Get in touch with any printing company in Singapore to get banners printed and the very first thing that they will ask you is the design of the banner. A good banner design can take your marketing efforts to a new level. On the other hand, a poor banner design will waste time, money and effort. Prior to going to a printing company in Singapore and deciding between using digital or offset printers, it’s imperative that you have a banner design in mind. Even though most people recognise the importance of advertisement and marketing banners, only a handful really understand the finer details of a quality banner design.
Well, before we delve into the details of banner designs, let us reiterate the primary purpose of a banner. Banners exist as a marketing avenue to communicate with your existing and potential customers. Banners can be one of the most effective ways of marketing products or services to a larger audience. However, our shortened attention spans have made continuous advertising necessary for us to actually notice a product. Thus, as a business owner or marketing manager, you will need to constantly think of innovative and eye-catching banner designs to arrest the attention of potential customers.
Here are some tips to create the best banners to draw attention to your company:
Finalise your message
It is self-defeating to write long messages on the banners. Brevity is key when delivering your message to onlookers. Thus, you will have to decide exactly what you write on the banner. You must create a short yet powerful message to deliver through the banners. It is of utmost importance that you’re sure of what you want to convey to your audience.
Creativity with simplicity
Overdoing the design of the banner can completely ruin your marketing or advertising campaign. The philosophy behind an effective banner design is for the banner to be creative while remaining simple and easily understandable. While you must be creative to ensure your banner and its message is memorable, it is important not to overdo it. Simplicity is key.
Choice of design elements
Color, layout, font, etc. are the most important design elements in a banner’s design and they should be chosen very carefully. Try to choose these elements based on the message you want your banner to deliver. You must ensure that the banner is clearly visible, even from a distance. Font size plays a vital role in the banner’s effectiveness. You must make your preferences clear to whoever you consult for professional printing services.
Careful choice of background
In most cases, vinyl banners come with a white background. However, there are many who prefer to use a darker background due to their design needs. Now, you must make considered decisions to ensure that the text and other design elements included in the banner are clearly visible against the background.