Offset printing has been a standard commercial printing method used globally since the 20th century. It is also dubbed offset lithography and it offers mass printing in bulks best for all types of organizations and businesses. Offset printing is a way to print at a lesser cost and most companies use large scale printing method for quite a number of products they offer. Although the concept is not new, the technology used in this era enhances reliable, affordable and quick printing, just like any client would love it to be done. What exactly is offset printing? It functions on an artless principle – the fact that water and ink do not mix. Image info including art and text is placed on ready metal plates that are then dampened by ink and water by rollers on the press. The ink that’s oil based adheres to the image area, and water also adheres to the non-image area. Every part that is inked is transferred to the rubber cylinder also known as the blanket, then finally to the paper as it goes around the rubber cylinder. This whole process is called ‘offset’ because the image to be printed do not go directly from plates to paper, but transferred through another intermediary surface. 4 – Color Printing Large scale offset printing inkjet and presses printers for desktop both use 4 basic ink colors. i.e, CMYK where inkjet printing places totally different colors of ink on the paper in a single pass through the printer, each of these colors are separately applied in offset printing with a single plate used for every color. The four inks Cyan(blue), yellow, magenta and black are deposited in dots in an explicit pattern making the eyes to believe that there is a variety of colors. This is the reason why the process of standard offset printing is referred to as 4-color printing process. Also, it can use inks that are already mixed in specific colors containing fluorescent and metallic colors known as spot colors helping to achieve the desired hues outside the usual color range of the printing process. Why offset printing? The best reasons why you would opt for traditional offset printing for commercial purposes include cost effectiveness for bulk printing and above all the quality. Read on: Cost friendly per piece The more pieces you print, the low the amount you pay for each piece because it’s only the setup that costs more. If you go for a commercial printing firm, any extra quantity will only cost a few cents for every piece of paper used and ink. Excellent quality Offset printing offers accurate, rich color and it’s done in a quality fashion for images as...

In the age of digital marketing and email campaigns, actual stationery and marketing material can be of a quaint, important value. Letterheads, brochures, and business cards are alright, but compliment slips have a special purpose. While a buyer has been eagerly waiting for their parcel, seeing a warm gesture like a compliment slip will make them more receptive. Compliment slips are also visually stimulating and work wonders with customer loyalty. However, for them to do the best job for you, consider getting them printed from an acclaimed digital printing company in your city. They are professional Just like other tools of marketing, compliment slips are your make-or-break chance with your customers. Get them designed and printed by a reputed book printing or brochure printing company. Quality paper is as crucial as the quality of printing itself. Have your company’s logo right at the top, tastefully mentioning contact details, taglines, USPs and customised artwork. Follow it up by a smart line about a personalised discount code. Compliment slips are all about gesture, and if you make warmth and appreciation a part of your professional work ethic, they are bound to win more loyal customers. They boost sales Compliment slips are efficient sales boosters. They work by generating trust and appreciation in the average customer’s mind, persuading them to choose your services over others. Other pieces of marketing material like brochures are instruments of brand promotion and business description. However, compliment slips are different in that they put the ball in the buyer’s court. The warmth of a compliment slip can stay back for long in a customer’s mind and convince them that client satisfaction is your biggest USP. Moreover, a business can benefit endlessly from the word-of-mouth publicity generated by satisfied customers. They help develop a brand The value of branding can never be stressed enough. In order to be successful, your business needs to stand at the top and have a credible brand image to it. Your brand identity should be both easily recognizable and relatable for the masses, and yet sophisticated. Printed compliment slips can serve a dual purpose when it comes to developing your brand. Do not let this opportunity go and opt for superior printing material. Have a consistent background theme but keep changing in terms of style. Using white as background is a good idea, as it allows more scope for marketing. They make clients feel important Quick delivery and superior goods and services can be followed up by a reminder that you care about them. Much like other forms of printed marketing, compliment slips offers numerous advantages over digital forms. The best part of sending these is that the level of personalization goes a notch...

Custom printed stickers are one of the oldest forms of advertising. Generally placed on walls, boxes, doors, or car bumpers, they are visually appealing and are a proven way to get your brand noticed. Thanks to digital printing technology, printed stickers are now available in a wide range of designs and styles. Also, unlike offset printing, digital printing allows you to print as little as you want at a nominal cost. And on top of other differences in digital printing and offset printing  that you should know of. If you print from any reputable digital printing company, you can even get the stickers customized to your brand or design theme. Let’s take a look at some major benefits of using custom printed stickers.   Long lasting One great thing about custom printed stickers is that they are durable. High-quality custom printed stickers made from vinyle or other weather-resistant materials come with strong adhesives in the back end, making them hard to remove once applied on a surface. They can withstand harsh weather and do not loosen or curl at the edges. These custom stickers do not need to be changed on a regular basis like you do for your other print materials or internet ads.   Cost effective For online advertisements, you have to pay a weekly or monthly fee. On top of that, you should spend some more money on marketing to strengthen the online visibility of your ads. Otherwise, your target audience may not even see your ads – and the ads could even be blocked by filters, ad-blockers. Thankfully, there are no such issues with custom stickers. Once placed strategically on a wall or door, they will remain there for a long period and will keep grabbing the readers’ attention, without you having to shell out money for their upkeep and marketing.   Helps in brand promotion A strategically placed custom printed sticker is a great way to get your brand noticed. They are fairly inexpensive, so you can order in bulk and place your custom stickers in all prominent locations. Those who would notice your sticker and find it attractive will remember your brand. One good idea would be to provide your website address in the custom sticker, so that inquisitive customers can visit your website and know more about your brand. Make sure that the sticker is well-designed and has the brand logo.   Extremely convenient Custom stickers are small and compact and hence very convenient to use. You can hand them out easily at any special event or corporate conference. Furthermore, printed stickers can be attached to your products and delivered to your customers who purchase online. These stickers can be cleaned easily...