In the cut-throat business world that we live in these days, you simply cannot afford to focus all your attention and financial resources on digital marketing. The best way to achieve your marketing goals is to have a mix of both digital marketing and print marketing.
When we talk about print marketing, company or product brochures hold a special place. This marketing tool is particularly important for new start-ups operating in Singapore or any other big city in the world since it is the most effective way of spreading your message in this highly competitive business world. In order to have a killer brochure for your company, establish a strong relationship with a reliable company for your brochure printing services in Singapore and design an impactful brochure to communicate your message.
Here are 5 solid reasons why a killer company brochure rocks even in the digital world today:
Brochures Personalize Your Business
Communicating with someone on a personal level is likely to get a better response and leave a lasting impact than communicating with a general audience. When you give your company brochure to someone, you are actually putting your company’s brand in his or her hands. Whether you or your sales representative is present there or not, your company brochure will act as a sales representative. Your customers can have a look at your company brochure while waiting in the lounge, take it home and read it in the free time, or pass it on to a friend or family member. So, your company brochure continues to market your products or services even in your absence. Just make sure to make your company brochure as precise, attractive, and easy-to-read as possible.
Brochures Are Non-Aggressive
The reason most of the digital marketing emails, coupons and flyers that you receive from different companies end up having a place in the junk is because people these days do not like a lot of intrusion in their lives. In the presence of so many marketing emails, notifications and tweets bombarding the customers from different corners, it is easy to imagine why people will get irritated with digital ads. However, a printed brochure in the post provides customers with the option to have a look at it now, or put it aside and read it later. Since printed brochures are non-aggressive and non-intrusive, they are an important part of every successful marketing campaign.
Brochures Are Low-Cost
The fact that it is very cost effective to produce tons of company brochures as compared to other print marketing collaterals is what makes them the first choice for many small businesses when it comes to marketing their products or services to the masses.
Brochures are Easy to Distribute
There are different ways you can distribute your company brochures to your target customers. You can send them by post, you can physically distribute them in malls, events, schools, supermarkets, and other public places or you can even attach them to widely circulated newspapers and magazines.
Brochures are Attention Grabbers
A well-written and catchy brochure can easily grab the attention of your customers more than a simple email can. It is because your potential customers can hold it in their hands, feel it and read the content whenever and wherever they like.