidating to a small apparel company, but relax – any room can be turned into a makeshift studio. All you need are a few basics like a tripod, a camera, and good lighting. Backdrop The backdrop has to be plain and of the right colour. White and light grey work the best as this means you would not have any intrusive or distracting colours. You can use seamless rolls of white paper that you can easily get from most photography suppliers. If your pocket allows, try to hang the paper on a movable stand for easy repositioning. You could also make do with just a wall or by hanging a piece of cloth as a backdrop. Lighting Any photographer will tell you that natural light is the best. If your room has a big window then you are in a very good position for photo taking. The problem is that you have very little control on how and when natural light shines. This is why you would do well investing in a few bucks on an artificial lighting kit. Mannequin or model? Should you use a mannequin or a model? This is really a question of which one would be easier to access. Models can be expensive to hire in Singapore but they can breathe more life into your apparel pictures more than a mannequin can. If you cannot...

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