In the business world, saving money whenever possible is always a good idea. Therefore, before you place your next brochure printing order you need to make sure you have done your homework properly, both in terms of selecting the right brochure printing service provider and approving the right project specs.
Whether the printing assignment is large or small, simple or complicated, in the end, it all boils down to one thing – the budget. Therefore, it is essential that you find out everything about the goodwill and capabilities of your print provider and communicate your project specs very clearly. There are a number of factors that determine the final cost of printing a job. Let us explore a few helpful tips to make your next print job both affordable and beautiful:
Know the Printing Capabilities of Your Print Provider
There is no shortage of brochure printing services in Singapore, but you cannot blindly trust the printing capabilities of any printing company without digging further. Following are some of the questions that you need to ask your print provider before you hand them the printing assignment:
What type of paper does your print provider use for brochure printing jobs?
It is very important to keep your options open when it comes to selecting paper. Generally, most of the companies which offer brochure printing services use their house stock. Selecting such companies which maintain huge house stock with them will definitely translate into cost savings for you since they purchase these house stocks in bulk quantities from their vendors in order to offer great deals to their clients. Make sure to check their house stock to verify the quality and weight of the paper.
What types of colors does your print provider use for brochure printing?
You are spoiled for color options when it comes to brochure printing. Choosing the simple black and white colors can save you tons of money, but it may not look as attractive as a colored brochure. You can even make your brochure more attractive by putting in shades of gold or silver or any other metallic color but it will raise your cost dramatically. When it comes to brochure printing, four-color process printing (CMYK) is considered ideal and economical. You can get a colorful brochure at very competitive rates. Depending on the quality of work required and the quantity you need, your print service provider will recommend either digital printing or offset printing for your project.
Does your print service provider have in-house designers?
Instead of outsourcing your brochure designing task to another company, it is better to ask your print provider whether they can offer in-house graphic designers. There are a number of brochure printing services in Singapore that offer free or low-cost designing services in order to attract more clients. If you are able to find such a printing company, you can definitely save hundreds of dollars on your next brochure printing assignment.
It is an undisputed fact that digital ads have become commonplace at the expense of print media. In the old days, a typical marketing arsenal included materials such as brochures, product catalogues, and flyers. But things have had a little shaking and the digital world has become a big part of the equation. But should marketers completely ignore flyers and other old outreach methods?
While you might think they have been stripped of their marketing relevance, you might be surprised to know that companies are still getting certain results that digital ads cannot get. That is not to say flyers should replace your online ads. They should only be seen as an integral part of your marketing campaigns. Here are some reasons why.
Flyers are more respected than online ads
Internet advertising, be it via email, social media, video, or display ads, does not command as much respect as a well-designed flyer. Many people are becoming blind to online advertising and have slowly trained their mind to zoom in on the actual content, ignoring the flashing ads. There is little hustle in creating them and people do not respect that. In fact, most online consumers view ads as intrusive and go as far as installing ad-blocking software to keep their screens ad-free.
Flyers, on the other hand, are much harder to ignore. If you can have a punchy design and find a good printing company, you would be surprised at how big of a return on investment you can get. The good thing is that even though there has been a storm brought on by digital media, there are still lots of printing companies in Singapore that can get the job done.
Flyers can have multiple uses
The thing with digital ads is that you need to switch on some sort of device to access them. Flyers, however, can be popped into the pocket or clamped between a book to be read anytime. Their portability allows for multiple uses. You can attach them to a sales letter, send them out along with a product that a customer has ordered, or simply spread them on the table in the waiting room and let people get them as they come.
It’s Easy to make them
It’s easy to create a flyer, you don’t need any advanced software. Most computers today have all it takes to come up with a reasonable flyer. In fact, there are templates online that you can use to create something that is eye-catching and brings results. The only thing to consider is quality offset printing. Many people make the mistake of designing quality material but then settle for poor brochure printing services, and end up undoing all their efforts. Make sure you identify a good company that offers quality brochure printing services and after-sale services to have a smooth engagement from start to end.
Flyers can be a means of creating repeated contact
People don’t often respond to calls to action on the first contact. Many need follow-ups apart from the initial call. Flyers make this easy. All you have to do is hand one out and as the people continue interacting with it over time, they will ease into the idea of dealing with your business or buying your product.
How can you create an effective and attractive business brochure? You need a solid design and template for it and the following tips will help you get started. You will understand the difference between a great brochure and a good brochure encapsulated in this article:
Know the purpose of the brochure before you start
You need to understand the purpose of the brochure before designing it. This is essential so that you can be clear about the objective. It will give you a clear direction on what to work on for your brochure creation. If you can give a proper idea about the requirements to the printing company, they can also offer you a service targeted to your needs.
Limit your fonts
When you’re designing a brochure, you should not use too many fonts. You should only have a maximum of three fonts for the heading, subheading body content. Having a fancy font is not the key to a good brochure. In fact, your brochure may end up having poor readability because of the confusion caused by too many fonts.
The paper stock is extremely important as it is what the customers physically feel when they look at your brochure. Do not use papers that are too thin of flimsy. Papers that are too thick may be too expensive for you as well. Depending on your design and budget, consider your paper stock options. Should it be a standard A4 size? Should it have a gloss or matte coat? Look at past brochures you have received or created and make a sound judgement from there.
Get your copy right
In a brochure, a great copy or element is undervalued sometimes. You should understand that a copy is a crucial part of overall brochure designing. You can experiment with the copy before starting your brochure design project. You cannot drop your headlines later.
Put your readers first
You need to keep the focus on the end users when working with a brochure design. Is it a high-end conference brochure, a leave-behind brochure or a giveaway at an exhibition? What will the person say after opening it? Design the brochure while keeping that in mind.
Use simple statements
Simplicity can often bring the best results. You need to make clear, literal and simple statements in your brochure to allow customers to receive your message clearly. Do not use words that are too technical or being over lengthy with your explanations as your readers may end up losing their concentration on your brochure.
Set pen to paper
You can sketch and draw your ideas on paper to have an idea of how you want to organize your brochure and its content. Brainstorm ideas with your team and share these thoughts with your brochure printing service provider for further advise.
Make a very good first impression
A good first impression is always challenging and you should always try to create it. If you’re thinking of designing a brochure for a charity, you do not need luxury brochures as people will think that you have spent a lot of money on it. However, if you are going to launch a new product, the brochure should be amazing to stand out!
These are some useful tips that will help you create a wonderful brochure for your business that will certainly stand out. Remember, just keep things simple and concise!
Offset printing is a printing technique in which the image is transferred onto the paper through a rubber blanket after it has been copied from the plate inside the printer. It is a relatively better option to consider if one wants to get extremely neat and high-quality images. This type of printing is done where quantity and quality are both involved and is often used to print newspapers, books, brochures and magazines.
Since a lot of material is involved, sometimes there is a chance that the printing may get delayed. Here are a few tips which can help you speed up the process of offset printing:
Check your project thoroughly
The very first thing which could slow down the process of printing your project is human error or typography mishaps. You may have spelt a word wrong, or you may have put up the wrong image with a paragraph. Before you even go to a printer, always make sure that whatever you want to get printed is in the perfect form. Check for typos and grammatical errors if any. This saves a lot of time at the printing shop.
Always check the printer and the computer before printing a project
If you are going to a printing company to get your project printed, you should ask them to check their machines properly. Firstly, the desktops or laptops with which the printer is connected should be working properly. They should be robust and error-free, which allows it to give printing commands to the printer in a faster and more efficient manner. You should know that the plates have been cleaned inside the printer since they might cause the paper to get stuck if they aren’t clean and rust-free.
Always go to someone who is experienced in offset printing
Going to an amateur printer, someone who doesn’t know much about offset printing and the equipment only puts you to a loss. You lose a lot of your precious time and energy communicating how it works. Going to an experienced person saves your time since they have an expertise on how the equipment works. They know what to do if something happens during the printing. For example, they know what to do if the paper gets stuck in the printer, and how to clean an offset printer.
Ink drying process
Offset printers now come with an advanced technology which dries the ink on paper immediately. This is known as offset printing with UV drying, and is most suitable if you are using any non-absorbing, coated sheets, such as printing stickers etc. UV light allows the printed surface to dry quickly, speeding up your entire process.
Hence, by keeping the stated tips and tricks in mind, one can easily speed up the process of offset printing and meet deadlines for their projects more efficiently.
Corporate, school, college, and even club-level events in your locality need some attractive posters to catch eyeballs and set the ball rolling. If you have been struggling with the task of getting the right posters printed quickly and in a hassle-free manner, you really need some good inspiration. Opening up the MS Word and hastily choosing a cool looking clip art and cute font will result in just another cheesy poster. Similarly, engaging a random printing company in Singapore without knowing the quality of their prints will affect your final poster production.
While not every person has an eye for design, if you are able to follow some basic tenets of poster designing, things will become much easier. Prior to getting your poster printed, here’s how you can get best event posters in 3 easy steps:
Following the information hierarchy
Stuffing your poster with too much of anything will simply lead to confusion. You need to create a hierarchy of information within the poster so that the reader is able to exactly identify the spot to look at to find the relevant information. You must always keep in mind that the primary aim of an event poster is to inform the readers about the event. Thus, you must only provide the basic information like the date, time, and venue of the event and also some details about the event organizers. Once you’re able to set this event information hierarchy, designing the poster will become much simpler.
This is the trickiest part of the entire poster designing and printing process. Even before you decide on your preferred printing company in Singapore, you have to finalize the poster design. If you are not quite sure about your designing abilities, it is always good to consult a professional designer who possesses better design acumen. Either you choose someone from your team to help you with the design or you can get in touch with the designing experts referred by the printing companies. There are also a few online poster printing service providers in Singapore and you can avail their services as well. You can opt for the template poster designs or create a design online with several design elements available on their websites. Not only do you get to create a customized design online but also get the printed posters delivered at your desired shipping address.
Choose a reliable poster printing company in Singapore
There’s no dearth of professional and reliable poster printing companies in Singapore. However, with all the suggestions and workload, choosing the right one might seem to be a bit overwhelming. You have to be really careful while making the choice and only good amount of online research will land you with the best service provider. Check for customer feedback and reviews to gain insights on the quality of service offered by the printing company you have shortlisted.