In a developed country like Singapore where competition is intense and every business is utilizing maximum resources to win the minds and hearts of their customers; the success of your business depends not only on the quality of the products or services that you offer but also on how it looks on the shelves, or in digital or print media. This is where the role and importance of printing come into play. The quality of print will ultimately determine whether your product is chosen by your potential customers or not. Offset printing used to be and still is considered as the gold standard when we talk about commercial printing. Offset printers have gradually evolved over the years and now they are considered the best option when it comes to printing large quantities of prints without compromising the quality and price.
Let us find out why you need to choose the offset printing method for your commercial printing jobs:
Low Production Cost
Offset printing techniques and offset printers have dominated the commercial print market for decades, thanks to the low production cost and better print quality. With the passage of time and advancements in print technology, it has become even more economical to use this method for just about everything commercial such as brochures, newspapers, flyers, booklets, magazines, advertisements, postcards and more. However, offset printing may not be the best choice when it comes to small scale printing assignments.
Better Output Quality
Offset printers are famous for producing best quality output in any form of printing. With offset printing, it is easy to produce higher resolutions without any spots or streaks. If your printing job requires special colours, offset printing is the way to go as offset printers possess the capability to produce solids, gradients, metallic, vibrant, spot and Pantone colours. The latest computer-to-plate technology allows for maximum output quality and better printing speed.
Cheaper Unit Cost
Offset printing is ideal for high volume jobs since the unit cost goes down as the quantity goes up. It is the initial setup phase which requires setting up plates for each individual printing task that costs some money, but once it is ready, the cost goes down as the quantity goes up. This is the reason why offset printing is best suited for high volume commercial printing jobs.
Timing and Size
In order to effectively handled high volume printing jobs, the offset printer needs to be setup properly which requires reviewing files, making appropriate plates, setting up the press, and sending proofs before the bulk printing phase can be initiated. Although it may seem like a tedious and time-consuming task, however, once the offset printer is all set, it can run productively at an average of 10,000 or more impressions in an hour. This means you will be able to get the job done faster and there will be no wastage of time once everything is set and ready.
There is no doubt that the modern offset printers out-perform their digital counterparts when it comes to large scale commercial printing jobs.