Have you encountered a situation where what you see on the computer screen is not what you get it in print? An image that looks awesome on the screen may come out as a poor copy of the original no matter how much you fine-tune the image. This is not because you have a lousy design or that your printing company has done a bad job. This is because of the wrong choice of colour scheme caused by unawareness or oversight.
There are basically two colour schemes used on the computer screen: RGB and CMYK. These two colour schemes work on different principles and produce different results.
RGB, which stands for red, green and blue, is an additive colour scheme that produces different colours by using light to mix pigments. This means that the more light you add, the brighter and better the image appears. RGB looks great on the screen and is ideal for images to be used digitally but is unsuitable for printing because that is not how digital printers process the digital image.
CMYK, which stands for cyan, magenta, yellow and key (for black), is a subtractive colour scheme that uses a mix of inks to produce different colours. This means that quality of the image is determined by how well the inks are mixed. This is how printers work.
What this means is that if you want to print images that look as awesome on paper as they do on the screen, then you have to work in CMYK when editing or producing your images on your computer. If you only realised that your image is in RGB and not CMYK after you have done editing it, you can also convert your image from the RGB colour scheme to the CMYK colour scheme. Here are the steps to do it in Photoshop. You can follow similar steps in other photo editing software as well.
1. Select ‘Edit’ and ‘Color Setting’. A drop down list will appear showing you presets for North America, Europe and Japan.
2. Select one of the three presets depending on your paper type and printing method.
- If your printing method is sheet-fed, then choose ‘Coated GRACoL 2006’ for grade 1 paper (which has a TAC of 340%).
- If your printing method is web offset printing, then choose ‘Web Coated SWOP 2006 Grade 3 Paper’ (which as a has a TAC of 310%) or ‘Web Coated SWOP 2006 Grade 5 Paper’ (which has a TAC of 300%). If you are not sure of your paper type, then choose the latter.
3. Click ‘More Options’ and then select ‘Perceptual’ to preserve the visual relationships of the source image. This is optional.
4. Open the RGB image that you want to covert to CMYK colour scheme. If the image was taken using a digital camera, you will get the message ‘Embedded profile mismatch’. Select ‘Use the embedded profile’.
5. If you need to make any adjustments to the image, such as apply filters, then do it now because you won’t be able to do them after you have saved the image.
6. Select ‘View’ and ‘Gamut Warning’. This will show you a list of colours that cannot be reproduced in CMYK (in grey). Photoshop will automatically convert these colours to the nearest colour.
7. Select ‘Image’, ‘Mode’ and then ‘CMYK Color’. This will change your image to CMYK colour scheme. You will notice the effects immediately as some colours become duller and some sharper.
8. Save the image.
Print this image and you will notice the difference immediately. CMYK images appear in print just as awesome as they appear on the screen. Now that you know how to convert your colour image from RGB to CMYK, you can expect less surprises when you have your designs printed.
Many people have misconceptions regarding offset and digital printing and these misconceptions will sway customers in different directions when looking for a solution to their printing needs. A customer can easily be misled without evidence about the most efficient and cost effective method of producing high-quality prints for them. Here are some common misconceptions of digital printing:
Offset printing image quality is much higher than digital printing
The Technology Watch Newsletter conducted a test in the fall of 2004 in a laboratory (scientific) in Rochester, N.Y., and came to a conclusion that the print quality of digital printing had closely matched that of regular offset printing. The Xerox Docucolor 8000 Press (Digital Color) with its 2400 dpi resolution was used for the testing and was considered similar to offset printing press. The Docucolor and iGen3 digital printing presses matched about 80% of the Pantone colour charts and the Heidelburg ultimately reached about 67%. This demonstration was disclosed five years ago.
The quality of digital printing is almost on par with offset printing. Customers have no need to fear that they are opting for a poorer printer when using digital printing as digital printers produce high-quality prints as well.
Digital printing is very expensive
If you think about long production runs, then the offset printing will probably be more cost effective. However, the ability to print on demand, have the ease of design and product storage makes digital printing more applicable and cost effective for consumers that require small volumes of print. For short runs, digital printing is more efficient in cost compared to offset printing due to the set-up cost and time required. In fact, since offset printing requires the production of printing plates, it will not be cost effective for small volumes of printing. You will end up having to pay more for the cost of each unit if you choose to use offset printing for small volume prints.
The most widely used printing method today is offset printing
This is not accurate as with the rise of small businesses, the popularity of digital printing has increased. Digital printing allows customization and frequent changes to the design, making it popular among businesses when the printing of personalised materials are required. The turnabout time for digital printing is also much faster for digital printing than offset printing. Hence this advantage has attracted many businesses to print using digital technology. Offset printing is popular among big businesses who have to print large volumes of materials. However, for small businesses, start-ups or home-based businesses that have been springing up rapidly in Singapore, digital printing is the more sought after option for their printing works.
You can create your brochure that is both beautiful and cost-effective. Whether you need 100,000 or 100 copies, it will be taking a significant amount of your marketing budget. Is it possible to make sure that the money is spent properly? And how can you save some money on brochure printing without skimping on print quality or design? Here are six ways to save money on brochure printing:
Page count and size
As you’re trying to be economical, it can be tempting to put as many images and as much content as possible into a few pages. This can make your brochure look cluttered, cramped or even unprofessional. A brochure is meant to contain concise information about your offerings so as to retain your reader’s attention. Depending on the nature of your business or purpose of your brochure, your page count and size will vary. A brochure for housing may require more pages and a bigger size while a brochure for a product sales promotion may only require a one pager. Determine what is your preferred sizing before printing your brochure to prevent wastage.
The paper stock entirely depends on the type of brochure you are planning to create, the quantity of brochure and the audience you are targeting. If you are thinking of creating your brochures for a prestigious project, you should utilize thicker papers to give your brochure some weight. You will certainly need the best stock if it is a high-end corporate conference, but if it is meant for sales promotions that are usually used only temporarily, you can opt for something cheaper and thinner. It will protect you from making unnecessary extra costs if you can choose the right paper for your project.
When it comes to brochure printing, the way your design fits on a press sheet impacts your cost as well. Using only one quarter or half can incur extra cost, whereas projects that use the entire sheet is more economical. It will be wastage if you increase plates or setup time. You can make your project economical and environment-friendly with careful planning. If you are confused by how to best fit your design for the press, you can seek help from the printing professionals at the printing company as well.
Inks, typescripts and colour
Using metallic inks or spot colours is certainly an additional cost and it is not always necessary for your brochure printing. With some designs, you can even avoid a standard four-color printing and create an aesthetically pleasing brochure with just bi-color printing. Even the typescript can have an impact like the Times New Roman or Century Gothic requires less ink than Arial. You can discuss it with your printer if you have a text-heavy brochure you want to print.
Techniques of folding
If your brochure does not need many pages and is fairly informal, an unusual folding can help you to save some money. You can use a simple folding technique and make sure that the style remains user-friendly and attractive. It is something special that can catch the attention of your readers.
You will certainly need to pay less amount of money per copy if you can increase the number of output you have. Having said that, make sure that you do not But, this is for order excessive numbers just to save money. It is not going to be economical at all. A proper estimate will help you take a good decision and save you from making extra costs.
Just consider the above features to help you can create a brochure that is beautiful and cost-effective as well.
The printing of books, brochures, broadsheets and other printing materials are done via a sophisticated process in the old days. The printing industry has been revolutionized by the invention of Johannes Gutenberg’s movable type in 1439 and has been known all across America and Europe. For a faster printing of books, this movable type played a vital role which helped spread education and knowledge to the people.
Now the quality of prints has improved a lot and books and other materials can be printed in a short period of time. There are various ways of printing nowadays and you have certain options to choose from.
It is commonly known as offset printing and considered as the most cost-effective way of printing. Whether it is a big or small project, you will be able to get your material back within 3-5 days if you consider an offset printing solution. Whether it is personalized printing, business cards or simple photocopies, the printing will be completed efficiently, especially for large volume prints. If you have time is for a larger project, then there is no alternative to a good offset printer. Offset printers come in handy for any organization or business if they need high-quality printing. The other advantage of offset printers that stand out over the other printing solutions is that you will get high-quality printing solutions at a cost effective rate for large volume prints.
The original process is done by Gutenberg. The general process is the same still now, but it is certainly more developed and advanced than the original one. The image which will be pressed on the paper is printed higher than its surface of the plate. This process is becoming obsolete with the technological advancement.
Digital printing and its techniques are widespread now and a very common mode of printing documents. It is quickly catching up on the traditional printing methods like lithographic printing. The use of digital printing is increasing day by day and responsible for creating clear, sharp images and text which is essential for professional quality productions of necessary documents. The four colour process is used in digital printing for achieving the clarity in its images. To develop a multicolour and crisp document, this methodology is used where four colour separations known as CMYK become applicable. This form of printing has the fastest turnover time, with prints ready to be received within the same day.
The stationary and letterhead of most companies are still printed using this process. On the paper, the images are engraved or raised creating an attractive and a more defined image. It is a very strenuous and expensive process and used only for formal party invitations and corporate logos.
You need to consider the pros and cons of these printing processes if you are planning to print something for you or your business. There are some other printing methods that are not mentioned here, but these are common printing methods and you can choose the most suitable one as per your requirements.
Many of us have become dependent on digital printing and other related printing technologies in the modern days. However, have you ever been curious about the origin of digital printing? With the endeavours of Graham Nash of Crosby, Nash, Young and Stills, the development of digital printing started. In the 1980s, he started digital photography, manipulating on a Macintosh computer.
Nash realized during his experimentation that a compatible output device is needed to produce the colours he sees on his computer screen on his prints. He discovered the Iris printer (continuous-tone) after much trial and error which was an inkjet model used for pre-press proofs. He wanted one for his own and decided to invest 126,000 dollars for his digital photography. The result was amazing and he managed to pay off his investment as he hosted art exhibits and displayed critically acclaimed photos all over the world.
In the Beginning
The digital printing technology history developed over time to get us where we are now. The publishing tool (desktop), fine art devices or industrial pre-press proofing were used to create what we need. The progress of the evolution came as follows:
- Requirement of one-off reproduction and short runs by hand of it
- Low-quality mimeographs and stencilling
- In line printing, magnetic tape, digital, or punch card storage of text was used
In the printing industry, these advancements made a clear mark, but high-quality colour output was not discovered yet.
Introductions of Digital Color
Benny Landa introduced his E-Print 1000 digital press in 1993 and it brought a remarkable change in the printing industry. The users were able to utilize this device for digital printing (colour) for their project and made a big change in the industry. The E-Print 1000 digital press came as a perfect solution for the people who needed variable data printing and short-runs. It did not take much time for it to emerge as the top choice for this purpose and made a clear difference with printing forms like:
Benefits of Digital Press
There are many reasons why the digital press is more popular than the older printing methods. Here are some advantages it has:
- Significantly lowering the time and costs for business and eliminates the need of using different types of chemicals
- Direct substrate surface application using laser technology and inkjet
- Permeating the media because of the elimination of the ink
The World of Data Printing (Variable)
The graphics, text and images can be changed in the variable data printing and it does not slow down the process. It includes some other features such as:
- Different sets of personalized pictures and texts
- A variety of market customizing ability
- Individual customization
The Future of Digital Printing
The modern digital printing is changing and it is expected that the industry will reach $187.7b by 2018, according to a Smither Pira report. The ever-changing and exciting field is going to see further advancements in the days to come because of the continual innovative technologies developed.