The use of colour in printing is one of the most critical advantages in a designer or advertiser’s arsenal.
The ability to correctly replicate colours onto printing materials is important in the overall printing process. For a deeper understanding of the importance of colour, one must look at some of the aspects of what colour really is.
Colour is a product of the human mind and by extent, human perception. People can see colour simply because the brain translates distinct light wavelength and frequencies differently.
Colour can only be seen when a light is reflected on the eyes. By definition, colour is explained as the quality of an object once it is reflected by light. Measurement of a colour is usually determined by the hue, saturation and how bright the reflection of light is. This is why black by definition, is that which lacks hue, brightness and is incapable of reflecting light, only absorbing it. To take away light means to take away colour. Here are a few reasons why colour in printing is important.
Enhances retention and recall
Consumers often associate a certain colour or combination of colours with a particular memory. Using colours not only makes segmentation and clarification of content simpler, but it also enhances retention.
One of the greatest advantages of digital printing in colour is that colour prints are more memorable to the audience than monotonous prints. This comes in handy when one is marketing or advertising a business and its products or services. Whether for brand awareness or product promotion, colour prints are known to have a wider and better impact than monochrome prints.
Segmentation and Demarcation
Without even realising it, the human mind has the ability to use colour to segment and clarify things. When printing, using colour in strategic locations in the design layout can go a long way in cementing high-performance levels of a marketing campaign effort.
In fact, a commonly used tactic in marketing efforts is printing call-to-actions in bold and vibrant colours to motivate consumers to take action. For example, if the consumer would like more information regarding a business, it is in the company’s best interest to ensure easy availability and accessibility of the information sought. Using colour in the printing material can assist in this.
Communication and Persuasion
Colour is a form of non-verbal communication. Countless research studies carried out over the previous years have enabled advertisers and graphic designers to have a general guide to the meaning of colours. Colours are reflected in a consumer’s motivation and preferences. It is therefore important to select the most suitable colours for printing. The type of colours chosen for both the design and artwork may influence a consumer’s decision to act on a message.
Due to increasing competition in market segments, gaining the upper hand in an environment saturated with information puts a business at the top of the market pyramid. Unlike monochrome prints, colour prints stand out more and thus can better attract your clients’ attention.
Regardless of whether you are printing a small brochure or an informative leaflet, the benefits that printing services can bring to your brand cannot be understated.
Through digital printing and brochure printing services, you can easily build up your brand’s awareness and thus boost sales. Using methods such as outdoor advertising is especially effective in this regard.
Digital printing remains one of the most effective methods of raising awareness and generating revenue for brands, big and small alike. This is why many brands still invest highly in printed media today, despite the shift into the online platforms of marketing.
Here are some of the key benefits that brands attain by using digital printing as a means of advertising.
Printed Media As Compared to Alternatives
One of the main questions that you might be asking yourself is why should brands invest in printed media when social media boasts such large views and a larger customer base?
The fact is that while social media is effective for advertising, you are losing out on targeting a huge fraction of potential consumers by not investing in printed media. Furthermore, social media tends to be cluttered with multiple advertisements atop of messages, chat boxes and other distractions.
In such conditions, it is harder for the viewer to pay attention to the advertisement.
Printed media on the other hand, when done correctly, can be truly thought-provoking and can interest a person to view your product more clearly. The older generation is also more likely to be influenced by printed media as opposed to social media. Thus, if a brand’s primary target audience is the older generation instead of the younger generation, it would make more sense for them to opt for printed media rather than social media.
Simple Yet Highly Effective
Digital printing is no rocket science. It is a tried and tested method that is known for being simple and widely successful. Printing leaflets, brochures, posters, or any other printed media for advertisement purposes, can significantly improve your customer base.
Allowing someone to hold and read the brochure or leaflet that you provide allows consumers to have something to refer to as well. Regardless of what your business is, digital printing remains as an effective tool.
By investing in printed media, you can boost how consumers view your credibility; constantly seeing your company’s logo and the type of work that you do will build the presence of your brand in the market as well.
To enhance your reputation and increase brand awareness, it is vital that you invest in high-quality digital printing services for your business to shine.
Business cards have been around for a while now and are used in common day-to-day activities throughout the world. One thing which has been constant throughout the years is the fact that there are different perspectives towards the designing of a business card. To produce a suitable design, you have to consider the nature of your business and the personality that you wish to be represented by your card. Other elements that impact the design of the cards are cultural differences, language differences as well as differences in the markets and industries as they often have their prevailing trend.
What Does Your Card Communicate?
It is important to look into how your card can communicate your message. Your card is like a medium through which the recipients can understand more about you and get some information about you and your work. A graphic digital print that perfectly blends the information required makes the perfect visiting card.
Many times, people assume business cards to serve only as a contact card, detailing a phone number, emails and address. However, this is not the case. The content that the card will carry primarily depends on your line of work; for many e-businesses and media related industries, mentioning their web pages and online contact mediums are often far more important than a landline or fax number. On the other hand, a fax number will be more important to mention for businesses which still rely on older technologies today.
Keeping The Recipient in Mind
Business cards are designed with several purposes in mind depending on the owner and recipient. Businesses such as clothing and food retailers often choose to offer some discounts to new customers when they begin operations. It is not uncommon to see sales on stores for the first few days when they open. For this reason, many retailers design a card which also has a digital code or discount coupon on the back, so that consumers can keep the card for contact purposes and can also avail a discount if they choose to visit within the next few days. On the other hand, if you are designing a card to hand out to your suppliers or other affiliated business that you work with, you may want to put something else in place of the discount card on the back.
Modern Business Card Styles
Although the standard business card size is 3.5 inches x 2 inches, it is not necessary to stick to that. You can have a card larger or smaller than these dimensions. Furthermore, digital printing also allows you to print it in different shapes. With the latest digital printing technology, there are many other styling variations that you can use, such as, printing images on various surfaces and textures. It is not necessary to use paper; you can also make a plastic business card which will be more durable and unique.
Lastly, an interesting modern trend you can use is to have a sample of your business card in an electronic format such as a high-quality image on your phone. You can then send this to your contacts so that they are able to store your contact details along with that image. On many electronic communication platforms, you are also given the option to put a display picture so why not use your business card as your display picture too?
A widely used flat printing method, offset printing is where images are burnt onto a plate made of aluminium and then transferred to a rubber blanket which then rolls the image onto the printing paper. There are a few major elements that one needs to look for in offset printing.
When dealing with large sized and bulky printing needs, one requires an offset printing service or equipment that is reliable. It should be able to handle these requirements in a cost efficient and timely manner. If a business requires a large scale job greater than five hundred units, digital printing may not be the right option. This is because lower quantities will have a higher cost per print and the more quantity is being printed out, the lower the cost of printing. Offset printing is a multiple part system and will thus take more time than direct printing. If the project has a flexible timeline, then offset printing can be considered.
If the print design requires the use of a Pantone colour Matching System (PMS), then offset printing is the best option. Although digital printers can come close to resembling the desired colours, sometimes the colours may not be an exact match. Digital printers utilise the four-colour printing process (CMYK). When only using one or two colours such as black ink, offset printing devices may be more cost efficient.
With offset presses, a designer may have more colour control and is able to manipulate colour shades than other forms of printing better. Direct printing methods may run a risk of the ink fading or running out when large quantities are printed. However, an offset print operator can control the screw keys thereby adjusting the correct amount of ink flow onto the rubber roller. This minimises print waste and issues with poor colour contrasts.
Size and quality
When dealing with unconventional printing sizes, offset printing is the ideal printing method. It has the capacity to accommodate large design layouts or formats. With this method, the image quality will not be compromised and colour duplication will remain clean and sharp.
For artwork replicating where images to be printed out require perfect duplication, offset printing is the better choice. The image quality will be higher than that of digital presses but so will be the cost and labour involved.
Printing equipment and professional expertise
The growth of technology has revolutionised offset printing equipments and enabled the system to be more computerised. Previously, the workflow entailed placing computers onto film. However, current offset printing presses have adopted the computer onto plate printing system. Printing plates are created solely for a particular job; this means that printing operators require both time and effort to design and deliver the required printing plates.
Knowledge and skill of offset printing are therefore crucial for the printing job to be carried out the right way. While hiring well-known printing companies for the job may seem costly, it minimises the risk of ending up with poorly done print outs.
Brochures are among the various types of print media used by commercial enterprises to market their products or services. It can also be utilised as an informational tool to educate consumers more about the company. It acts as a representative of the business and allows clients to have a tangible medium that offers information about the business and its products. Before ordering brochure printing, there are a few factors to be considered.
The information contained in as educative brochure may be different from a product promotion brochure. It is important to question the motives behind the brochure and its target audience. It would be foolhardy to clutter a product promotion brochure with wordy sentences that a client will not pay attention to.
Consider the target clients and highlight the information and images that will display the business in the best possible light. A crucial factor that should not be overlooked is to make sure that enough space is left to include a company’s basic information such as the contacts, business hours, address and location.
Colour scheme and image quality
Selection of the right image and colour is integral to the brochure printing process. A good colour scheme is among the first things that catch a reader’s eye. High-resolution images attract consumers’ attention and compel them to engage in the displayed content.
Proofing of content
Clarity is a necessary prerequisite when communicating a message through any media. Before placing a brochure printing order, it is crucial to proofread the content and check for any errors that may hinder a smooth and successful printing process. Any grammatical, factual and typographical mistakes should be corrected before beginning the printing process.
Seeking professional printing service
Although achieving high printing quality may seem like a trivial challenge in the beginning, finding the right printing service that delivers quality work may be tedious. To avoid problems such as the costs incurred from reprints, carefully select a competent service that puts the business needs at the forefront.
Quantity of brochures
To minimise cost while maximising audience reach, one must look at the outreach needed in order to effectively communicate the message to a target mass. If the target reach is small, then printing many copies will leave a surplus that cannot be accounted for in the overall budget costs. However, if the allocated budget cannot cover the full production cost, then one must look for other avenues such as email marketing.
Although a digital printer has its advantages, it may suffer drawbacks as well. Digital printing is cost efficient when small work volumes are involved. It allows for design customization, a wider colour scheme and print of high-quality images. However, offset printing allows for better ink control, and can handle a larger workload while minimising the overall cost as quantity increases.