Brochure creation needs your keen attention at every turn, but more so at the copywriting stage. Every word must mean something or you risk wasting your money. When it comes to brochure printing, most people obsess over elements of design such as colour combination, font type, size of elements, etc. While all that is important, it is only a part of the picture. An effective brochure not only needs strategically positioned text but also carefully selected words.
What is good writing when it comes to brochure content?
When crafting your brochure content, good writing goes beyond perfect grammar and punctuation. Good writing goes beyond merely explaining what your company or product is about. Good brochure content must ride on the principles of persuasive writing. Unfortunately, not everyone can write good copy. You can court the idea of writing your own copy but sometimes, you are better off hiring a professional. Here are the cases in which your best bet would be to hire a professional.
You have an event that would be a major turning point
Let’s say you are launching a major product that means a lot for your company. Imagine this is your chance to impress not just your customers but possible investors as well. Would you take a chance with a half-baked copy in such a case? If the stakes are that high, you will do well to find a professional copywriter for your brochure.
You have too much to do
It takes time to produce good writing. It takes even more time to produce copy that packs a punch and yanks customers right into your product or service. Even if you think you have the ability to write a copy that compels, you should look at how much time you have. Chances are that your brochures are just a part of a marketing campaign and you probably have other materials to write or other jobs to do. If you feel swamped with work, you are better off hiring a professional to shoulder part of the load. You will be glad you did.
You don’t have the suitable writing skills for it
Ideally, you would be the best fit for the job. That is because to write a great copy, you have to know the product or service in and out. You have to know the target audience as well. Based on these needs, there is no one better suited for the position than you. However, sometimes it is simply about the lack of good writing skills to create compelling text. Instead of wracking your brains to churn out an article, you are better off leaving it to a professional.
Quick tips for writing your own copy
Should you choose to write your own copy, here are a few thing to bear in mind.
• Keep things sweet and short.
• Focus on the customer, not your company.
• Avoid big words.
• Leave sufficient white spaces.
Lastly, find a great printing company. Great words on a poorly printed brochure are not great words at all. Your best bet is offset printers especially if you have huge batches to make. There are lots of companies offering printing services in Singapore. Take your time to pick the perfect one.