When people hear business cards, the first thing that comes to mind is the small cards that carry your name and title, the name of your company and other relevant contact information. Yes, those are business cards and they are undoubtedly important when it comes to spreading the word about your business. However, there other types of business cards that you can use for the same job to achieve better results.
Business greeting cards are a perfect example. These cards are not only used for marketing but also for enhancing business relationship with your customers. Unlike your typical business cards, business greeting cards are less formal. They are focused primarily on building friendships.
The main advantage of this method is that you can use the cards for a variety of occasions. For instance, you can send customers birthday cards. Who wouldn’t want that? This is a strategy that many businesses have not yet discovered or do not advocate mainly because of the cost. This article will educate you on how to market your business using greeting cards.
Use them for birthdays
The world is not anything like it used to be. Everybody is always in a hurry trying to meet deadlines and getting something done. Birthdays are not celebrated as they once were. Many don’t even celebrate it. This is where you come in. By this point, you should have taken your business to social media. You can easily find this information on their profiles and surprise them. Be unique and design a customised card for your customer. They will never forget it nor will they forget you!
Don’t forget public holidays. Singapore has numerous public holidays that you can take advantage of: Chinese New Year, Labor Day, Vesak Day and the long-awaited Christmas. Sending them cards on all for every public holiday may be overwhelming for the both of you. You may appear as an overly attached and desperate entrepreneur. Thus, it would be better if you came up with a certain schedule for you to send cards out. However, New Year’s and Christmas holidays would be ideal for all your clients. It’s a good way to show your gratitude for their support.
Use them to pass information
Business greeting cards can be very effective when informing your customers about new releases. Your customers will feel valued when they know that you sent them a card just to let them know of your new products. Another thing that you can include is other lucrative deals and packages that you offer. Use cards to inform your customers on big sales or discount periods. Using cards adds a personal touch that makes it more likely for customers to respond.
Use it to retain your customers
Not all customers will be loyal and repeated customers of your business. Perhaps some of them weren’t thrilled by their previous experience while some just need the extra push to come back again and again. You are very likely to encounter such clients. The best remedy for such would be using business greetings cards. Check in on them in a bid to find out why they have been so distant. While you are at it remind them of your fabulous products, new launches, discounts and the latest developments in your company.
When preparing your greetings cards, there are things that you would want to consider. First is content. There is a lot that you may want to tell your client, but you just can’t put it all down on a card. You need to understand that this strategy is just meant to complement the rest of your marketing efforts. Therefore, keep it succinct and relevant.
Its design is another factor. Use attractive and appealing graphics on your cards. Choose a colour scheme that resonates with your theme and business idea. For those worried about the cost of printing, relax! Offset printers will solve your problems. The entire process enables one to produce many copies of high quality.