Advertising as we all know is an integral part of marketing. It determines how many of your potential customers are transformed into being active consumers. The advertising industry in Singapore has evolved. Apart from word of mouth and print advertising, we now have online advertising as well.
Another type of advertising that is also widely used is outdoor advertising. Outdoor advertising can take many forms. It can be done on taxis and buses or on billboards. If properly executed, outdoor advertising can lead to high conversions, which can translate to massive profits. It can also cause stagnated or dwindling profits, quite the reverse.
One thing about outdoor advertising is that depending on what you want to print, its price can be a bit steep. As an entrepreneur, you don’t want to put in money that will not yield. Therefore, you have to be very sure that the method of advertising that you choose is the right one for your company. With that said, here are some practical tips that you can use to boost your outdoor advertising strategy.
Everybody is trying to sell their goods, and if you hesitate, you will end up on the losing side. When we talk about position, we mean nothing but strategy. Firstly, you have to find out where the majority of your target consumers can be found or you are going to end up selling the right thing to the wrong person. Other things that you need to consider are the culture and behavior of your customers and what they appreciate. If they mainly use bicycles, then a billboard would better serve the purpose than having the ad on a taxi. Judging from this, you will then be able to tell what type of outdoor advertising would be most appropriate.
This is where most companies fail. A billboard cannot be likened to a brochure. A brochure will convey more information than a billboard. Besides, outdoor advertising is simply meant to complement and enhance what you advertised on print. Therefore, it is highly recommended to have more visuals and fewer texts. People are more likely to remember what they saw rather than what they read easily. What you have to do is ignite your creativity and come up with an irresistible catchphrase that stands out from the visuals for your billboard. It should be relevant and precise.
Easy to comprehend
There are advertisements that consumers look at and rack their brains trying to figure out what they are. If that is what occurred, it simply means your outdoor advertisements are not well done. When coming up with the concept of your advertisement, you should pick one that is easily relatable. You want your consumers to get the idea behind your advertisements fast. At the same time, you want to keep it light-hearted and captivating. Remember, the end goal is to get as many buyers as possible. Thus, engage a professional designer that will be able to compose a concept that is interesting and can efficiently impart your company’s message to your consumers.
If you have been wondering how to beat your competitors when it comes to outdoor advertising, then this is the secret weapon. How you use graphic design is very crucial. Firstly, color scheme. Choose appealing and easily noticeable colors, but they shouldn’t be overpowering. It is advisable that your colors match or at least corresponds to those you use on all other forms of advertising for your company.
Avoid using green and yellow on your brochure printing and switching to blue and red on your billboards. This will not leave a strong brand impression and may even confuse your consumers. When it comes to pictures and text alignment, ensure that it has a flow to it and is not places haphazardly. Your tagline and pictures should be properly laid out on your advertisement to avoid creating a messy and poorly structured advertisement. Your print quality plays a big role in the impact your advertisement can make as well. Pick a professional offset printer to handle your advertisement printings, especially if you are doing large billboards as the quality of the printing can be immediately seen.
As stated earlier, outdoor advertisements will mainly enhance what you advertise online and on print. The influence of popular people and trendy ideas is undeniable when it comes to selling your products. Look for a suitable public figure that fits in your industry and use them to attract your consumers. There are those people who adore voguish personalities so much that they would do anything to have the same experience. Take irresistible photos with them using your product that will compel people to buy your offerings.
Change it up from time to time
Some companies change their outdoor advertisements only after every Christmas or when they launch a new product (which does not happen very often). In such a case, your advertisement will lose its punch, and this will lead to a falling demand. You want the buzz created by your ads to be consistent and relevant. Therefore, tweak your advertisements periodically. Introduce a completely new concept or even bring another celebrity on board. This will keep your consumers on their toes, and they will always be coming back for more.
These are the key things you have to consider when producing outdoor advertisements for your brand. Outdoor advertising involves a lot of effort and funds, do it right to increase your return on investment and customer base.